The short-form drama industry has experienced explosive growth worldwide, with platforms rapidly expanding into international markets. Last year witnessed significant increases in both overseas in-app purchases and download volumes, positioning 2024 as a golden opportunity for global expansion of this content format.
Industry leaders now face critical questions: What content resonates with international audiences? How can platforms achieve user growth through targeted marketing? What monetization strategies prove most effective? These pressing concerns will be addressed at an upcoming industry event titled "Global Stage, New Voices: The Path for Short-Form Content in the Digital Era," scheduled for September 12 in Beijing's Chaoyang District.
Key Discussion Topics
The event will bring together advertising platforms, content experts, developers, and industry veterans to explore successful strategies for international short-form drama distribution. Discussions will focus on four core areas:
- Market Trends Analysis: Examination of 2024's short-form drama landscape and international audience preferences to guide content creation.
- User Acquisition Strategies: Insights into effective distribution approaches across major media channels to efficiently reach target demographics.
- Creative Development Techniques: Methods for crafting engaging advertisements and drama content that drives user engagement and conversion rates.
- Revenue Model Innovation: Case studies of successful monetization approaches and cost-efficiency methods from leading developers.
This gathering aims to provide industry professionals with comprehensive market intelligence, practical marketing techniques, and diverse monetization models to navigate the increasingly competitive global market for short-form video content.