Convoys New Platform Merges Booking and TMS to Cut Shipper Costs

Convoys New Platform Merges Booking and TMS to Cut Shipper Costs

Convoy introduces a new platform merging online booking with TMS capabilities, designed to help shippers streamline the bidding process, reduce freight spend, and ensure data security. The platform significantly shortens bidding timelines through automation and standardization of the tendering process. Furthermore, it leverages sandboxed routing guides to guarantee data privacy. This integrated approach aims to provide shippers with greater control, visibility, and efficiency in managing their freight operations, ultimately leading to cost savings and improved supply chain performance.

01/19/2026 Logistics
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Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

Vietnams Digital Ad Market Grows As Bing Ads Gain Traction

Vietnams Digital Ad Market Grows As Bing Ads Gain Traction

This article explores strategies for promoting Bing Ads in the Vietnamese market. Bing Ads offers precision and cost-effectiveness. The analysis covers market potential, campaign implementation steps, and the selection of suitable agencies. The goal is to help businesses achieve success with their Bing Ads campaigns in Vietnam by leveraging its unique advantages and understanding the local market dynamics. This guide provides insights into optimizing ad spend and reaching the target audience effectively within the Vietnamese context.

Amazon Sellers Adapt to Fee Hikes Optimize Ad ROI

Amazon Sellers Adapt to Fee Hikes Optimize Ad ROI

Amazon FBA fees are increasing again, putting cost pressure on sellers. This article analyzes the specifics of the FBA fee adjustments and, in conjunction with Lian Xing ERP, provides sellers with strategies to cope. These strategies include precise budget control, in-depth advertising analysis, and automated data statistics. The aim is to help sellers improve advertising ROI, reduce costs, and increase efficiency.

01/04/2026 Logistics
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Amazon Offers 600 Ad Credits to Sellers for Performance Boost

Amazon Offers 600 Ad Credits to Sellers for Performance Boost

Amazon, in partnership with Downstream, is launching an advertising voucher program, offering eligible sellers up to $600. This article details the participation requirements, redemption steps, and usage guidelines to help small and medium-sized sellers reduce advertising costs and improve ad performance. This is a limited-time offer, so eligible sellers should participate as soon as possible to take advantage of the benefits.

Amazon Shares Lowbudget Product Launch Strategies

Amazon Shares Lowbudget Product Launch Strategies

Low-cost Amazon new product launch strategy: iteratively optimize Listing, advertising, and bidding. Case study demonstrates natural order growth and advertising optimization of a new product within 15 days. Focus on gradual improvements to maximize ROI and minimize initial investment. This approach allows for data-driven adjustments and efficient resource allocation, making it ideal for sellers with limited budgets seeking sustainable growth.

Chatgpt Boosts Amazon Sales with AI Marketing Strategies

Chatgpt Boosts Amazon Sales with AI Marketing Strategies

This article demonstrates the application potential of ChatGPT in Amazon operations through real-world case studies, including copywriting, keyword research, and advertising strategy formulation. The results show that ChatGPT can quickly generate high-quality copy and advertising frameworks, and provide valuable operational advice. Instead of being changed by AI, embrace it and let it become a powerful assistant to improve efficiency.

Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

If PMAX ad creatives aren't spending, and only the Feed is, does that equal Shopping Ads? This article deeply analyzes the similarities and differences between PMAX ads and traditional Shopping Ads. It explains the audience targeting and placement of PMAX ads, helping you better understand the operational mechanism of PMAX and improve ad performance. It clarifies whether PMAX's reliance on the feed and lack of creative spend is equivalent to a standard shopping campaign, providing insights for optimal campaign management.

Firms Shift Transportation Procurement to Strategic Focus

Firms Shift Transportation Procurement to Strategic Focus

Traditional transportation procurement often focuses on price, neglecting long-term ROI and carrier relationship building. This paper analyzes four pitfalls of traditional procurement processes and proposes a shift from transaction-driven to strategic sourcing. It emphasizes focusing on capabilities, relationships, and long-term ROI to gain a competitive edge in the market. By prioritizing these elements, companies can optimize their transportation spend and foster stronger, more sustainable partnerships with carriers, ultimately leading to improved efficiency and resilience in their supply chains.

US Retail Sales Jump in June Despite Inflation Pressures

US Retail Sales Jump in June Despite Inflation Pressures

Despite high inflation, US retail sales grew in June, demonstrating consumer resilience. The report showed increases in both overall and core retail sales, but performance varied across categories. Experts note that while inflation erodes savings, consumers remain willing to spend. Looking ahead, omnichannel retail, personalized services, and sustainable development will be key trends shaping the future of the retail landscape. Consumers are adapting to the current economic environment, but the long-term effects of inflation remain a concern for retailers and economists alike.