Amazon has launched a new initiative to support small and medium-sized sellers struggling with high advertising costs. Through a partnership with Downstream, an advertising management platform, eligible sellers can now claim up to $600 in advertising credits.
Promotion Period
The offer is valid until December 31, 2022, at 11:59 PM Pacific Standard Time. Sellers are encouraged to act quickly as the promotion has limited availability.
Eligibility Requirements
The program targets two specific groups of sellers:
- New sellers who have never run Amazon advertising campaigns
- Existing sellers who have only manually adjusted their ads through Amazon's backend in the past three months
Sellers need only meet one of these conditions to qualify.
How to Claim the Credits
To receive the $600 in advertising credits, sellers must complete these steps:
- Enable Amazon Advertising: Activate advertising functionality in the seller account
- Register with Downstream: Create an account on the Downstream platform and link it to the Amazon advertising account. This synchronization process typically takes 24 hours.
- Create and maintain active campaigns: Launch either Sponsored Products (SP), Sponsored Brands (SB), or Sponsored Display (SD) campaigns through Downstream. These campaigns must remain active for at least 28 days with weekly optimizations.
- Receive credits: Amazon will deposit $200 in advertising credits to the corresponding seller account within approximately 14 days after completing the requirements.
Maximizing the Benefit
Sellers can optimize their participation through several strategies:
- Running multiple campaign types (SP, SB, and SD) to potentially earn the full $600 credit
- Participating across multiple eligible marketplaces (credits are available per marketplace)
Each seller account is limited to one participation per marketplace during the promotion period.
Participating Marketplaces
The promotion is available in these Amazon marketplaces: United Arab Emirates, Australia, Canada, Germany, Spain, France, Italy, Japan, Netherlands, Poland, Singapore, Turkey, United Kingdom, and the United States.
Credit Usage Guidelines
Important considerations for using the advertising credits:
- Credits expire 30 days after issuance
- Funds are non-transferable and cannot be redeemed for cash
- Sellers should monitor credit balances as no notifications will be sent when credits are exhausted
- Credit usage can be tracked in the Amazon Advertising console under "Campaign Manager > Settings > Billing & Payments > Coupons"
Conclusion
This initiative represents a significant opportunity for eligible sellers to reduce advertising costs while potentially improving campaign performance. Amazon reserves the right to modify or terminate the promotion at its discretion, so sellers should review all official terms before participating.