Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10's Adtomic platform has launched new "Keyword Details" and "Search Term Details" pages, aiming to provide Amazon sellers with more refined PPC advertising management tools. By deeply analyzing the performance of search terms and keywords, sellers can more effectively optimize their advertising campaigns and improve their return on advertising spend. This allows for data-driven decisions in PPC management, leading to better targeting and increased profitability. The new features offer granular insights into campaign performance.

12/30/2025 Logistics Industry Insights
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Amazon Boosts Peak Sales with Keyword Optimization

Amazon Boosts Peak Sales with Keyword Optimization

Amazon seller Xiaoha improved product sales through keyword ranking optimization and advertising campaigns. This article analyzes optimization steps, advertising settings, and emphasizes competitor monitoring. It showcases the effectiveness of the optimization process, highlighting how strategic keyword ranking and well-managed advertising, coupled with consistent competitive analysis, led to a significant increase in sales for Xiaoha's products on the Amazon platform. The focus on competitor analysis allows for continuous adjustments and improvements in both keyword strategy and ad spend.

12/30/2025 Logistics Industry Insights
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Global Airline Group Pushes Tech Upgrades to Ease Air Traffic Congestion

Global Airline Group Pushes Tech Upgrades to Ease Air Traffic Congestion

IATA promotes innovation in aviation communication, navigation, and surveillance (CNS) technologies. It releases standards, promotes Performance-Based Navigation (PBN), and optimizes communication systems to enhance airspace efficiency and safety. These efforts aim to improve the overall flight experience by modernizing CNS infrastructure and procedures. IATA's initiatives are crucial for ensuring the safe and efficient growth of air travel, addressing challenges related to airspace capacity and operational performance. By fostering collaboration and standardization, IATA contributes to a more seamless and reliable global air transportation system.

01/07/2026 Logistics Industry Insights
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Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

This article delves into a case study of how the Japanese SEO tool "TACT SEO" helped a brand achieve a 500% increase in search traffic within 7 months. It details the tool's functionalities, including internal optimization checks, keyword analysis, and content planning, highlighting its advantages in improving SEO accuracy and efficiency. Furthermore, the article provides information about a free trial plan, encouraging readers to try the tool.

01/06/2026 Logistics Industry Insights
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Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

This article tells the success story of Amazon seller Chloe, who reduced ACOS by 63% and increased order volume by 242% within two weeks by setting clear KPIs, optimizing keyword strategies, and utilizing the Yishutong advertising intelligent optimization tool. It emphasizes the importance of clear goals, data-driven decision-making, and effective tool utilization in Amazon advertising optimization, providing valuable experience for other sellers. This case study highlights practical strategies for improving advertising performance and achieving significant results on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Profits with Negative Keyword Strategies

Amazon Sellers Boost Profits with Negative Keyword Strategies

This article discusses the crucial role of negative keywords in Amazon Advertising. By analyzing data to optimize ad campaigns, businesses can reduce ineffective spending and increase profits. Utilizing negative keywords helps to refine targeting, ensuring ads are shown to relevant customers and avoiding wasted impressions on irrelevant searches. This leads to improved conversion rates and a more efficient advertising strategy within the Amazon marketplace. Ultimately, strategic implementation of negative keywords contributes to a higher return on investment for Amazon advertising campaigns.

01/07/2026 Logistics Encyclopedia
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Amazon Ads Optimizing Match Types for Better ROI

Amazon Ads Optimizing Match Types for Better ROI

This article provides an in-depth analysis of automatic and manual targeting match types in Amazon Advertising, including close match, broad match, categories, complements, broad match, phrase match, and exact match, as well as the use of negative keywords. Through case studies, it offers sellers refined advertising strategies aimed at improving ad accuracy and efficiency. The goal is to help sellers optimize their Amazon advertising campaigns for better results and increased ROI by understanding and leveraging different match types effectively.

01/06/2026 Logistics Encyclopedia
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Amazon Ads Datadriven Strategies to Increase Sales

Amazon Ads Datadriven Strategies to Increase Sales

This article provides a detailed introduction to the process and data analysis of Amazon advertising, covering three advertising types: Sponsored Products, Sponsored Brands, and Sponsored Display. It also explains the interpretation and application of key data metrics. This article enables readers to quickly get started with Amazon advertising and master data analysis methods to achieve continuous growth in store performance. It provides practical insights for optimizing ad campaigns and leveraging data to improve ROI in the competitive cross-border e-commerce landscape.

01/05/2026 Logistics Encyclopedia
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Guide to Optimizing Coupang Ad Campaigns for Ecommerce

Guide to Optimizing Coupang Ad Campaigns for Ecommerce

This article details the process of recharging Coupang advertising funds, including steps like deposit submission, bank transfer, information submission, and balance checking. It emphasizes key precautions during the recharge process, such as avoiding third-party transfer platforms and ensuring company information is included in the remittance details. The aim is to help sellers successfully complete the advertising fund recharge, ensuring smooth ad delivery and ultimately boosting sales performance. This guide provides a comprehensive overview for efficient and effective Coupang advertising management.

01/04/2026 Logistics Encyclopedia
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Facebook Pixel Users Adopt Strategies to Avoid Business Manager Bans

Facebook Pixel Users Adopt Strategies to Avoid Business Manager Bans

This article addresses the issue of Pixel data loss after a Facebook Business Manager (BM) ban and proposes a dual-BM backup system. By establishing a secure BM and a separate advertising BM, Pixel data can be backed up and migrated, mitigating losses from BM bans. It emphasizes compliant operation and data-driven risk management to ensure the stability and sustainability of advertising campaigns. This approach allows for a more resilient advertising strategy, minimizing disruption and safeguarding valuable data assets.

12/31/2025 Customs Knowledge
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