Jumia Strategies for Growing Mobile Sales in Africa

Jumia Strategies for Growing Mobile Sales in Africa

This article delves into the market opportunities for mobile phone products on the Jumia platform, revealing the strong demand for smartphones among young African consumers and the strategies of Chinese mobile phone brands to seize the market with their high cost-performance ratio. It emphasizes the price sensitivity and the coexistence of feature phones and smartphones in the unique African market. Furthermore, it highlights the new growth points brought by Jumia's refurbished phone category and Tech Week promotions, helping sellers to grasp the first-mover advantage in the African e-commerce market.

African Currency Markets Show Mixed Trends on Dec 27

African Currency Markets Show Mixed Trends on Dec 27

This report provides daily exchange rates as of December 27, 2025, for key African countries including Nigeria, Uganda, Morocco, Egypt, and currencies like West African CFA Franc and Central African CFA Franc. The data is sourced from exchangerate-api and is intended to serve as a reference for investors, helping them understand African market dynamics and make more informed investment decisions. Please note that exchange rates may vary across different sources, and investments should be made with caution.

IATA Names Peter Chilufya Chikumba Regional Director for Africa

IATA Names Peter Chilufya Chikumba Regional Director for Africa

The International Air Transport Association (IATA) has appointed Peter Chikuumba as its Area Manager for Africa, based in Nairobi. This appointment aims to strengthen collaboration with African aviation bodies and address the challenges facing the African aviation industry. Chikuumba brings extensive industry experience to the role and will focus on ensuring the robust development of African aviation, promoting its safety, efficiency, and sustainability. This appointment reflects IATA's strategic emphasis on the growing importance of the African market.

01/26/2026 Airlines
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Jumia Guide Highlights Africas Ecommerce Growth

Jumia Guide Highlights Africas Ecommerce Growth

This article provides an in-depth analysis of the advantages and challenges of the African e-commerce platform JUMIA, offering a guide for cross-border sellers interested in entering the African market. JUMIA boasts ease of use, significant market potential, and a favorable policy environment. However, localization and logistics are key challenges. By leveraging low-cost sourcing and reasonable pricing, sellers can still achieve substantial profits. For businesses with strong supply chain advantages, JUMIA represents an ideal choice for expanding into the African market.

Guide to SWIFT Transfers for Central African Banks

Guide to SWIFT Transfers for Central African Banks

This article provides a detailed guide on the use of SWIFT/BIC codes to ensure the safe transfer of funds when making international remittances to banks in Central Africa. By analyzing samples of CAN's SWIFT/BIC codes, it emphasizes the importance of verifying bank information, aiming to enhance the efficiency and security of remittances.