Four Common Mistakes in Crossborder Ecommerce Email Marketing

Four Common Mistakes in Crossborder Ecommerce Email Marketing

Email marketing is an effective way for cross-border e-commerce to expand into overseas markets. This article analyzes four common mistakes in cross-border e-commerce email marketing: blindly trusting corporate email, sending mass emails indiscriminately, excessive sending frequency, and neglecting data analysis. It also proposes targeted solutions. Choosing a professional email marketing platform, accurately targeting customers, rationally planning sending frequency, and continuously optimizing email content are key to improving email marketing effectiveness. This allows for better engagement and higher conversion rates in the global market.

01/05/2026 Logistics Industry Insights
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Amazon Launches Shoppable Shortform Video Platform Inspire

Amazon Launches Shoppable Shortform Video Platform Inspire

Amazon Inspire is a short-form video and photo shopping platform designed to provide users with a new shopping experience through personalized recommendations and convenient interaction. Users can browse short videos and photos to gain shopping inspiration and directly purchase related products on Amazon. Inspire is currently only available on the Amazon mobile app and is in its early stages, but its potential should not be underestimated. It aims to revolutionize how users discover and purchase products by leveraging the engaging nature of short-form content.

01/05/2026 Logistics Industry Insights
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Tiktok Expands Ecommerce Amid Social Commerce Hurdles

Tiktok Expands Ecommerce Amid Social Commerce Hurdles

TikTok's year-end sales report is impressive, but its e-commerce journey is not without challenges. This article analyzes TikTok E-commerce's strengths and weaknesses, including social traffic and localization difficulties. It also explores potential solutions, such as improving logistics, leveraging content advantages, and expanding market reach. Whether TikTok can succeed in the e-commerce field requires continuous accumulation and exploration. It faces competition and the need to adapt to different cultural contexts and consumer preferences to establish a strong foothold in the global e-commerce landscape.

01/05/2026 Logistics Industry Insights
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Trumps Potential Return Raises Paris Agreement Exit Fears

Trumps Potential Return Raises Paris Agreement Exit Fears

The Trump administration's re-withdrawal from the Paris Agreement has sparked widespread concern. This article analyzes the core content of the agreement, early reactions from the business community, and the Trump administration's reasons for withdrawing. It also explores industry experts' views and recommendations for responding to the US withdrawal. The article emphasizes that despite the uncertainty caused by the US withdrawal, addressing climate change has become a global consensus, and companies should incorporate sustainable development into their long-term strategies and actively promote green transformation.

01/07/2026 Logistics Industry Insights
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WCO Korea Partner to Enhance Global Customs Platform Clikc

WCO Korea Partner to Enhance Global Customs Platform Clikc

The World Customs Organization (WCO) and the Korea Customs Service (KCS) signed an agreement where KCS will provide funding for the WCO's CLiKC! e-learning platform. This funding will support platform upgrades and enhanced functionalities. The upgraded CLiKC! platform will feature updated course content, optimized technology, and expanded multilingual support. The goal is to enhance the professional skills and knowledge of customs officials worldwide, benefiting supply chains and promoting trade facilitation and compliance. This initiative aims to foster greater efficiency and effectiveness within customs administrations globally.

01/26/2026 Customs Knowledge
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Global Brands Focus on Overseas Social Media Management

Global Brands Focus on Overseas Social Media Management

This article details the job responsibilities and requirements of an Overseas Social Media Specialist, covering social media account management, content strategy and promotion, data analysis and optimization, marketing promotion and collaboration, and public opinion monitoring and response. To become a successful Overseas Social Media Specialist, one needs solid language skills, rich operational experience, keen data analysis capabilities, and excellent communication and coordination skills. The role requires a comprehensive understanding of the overseas social media landscape and the ability to adapt strategies based on data-driven insights.

01/26/2026 Logistics Industry Insights
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Lunar New Year Greetings Boost Export Client Engagement

Lunar New Year Greetings Boost Export Client Engagement

Struggling with Chinese New Year greeting emails? This article highlights the Spring Festival as a golden opportunity for foreign traders to build relationships and reactivate clients. By mastering the timing of sending, selecting the right customers, and customizing content, you can effectively awaken clients' willingness to cooperate and win a successful start to the new year. It emphasizes using well-crafted greeting emails to reignite dormant relationships and potentially secure new business. The article also provides high-response English templates for Chinese New Year greetings in 2026.

02/11/2026 Logistics Industry Insights
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Experts Analyze Trends in Intermodal Transportations Future

Experts Analyze Trends in Intermodal Transportations Future

The Logistics Management podcast interviews multimodal transportation expert Larry Gross, delving into the challenges and opportunities facing the current multimodal market. Discussions include the impact of economic conditions, service quality bottlenecks, peak season performance evaluation, and the influence of railroad company collaborations. The content covers industry trend insights, problem analysis, and future prospects, providing valuable reference for logistics professionals. This episode offers a comprehensive overview of the current state and potential future of multimodal transportation, highlighting key factors impacting its success and areas for improvement.

02/11/2026 Logistics Industry Insights
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Video Marketing Boosts B2B Foreign Trade Growth

Video Marketing Boosts B2B Foreign Trade Growth

This article delves into the application of video marketing in B2B foreign trade, highlighting its advantages in brand building, exposure, customer experience, and market competitiveness. By analyzing key aspects such as brand video production, animation presentation, VR/AR technology applications, Instagram marketing, and brand presence establishment, it provides data-driven video marketing strategies for B2B foreign trade companies. The aim is to empower businesses to achieve growth in the digital age by leveraging the power of video content to engage potential clients and showcase product value.

02/11/2026 Logistics Industry Insights
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Streaming Giants Grapple With Valuation Woes As Hits Fade

Streaming Giants Grapple With Valuation Woes As Hits Fade

This article analyzes the stock price surge of Mango Excellent Media driven by the hit show 'Sisters Who Make Waves,' arguing that a single blockbuster is insufficient to sustain long-term platform value. It compares the valuation differences of video platforms in the Chinese and American capital markets. The article also explores three models for long-form video platforms (content, platform, and ecosystem) and their future development trends, suggesting that cross-industry competition and media convergence will become the new normal in the industry.

02/11/2026 Logistics Industry Insights
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