Digital Advertisers Focus on CPM and RPM for Revenue Growth

Digital Advertisers Focus on CPM and RPM for Revenue Growth

This article delves into CPM (Cost Per Mille) and RPM (Revenue Per Mille), two crucial metrics in online advertising. It elucidates the differences between them, their calculation methods, and their value to publishers. The article emphasizes that publishers should pay attention to both CPM and RPM to maximize advertising revenue and enhance user experience. Understanding and optimizing these metrics are vital for achieving sustainable growth and profitability in the digital advertising landscape. Focusing on both metrics allows for a holistic view of ad performance and revenue generation.

01/04/2026 Logistics Encyclopedia
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Artips Expands Globally with Designcentric Luggage Success

Artips Expands Globally with Designcentric Luggage Success

Artrips stands out in the baggage market with its high-aesthetic appeal and scene-based design, targeting Generation Z. Its success is driven by differentiated products and localized marketing strategies, resulting in strong performance in both domestic and international markets. The brand leverages visually appealing designs and integrates them into relatable scenarios to resonate with its target audience, effectively capturing their attention and loyalty. This approach, coupled with tailored marketing campaigns, has enabled Artrips to achieve remarkable growth and establish a strong presence in a competitive industry.

01/06/2026 Logistics Industry Insights
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Shopee Sellers Boost Sales Via Youtube in Southeast Asia

Shopee Sellers Boost Sales Via Youtube in Southeast Asia

This article reveals how Shopee sellers can effectively leverage YouTube for traffic generation. It explores strategies such as creating a brand-specific store, publishing high-quality videos, utilizing user reviews, and implementing targeted advertising to build a dedicated traffic pool. Furthermore, it emphasizes the importance of integrating YouTube marketing with other channels like Instagram and Facebook to drive sales growth and build a successful e-commerce empire in Southeast Asia. The combination of these tactics can lead to significant increases in visibility and conversions for Shopee sellers.

01/06/2026 Logistics Industry Insights
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Google Ads Strategy Boosts Ecommerce Growth

Google Ads Strategy Boosts Ecommerce Growth

This article delves into Google Search Ads optimization strategies for cross-border e-commerce independent website sellers. It covers various AB testing methodologies, display ad creative optimization, and bidding strategy selection. Furthermore, it introduces alternative off-site traffic generation channels. The aim is to assist sellers in achieving higher marketing goals with lower costs, ultimately boosting independent website traffic and sales. The strategies focus on improving ad performance and diversifying traffic sources to maximize ROI for independent e-commerce businesses using Google Ads and other promotional methods.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Turn to Offplatform Tactics for Growth

Amazon Sellers Turn to Offplatform Tactics for Growth

With rising on-Amazon traffic costs, this article emphasizes the importance of integrating on- and off-Amazon strategies. By analyzing suitable scenarios for off-Amazon traffic generation, key influencing factors, and subsequent operational strategies, it provides sellers with effective ways to stand out in a competitive market. Combining on- and off-Amazon approaches is crucial for achieving sustainable growth in Amazon operations. It highlights the need to diversify traffic sources and leverage external channels to drive sales and improve overall performance on the platform.

01/06/2026 Logistics Industry Insights
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Thailands Q4 Ecommerce Surge Driven by Livestream Shopping

Thailands Q4 Ecommerce Surge Driven by Livestream Shopping

Thailand's e-commerce market in Q4 is driven by both seasonal and festive consumption. Live commerce is on the rise, with Generation Y becoming the main consumer group. Categories such as autumn and winter clothing, pet supplies, and school supplies have significant potential. Cross-border e-commerce businesses should seize the opportunity, optimize product structure, and win the year-end shopping season. This period presents a valuable chance to capitalize on evolving consumer preferences and maximize sales in the dynamic Thai e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Amazon Sellers See Mixed Results on Black Friday

Amazon Sellers See Mixed Results on Black Friday

European Black Friday has arrived, bringing mixed fortunes for Amazon sellers. Some are experiencing a surge in orders and impressive conversion rates, while others are facing a steep decline in sales, even below off-season levels. Rising FBA fees are further exacerbating the challenges. To navigate this competitive landscape, sellers need to strategically position themselves by focusing on product optimization and traffic generation to build a strong competitive advantage. A deep understanding of market trends and proactive adaptation are crucial for success during this critical sales period.

01/05/2026 Logistics Industry Insights
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Dole Diageo Lead Food Beverage Supply Chain Innovation Talks

Dole Diageo Lead Food Beverage Supply Chain Innovation Talks

The 2025 Next Generation Supply Chain Conference will focus on the food and beverage industry, bringing together leading companies like Dole and Diageo to discuss topics such as navigating regulatory changes, driving innovation and growth, and optimizing last-mile strategies. The conference will also cover consumer goods, life sciences, and logistics, providing companies with an excellent opportunity to understand industry trends, learn best practices, build networks, and discover innovative solutions. It's a must-attend event for professionals seeking to enhance their supply chain strategies.

01/28/2026 Logistics
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Xingluos Robotics Transform Solar Farm Maintenance

Xingluos Robotics Transform Solar Farm Maintenance

Wang Haibin, Chairman of StarLuo Intelligent, shared the company's technological innovations and practical experience in the field of low-altitude embodied intelligence at the Shanghai Jiao Tong University Alumni Annual Meeting. He highlighted the application of the closed-loop system of "UAV inspection + robot operation" in photovoltaic energy operation and maintenance, showcasing their self-developed Lantern photovoltaic cleaning robot. This technical solution is expected to bring significant power generation gains and economic benefits to power stations, contributing to the high-quality development of the new energy industry.

02/11/2026 Logistics Industry Insights
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Alliancetexas Advances Unmanned Logistics in Mobility Zone

Alliancetexas Advances Unmanned Logistics in Mobility Zone

The AllianceTexas Mobility Innovation Zone (MIZ) is attracting industry leaders to accelerate the implementation of autonomous operations due to its unique advantages. By providing a real-world testing environment and a comprehensive ecosystem, the MIZ is driving innovation and transformation in the logistics industry. It has the potential to become a global hub for logistics innovation. The MIZ offers companies the opportunity to test and refine their autonomous technologies in a safe and controlled environment, fostering collaboration and accelerating the development of next-generation logistics solutions.

01/20/2026 Logistics
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