Marketers Leverage OCPC Algorithms for Growth

Marketers Leverage OCPC Algorithms for Growth

This article delves into the underlying logic and scaling mechanism of OCPC intelligent advertising. It reveals the three principles of precise user targeting, the two main stages of campaign execution, and the three key characteristics: 'grab, avoid, improve'. The article details the OCPC campaign process, emphasizing the importance of human-machine collaboration. It aims to help marketers master this powerful tool, achieve breakthroughs in marketing promotion, and drive business growth. The focus is on understanding how OCPC works and how to leverage it for optimal marketing results.

01/06/2026 Logistics Industry Insights
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Douyin Ecommerce Tips for Selecting the Right Agency

Douyin Ecommerce Tips for Selecting the Right Agency

This article delves into the collaboration content of Douyin Shop managed services and emphasizes the key factors in choosing a reliable service provider. It points out that an excellent managed service provider should possess capabilities in market analysis, Key Opinion Leader (KOL) connection, product selection and combination, data analysis, and daily operations. Furthermore, they should provide comprehensive operational plans to help merchants succeed in the Douyin e-commerce sector. Choosing the right partner is crucial for maximizing sales and brand visibility on the platform.

01/06/2026 Logistics Industry Insights
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Amazon Tiktok Partner to Boost Ecommerce Sales

Amazon Tiktok Partner to Boost Ecommerce Sales

The collaboration between Amazon and TikTok signifies a major shift in e-commerce traffic patterns. Sellers need to pay attention to changes in platform traffic structure, refine inventory management, and expand competitive channels to off-site social media. Upgrading marketing models, adopting an omnichannel strategy, enhancing short video content output, and collaborating with influencers to build brand influence are crucial strategies. This partnership demands a proactive approach to adapt to the evolving landscape of online retail and leverage the combined power of e-commerce and social media.

01/06/2026 Logistics Industry Insights
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Ecommerce Brands Leverage Kols for Crossborder Expansion

Ecommerce Brands Leverage Kols for Crossborder Expansion

This article delves into the critical aspects of KOL marketing in cross-border e-commerce. It emphasizes the importance of channel selection, influencer screening, key collaboration points, and sustained investment. Through refined operations, cross-border e-commerce businesses can effectively leverage influencer marketing to achieve order conversion, fan acquisition, and brand enhancement, ultimately unlocking the secret to explosive sales growth. It highlights the need for a strategic and well-executed approach to maximize the benefits of KOL marketing in the competitive cross-border e-commerce landscape.

01/05/2026 Logistics Industry Insights
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WTO and WCO Sign Pact to Enhance Trade Security Facilitation

WTO and WCO Sign Pact to Enhance Trade Security Facilitation

The World Customs Organization and the World Trade Organization signed a Memorandum of Understanding to strengthen cooperation on customs-related matters and enhance global trade efficiency and security. The two organizations will collaborate on technical assistance, information sharing, and combating illicit trade, with a focus on the implementation of the Trade Facilitation Agreement and the application of coordination mechanisms. This partnership aims to address global trade challenges and promote sustainable development by fostering streamlined customs procedures and improved international collaboration in trade-related areas.

01/05/2026 Customs Knowledge
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Serbian Delegation Studies Uzbekistans Customs Reforms

Serbian Delegation Studies Uzbekistans Customs Reforms

A Serbian Customs delegation visited Uzbekistan to learn about its experiences in digitalization, human resources, and trade facilitation. The visit highlighted Uzbekistan's progress in these areas, supported by projects from the World Customs Organization (WCO) and the Swiss State Secretariat for Economic Affairs (SECO). The Serbian delegation aimed to gain insights and best practices to inform their own customs reform efforts, focusing on leveraging technology and data to improve efficiency and streamline trade processes. The exchange fostered collaboration and knowledge sharing between the two customs administrations.

01/05/2026 Customs Knowledge
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WCO Scholarship Program Trains Future Customs Leaders Worldwide

WCO Scholarship Program Trains Future Customs Leaders Worldwide

The World Customs Organization (WCO) Scholarship Programme aims to cultivate future customs leaders, promote knowledge sharing, and enhance professional pride within the customs sector. The 85th iteration brought together participants from 15 countries worldwide. Through tailored training courses, field visits, and international collaboration, the program helps participants enhance their capabilities and contribute to the development of their respective customs administrations. The success of this program relies on the support of countries like Japan, China, and South Korea. It's a key initiative for global customs cooperation and development.

01/05/2026 Customs Knowledge
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WCO Standards Accelerate Global Trade Digitalization

WCO Standards Accelerate Global Trade Digitalization

The Secretary General of the World Customs Organization (WCO) highlighted the crucial role of data and technology in driving the global digital transformation of trade at the ICC Future Trade Forum, introducing relevant WCO initiatives. He advocated for the adoption of the WCO Data Model to promote interoperability of trade standards and explored collaboration opportunities with Singapore Customs, the International Chamber of Commerce, and APEC. The aim is to enhance trade efficiency, security, and inclusivity through standardized data and technological advancements in customs procedures and international trade.

01/05/2026 Customs Knowledge
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Moldova Simplifies Customs to Boost Trade Emergency Aid

Moldova Simplifies Customs to Boost Trade Emergency Aid

Supported by the SECO-WCO Global Trade Facilitation Programme, the Moldovan Customs Service has completed follow-up tasks to optimize SOPs, aiming to enhance emergency response capabilities and expedite the clearance of relief goods. By aligning with WCO standards, a national emergency framework is being built, laying the foundation for trade facilitation. Continuous improvement and collaboration will help Moldova become a model for trade facilitation. This initiative strengthens the country's ability to handle crises and ensures the smooth flow of essential goods during emergencies.

01/05/2026 Customs Knowledge
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WCO Report Green HS Codes Boost Sustainable Trade

WCO Report Green HS Codes Boost Sustainable Trade

The WCO report highlights the crucial role of HS codes in promoting environmentally friendly trade, as discussed in the "Visualizing Green HS" workshop. The report emphasizes the need for collaboration to translate discussions into action, optimizing the HS coding system to identify and facilitate trade in environmentally sound goods. This aims to drive global sustainable development and provide a clear roadmap for the greening of HS codes. It underscores the importance of a harmonized system that accurately reflects and supports green trade initiatives worldwide.

01/05/2026 Customs Knowledge
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