Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
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Ecommerce Sellers Turn to Japanese Warehouses for Higher Profits

Ecommerce Sellers Turn to Japanese Warehouses for Higher Profits

This article analyzes the drawbacks of Amazon FBA and promotes the advantages of Japan overseas warehouses, including cost reduction, efficiency improvement, and market expansion. It highlights key factors for selecting the right overseas warehouse to help sellers achieve profitability. By leveraging Japan's strategic location and efficient logistics network, businesses can overcome FBA limitations and optimize their cross-border e-commerce operations. The article aims to provide practical guidance for sellers seeking to enhance their competitiveness and expand their reach in the global market.

12/31/2025 Logistics
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South Korea Sellers Adapt to Coupangs Strict Return Policies

South Korea Sellers Adapt to Coupangs Strict Return Policies

This article addresses the return issues faced by Coupang sellers, particularly malicious returns, and provides detailed strategies for dealing with them. It starts with product selection and product descriptions to reduce the return rate. For malicious returns, it elaborates on effective methods such as collecting evidence and applying for platform intervention, aiming to help sellers reduce losses and improve operational efficiency. The guidance helps sellers navigate the challenges of returns and optimize their business practices on the Coupang platform.

12/31/2025 Logistics Encyclopedia
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Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Vietnam presents a significant market opportunity, with the younger generation driving consumption. This article analyzes Vietnamese social media platforms and user behavior, revealing the current state and trends of influencer marketing in Vietnam. Through a case study of Tempo APP promotion, it demonstrates the effectiveness of influencer marketing in boosting brand awareness and increasing downloads. This provides valuable insights for brands seeking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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Guide to Selecting Shopify POD Plugins for Online Stores

Guide to Selecting Shopify POD Plugins for Online Stores

Shopify POD Plugin Review: A comparison of mainstream plugins like Printful, covering products, quality, pricing, logistics, and ease of use. This review helps independent website owners choose the best POD plugin for their Shopify stores. It analyzes key features and performance metrics to guide selection and optimize print-on-demand operations within the Shopify ecosystem. The goal is to provide actionable insights for making informed decisions about POD plugin integration.

12/31/2025 Logistics Encyclopedia
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Guide to Managing Facebook Ads Via Meta Business Suite

Guide to Managing Facebook Ads Via Meta Business Suite

This article provides a detailed interpretation of the relationship between Meta Business Suite and Business Manager. It analyzes the features of Meta Business Suite and offers tool selection advice for different user groups. The aim is to help readers clarify their understanding and efficiently manage Facebook ads and marketing campaigns. It guides users in choosing the right platform based on their needs and scale, ultimately optimizing their marketing efforts within the Meta ecosystem.

12/31/2025 Logistics Industry Insights
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Amazon Ads Key Strategies to Optimize New Product Campaigns

Amazon Ads Key Strategies to Optimize New Product Campaigns

It's common for automatic campaigns to generate relevant but underperforming keywords during a new product launch on Amazon. This article advises sellers to remain calm, set a budget plan, and allow sufficient time for the campaign to run. Instead of blindly negating keywords, focus on optimizing the listing. Continuously monitor data and conduct A/B testing to improve ad performance and conversion rates. A strategic approach, patience, and data-driven optimization are key to turning around underperforming automatic campaigns during the crucial launch phase.

12/31/2025 Logistics Industry Insights
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Instagram Tests Hashtags in Reels to Compete with Tiktok

Instagram Tests Hashtags in Reels to Compete with Tiktok

Instagram is optimizing its Reels recommendation algorithm through topic tags to boost user engagement and compete with TikTok. This aims to deliver content more precisely to interested users. However, IG faces challenges in algorithm technology and user experience. A data-driven and user-centric strategy is crucial for Instagram to succeed in the short-video market. The platform needs to refine its algorithm to ensure relevant and engaging content reaches the right audience, ultimately increasing user retention and platform growth.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Turn to Chatgpt for Competitive AI Advantage

Amazon Sellers Turn to Chatgpt for Competitive AI Advantage

The emergence of ChatGPT presents both opportunities and challenges for Amazon operations. This article details ChatGPT's functionalities and its applications in cross-border e-commerce, covering aspects like brand naming, listing optimization, and market insights. It also provides a step-by-step guide to registering a ChatGPT account and explores the survival strategies for Amazon operations in the AI era, emphasizing the importance of enhancing personal skills and embracing change. The article highlights how leveraging AI tools like ChatGPT can improve efficiency and drive growth in the competitive Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Tiktok Shop Sellers Face Compliance Rules to Avoid Penalties

Tiktok Shop Sellers Face Compliance Rules to Avoid Penalties

This article focuses on the violation risks faced by individual Douyin (TikTok) Shops, providing an in-depth interpretation of the platform's latest governance announcements. It offers specific self-inspection suggestions for protective products and low-quality children's insulated cups/water bottles. Furthermore, it summarizes common violations and avoidance methods, and provides practical operational tips for Douyin Shops. This aims to help merchants operate in compliance and achieve stable development on the platform.

12/31/2025 Logistics Industry Insights
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