Business owners grappling with summer heatwaves and unpredictable rainfall, which often dampen foot traffic, may find a solution in TikTok’s latest feature, "Flexi-Deal" (dual-mode operation). This innovative tool aims to bridge online and offline sales while minimizing platform fees.
The Flexi-Deal system distinguishes itself through flexible operational models and significantly lower commission rates compared to traditional food delivery platforms. It supports three service modes: dine-in, self-pickup, and delivery , allowing merchants to adapt to customer preferences and local conditions. Notably, while conventional delivery apps charge commissions exceeding 20%, Flexi-Deal’s fee structure preserves profit margins for businesses.
Delivery options are equally adaptable. Merchants may self-distribute to earn additional delivery fees, utilize TikTok’s integrated platform logistics, or connect with on-demand courier services like Flash Express. The feature leverages TikTok’s algorithmic recommendation engine to promote stores to targeted potential customers , functioning as a perpetual marketing assistant.
This rollout follows TikTok’s earlier initiatives to waive fees for group-buying and food delivery registrations, lowering barriers to entry. Local businesses can now experiment with this hybrid sales approach at no upfront cost, capitalizing on short-video platforms’ growing influence to expand reach and brand visibility.