Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

This article delves into common challenges in Facebook A+AC advertising, including conversion attribution window discrepancies, limited audience reach, creative fatigue, and ad exposure algorithms. It offers corresponding solutions and emphasizes the value of persisting with A+AC advertising. The article shares practical tips and advanced strategies to help advertisers overcome wasteful spending and achieve efficient customer acquisition. It aims to provide actionable insights for optimizing A+AC campaigns and maximizing ROI on Facebook.

Globex Invests 40M in Power Tool Sector Via Acquisition

Globex Invests 40M in Power Tool Sector Via Acquisition

Eastern China's cross-border e-commerce giant, GreatStar, invested 280 million to acquire Ailun Cleaning, strengthening its power tool product line and demonstrating its strong financial strength and market expansion determination. By integrating online and offline channels and continuously expanding into new categories and markets, GreatStar has achieved sustained performance growth. Facing the challenges of the cross-border e-commerce market, product power remains the core competitiveness for sellers. This acquisition highlights GreatStar's strategic focus on enhancing its product offerings and solidifying its market position.

BNSF Acquisition Sparks Shippers Concerns Over Rising Freight Costs

BNSF Acquisition Sparks Shippers Concerns Over Rising Freight Costs

The Surface Transportation Board (STB) of the U.S. Department of Transportation held hearings on Berkshire Hathaway's acquisition of BNSF Railway, focusing on whether the $8.1 billion acquisition premium should be included in BNSF's cost base, thus impacting freight pricing. Shippers expressed concerns about potential freight rate increases and urged the STB to protect their interests. Experts suggested breaking the regulatory cycle. This case concerns fair competition and efficiency improvement in rail transport, and the outcome will have a profound impact on the industry. The core issue is whether the premium should be considered when calculating BNSF's costs.

01/22/2026 Logistics
Read More
Free Directory Aims to Streamline Customer Acquisition in Germany

Free Directory Aims to Streamline Customer Acquisition in Germany

This article introduces a practical and free method for developing the German market: leveraging the German business directory website www.wlw.de. This website lists over 650,000 German companies. By using keyword searches, viewing company details, and contacting them via WhatsApp, you can efficiently reach target customers and help your business expand into the German market. It's a valuable resource for lead generation and market entry.

UPS Bets Big on Europe with TNT Express Acquisition

UPS Bets Big on Europe with TNT Express Acquisition

The negotiations for UPS's acquisition of TNT Express are ongoing, but face numerous challenges. A successful acquisition would reshape the European and even global logistics market landscape, putting pressure on competitors like FedEx. The final outcome remains to be seen. This potential merger signifies a major consolidation in the European logistics sector, with significant implications for pricing, service offerings, and market share. Regulatory hurdles and integration complexities are key factors that will determine the success of the deal. The industry is closely watching how this unfolds.

01/28/2026 Logistics
Read More
XPO Logistics Plans 8B Acquisition to Expand Market Dominance

XPO Logistics Plans 8B Acquisition to Expand Market Dominance

XPO Logistics plans to spend $8 billion on acquisitions, aiming to transform its strategy and become a leading global third-party logistics (3PL) provider. The strategy focuses on acquiring asset-light companies and strengthening last-mile delivery capabilities. This move faces competition from traditional logistics giants and e-commerce behemoths, but also presents significant growth opportunities. The company believes strategic acquisitions are key to expanding its market share and solidifying its position in the competitive logistics landscape.

Saudi Arabia Expands Aviation Sector with New Airline, IATA Hub

Saudi Arabia Expands Aviation Sector with New Airline, IATA Hub

The Saudi Arabian government has announced that the International Air Transport Association will establish a regional office in Riyadh to meet the growing demands of the industry. Additionally, plans are underway to launch a new flagship airline aimed at transforming Saudi Arabia into a global logistics hub, enhancing economic diversification, and reducing reliance on oil. The new airline is expected to increase the number of international routes significantly and boost air cargo capacity, with an anticipated ranking as the fifth largest in global air transit volume.

07/29/2025 Logistics
Read More
New IATA AHM 732 Delay Codes Boost Airline Performance Tracking

New IATA AHM 732 Delay Codes Boost Airline Performance Tracking

This webinar focuses on the new IATA AHM 732 delay codes, aiming to equip performance managers, data analysts, and frontline staff with the knowledge to master the new code system. The goal is to improve flight delay data collection and analysis capabilities, ultimately optimizing airport operational efficiency and reducing costs. The webinar will delve into the new code structure, data collection best practices, analysis methods and tools, and share practical case studies to illustrate effective implementation.

Airline Industry Advances with MITA IATA Services and Future Trends

Airline Industry Advances with MITA IATA Services and Future Trends

This article delves into the crucial aspects of airline interconnectivity: Multilateral Interline Traffic Agreements (MITA) and IATA services. It covers the core role of MITA, frequently asked questions, and IATA's interline information services. Furthermore, it explores the integration of new technologies like NDC and One Order with interline cooperation. The aim is to help readers understand the operational mechanisms and future development trends of airline interconnectivity, providing insights into how airlines collaborate to offer seamless travel experiences.

01/19/2026 Airlines
Read More