Amazon Sellers Must Track Key Metrics for Success

Amazon Sellers Must Track Key Metrics for Success

This article delves into the core metrics of Amazon operations, covering aspects such as customer profiling, product analysis, traffic metrics, financial indicators, and operational efficiency. By comprehensively understanding and effectively utilizing these metrics, sellers can more accurately target their ideal customers, optimize product strategies, enhance promotion effectiveness, and control operating costs, ultimately achieving profitable growth.

12/30/2025 Logistics Industry Insights
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Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Paperless Customs Clearance Streamlines Global Trade Logistics

Paperless Customs Clearance Streamlines Global Trade Logistics

This article delves into the process optimization of paperless customs clearance, highlighting the additional documentation required for the import and export of repair items. It elucidates the connection between port cargo stacking and customs declaration, as well as the crucial role of pre-manifest information and electronic packing lists in customs clearance. The concepts of heavy cargo and light cargo are also explained. This aims to provide practical guidance for freight forwarders and foreign trade practitioners.

08/23/2025 Customs Knowledge
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