Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Global Ecommerce Growth 10 Key Marketing Strategies

Global Ecommerce Growth 10 Key Marketing Strategies

This article details 10 key marketing strategies for promoting a foreign trade independent website. It covers aspects such as domain selection, server configuration, website planning, web design, multilingual support, space utilization, content creation, regular updates, keyword optimization, and customer service. The aim is to help foreign trade companies build efficient and sustainable independent websites, successfully tapping into overseas markets. These strategies provide a comprehensive approach to establishing a strong online presence and driving sales in the global marketplace.

12/30/2025 Logistics Encyclopedia
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OAG Flight API Launches on Azure to Boost Travel Industry

OAG Flight API Launches on Azure to Boost Travel Industry

OAG's Flight Information API is now available on Azure, offering vast and reliable flight data. This integration simplifies deployment and enhances user experience, empowering OTAs, airlines, and other businesses to increase their value. Leveraging Azure's robust infrastructure, users can seamlessly access and integrate comprehensive flight schedules, status updates, and related information. This partnership provides a scalable and cost-effective solution for accessing high-quality aviation data, enabling innovation and improved decision-making within the travel industry.

01/15/2026 Logistics
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WCO Boosts Tech Committee Focus on Ecommerce and Green Customs

WCO Boosts Tech Committee Focus on Ecommerce and Green Customs

The World Customs Organization's Permanent Technical Committee (PTC) held its first in-person meeting after a three-year hiatus, focusing on updates to the E-commerce Package, the development of a global customs data exchange platform, and green customs initiatives. The meeting revised the E-commerce Package maintenance mechanism, approved pressure testing guidelines, and discussed data models and cooperation guidelines. These efforts aim to enhance customs' ability to address global trade challenges and promote trade facilitation and security.

01/22/2026 Customs Knowledge
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Aviation Freight Industry Prioritizes Sustainability Safety for 2025

Aviation Freight Industry Prioritizes Sustainability Safety for 2025

August 2025 marks key developments in air cargo: IATA released a guidance for lifecycle assessments of single-use plastics, supporting eco-friendly decisions. Emphasis is placed on verifying the authenticity of aircraft pallet net TSO labels to ensure flight safety. The Cargo Expert Conference (CEC) will convene in Brussels in September, focusing on industry standard updates and emerging trends. These initiatives collectively drive the air cargo industry towards greater environmental sustainability, enhanced safety, and improved efficiency.

01/20/2026 Logistics
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FMCSA Revamps Safety Monitoring System for Trucking Industry

FMCSA Revamps Safety Monitoring System for Trucking Industry

FMCSA is updating its SMS (Safety Measurement System) to improve data analysis and risk assessment, ultimately enhancing road safety. The updates include increased data transparency, adjustments to categorization, and revised thresholds. These changes aim to more effectively identify high-risk carriers and ultimately reduce the incidence of crashes. The revamped system seeks to provide a more accurate and comprehensive picture of motor carrier safety performance, enabling better targeted interventions and contributing to safer roadways for all.

01/20/2026 Logistics
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Amazon FBA Logistics Upgraded with Smart Supply Chain Tech

Amazon FBA Logistics Upgraded with Smart Supply Chain Tech

Amazon FBA logistics is undergoing a significant upgrade. As one of the first FIST carriers to support ShipTrack, SR intelligent transfer warehouse, and DW (Delivery Window) core functions, 18 Supply Chain helps sellers achieve transparent logistics tracking, intelligent transfer warehousing, and automatic updates of delivery time slots. By simplifying operational processes, reducing operating costs, and improving warehouse entry efficiency, 18 Supply Chain is committed to providing cross-border e-commerce sellers with full-link logistics support.

01/26/2026 Logistics
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Guide to Selling Medical Devices on Crossborder Ecommerce

Guide to Selling Medical Devices on Crossborder Ecommerce

This paper delves into the significance and process of business registration for medical devices in cross-border e-commerce. It emphasizes that compliant operation is the cornerstone of enterprise development, detailing the necessity of registration, document preparation, application submission, and review/approval stages. Furthermore, it provides suggestions for operators, including strict adherence to laws and regulations, improved after-sales service, rigorous product quality control, and regular updates to registration information, helping companies achieve sustainable development within a compliant framework.

01/29/2026 Customs Knowledge
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Echain ERP Enhances Ad Tools for Amazon Sellers Ahead of Black Friday

Echain ERP Enhances Ad Tools for Amazon Sellers Ahead of Black Friday

E-Cang ERP's advertising management feature has been comprehensively upgraded to help Amazon sellers cope with increasingly fierce advertising competition, especially during Black Friday promotions. By integrating and optimizing operational processes, providing hourly global data analysis, visual dashboards, and budget control, E-Cang ERP empowers sellers to achieve refined advertising operations, reduce CPC, and increase ROI, thereby standing out from the competition. The updates focus on providing actionable insights and streamlined workflows for effective Amazon advertising management.

02/02/2026 Logistics Industry Insights
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Chinaromania Flights Disrupted As Key Routes Halted

Chinaromania Flights Disrupted As Key Routes Halted

Due to travel restrictions, China Eastern Airlines' Shanghai to Bucharest flight MU715 has been cancelled, and TAROM's (Romanian Airlines) Bucharest to Beijing direct flight is suspended. The resumption date is uncertain. Airlines are closely monitoring policy changes. Passengers are advised to pay close attention to flight updates and comply with relevant entry policies. Affected passengers should contact their airlines for rebooking or refunds. The situation remains fluid, and travelers should stay informed about the evolving travel regulations.

02/02/2026 Logistics
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