Greater Bay Area Summit Aims to Boost Crossborder Ecommerce by 2026

Greater Bay Area Summit Aims to Boost Crossborder Ecommerce by 2026

The 2026 Greater Bay Area Cross-border E-commerce Annual Ceremony & Shenzhen Cross-border E-commerce Industry Development Promotion Association's 9th Anniversary Celebration focuses on "Empowering Industry, Symbiotic Ecosystem." It analyzes policy trends, explores intelligent applications, promotes resource docking and strategic cooperation, and drives industrial integration and win-win development. The event aims to facilitate the intelligent globalization of Chinese brands and jointly build a sustainable cross-border e-commerce ecosystem. It provides a platform for industry players to connect, share insights, and explore opportunities in the rapidly evolving cross-border e-commerce landscape.

Hunan Expo 2026 to Showcase Chinas Booming Food Market

Hunan Expo 2026 to Showcase Chinas Booming Food Market

The 2026 Hunan Food & Beverage Expo, sponsored by the Ministry of Commerce, is a key domestic trade circulation exhibition. It integrates resources from multiple well-known exhibitions to create a comprehensive industry connection platform for the food sector. The expo precisely targets distributors, catering companies, e-commerce platforms, and more. The exhibit range covers food, catering, ingredients, and equipment. It aims to promote the upgrading of catering consumption, assist companies in brand promotion and channel construction, and become the leading domestic trade circulation exhibition in the food industry.

US Transport Sector Warns of Trade Protectionisms Economic Risks

US Transport Sector Warns of Trade Protectionisms Economic Risks

The US transportation industry warns the Trump administration that tariff policies could negatively impact the economy. The CEO of Union Pacific expresses concern about trade protectionism, arguing that increased tariffs raise business costs and harm consumers. With lowered corporate earnings expectations, the business community strongly opposes the policies. Economists warn of potential job losses and reduced consumer welfare. The report recommends a careful assessment of tariff policies, strengthened communication with trade partners, promotion of trade liberalization, and attention to assistance for affected industries. The potential economic repercussions warrant a more cautious and collaborative approach to trade.

Amazon Offers 600 Ad Credits to Sellers for Performance Boost

Amazon Offers 600 Ad Credits to Sellers for Performance Boost

Amazon, in partnership with Downstream, is launching an advertising voucher program, offering eligible sellers up to $600. This article details the participation requirements, redemption steps, and usage guidelines to help small and medium-sized sellers reduce advertising costs and improve ad performance. This is a limited-time offer, so eligible sellers should participate as soon as possible to take advantage of the benefits.

Amazon Sellers Optimize Ad Spend with ACOS TACOS Strategies

Amazon Sellers Optimize Ad Spend with ACOS TACOS Strategies

This article delves into the core Amazon Advertising metrics, ACOS and TACOS, debunking the misconception that “lower ACOS is always better.” It emphasizes the importance of comprehensive evaluation based on advertising goals. The article elucidates TACOS' significance for overall product profitability and proposes practical strategies for balancing ACOS and TACOS. This helps sellers maximize advertising effectiveness and achieve sustainable store growth by considering the holistic impact of advertising spend on organic sales.

Meta Advantage Gives Advertisers More Targeting Control

Meta Advantage Gives Advertisers More Targeting Control

This article provides an in-depth analysis of the audience control mechanisms within Meta's Advantage+ ad campaigns. By comparing the new and old settings, it reveals that Advantage+ does not fundamentally diminish the advertiser's control. Precise control over age, gender, custom audiences, lookalike audiences, and detailed targeting remains achievable through adjusted settings. The article aims to help advertisers master the new operational paths, ensuring accurate and efficient ad delivery. It demonstrates that while the interface changes, the core targeting options remain largely accessible and customizable.

Metas Business Tools Confuse Marketers Study Finds

Metas Business Tools Confuse Marketers Study Finds

Meta Business Suite is an integrated marketing tool often confused with Business Manager. This article analyzes its features, differences, and connections to help you efficiently navigate Meta marketing. It clarifies the functionalities of Meta Suite and how it relates to Business Manager, enabling users to leverage both platforms effectively for their marketing campaigns. Understanding the nuances between the two tools is crucial for optimizing ad performance and managing your overall Meta presence.

Facebook Business Manager Key Steps to Avoid Account Restrictions

Facebook Business Manager Key Steps to Avoid Account Restrictions

This article analyzes the reasons and impact of Facebook Business Manager (BM) being easily banned. It provides strategies for unblocking and security management techniques to help advertisers avoid risks and ensure smooth ad delivery. The article covers common causes of BM bans, such as policy violations and suspicious activity. It also offers practical tips for maintaining a secure BM account, including two-factor authentication, careful user permission management, and regular monitoring of ad performance. By following these guidelines, advertisers can minimize the risk of BM suspension and maintain consistent advertising campaigns.

Facebook Ad Strategies Boost Brand Growth

Facebook Ad Strategies Boost Brand Growth

This article provides practical Facebook advertising tips and advice to help businesses and entrepreneurs improve ad performance, reach more potential customers, and achieve business growth. It covers various aspects, including inspiration, brand building, audience targeting, ad format selection, data analysis, and optimization. The aim is to empower readers to create effective Facebook advertising strategies that drive results and maximize their return on investment by reaching the right audience and crafting compelling ad campaigns.

Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon's broad match rule changes in advertising potentially impact seller ACOS. This article analyzes the differences between the old and new rules, reveals the impact, and provides strategies such as negative keywords, optimized keyword structure, and effective use of modifiers. It also explores Amazon's traffic challenges and future prospects, emphasizing the need for sellers to embrace change and strive for excellence. Sellers need to adapt to the changes to maintain and improve their ACOS in the long run.