Datadriven Strategy Stabilizes Ad Performance in Digital Marketing

Datadriven Strategy Stabilizes Ad Performance in Digital Marketing

Fluctuations in native advertising performance are a common challenge for optimizers. This paper analyzes the causes of traffic fluctuations from both quantitative and qualitative perspectives, offering optimization strategies for channels, budgets, and creatives. It proposes a data-driven traffic control process, emphasizing the evaluation of periodic costs and overall effectiveness. The aim is to enhance the stability of native advertising campaigns and improve predictability in performance, allowing for more effective resource allocation and campaign management.

12/29/2025 Logistics Industry Insights
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US Ports Question Harbor Maintenance Tax Spending

US Ports Question Harbor Maintenance Tax Spending

This article examines the efficiency of the Harbor Maintenance Tax (HMT) funding utilization in the United States, particularly around President's Day. The Water Resources Reform and Development Act (WRRDA) of 2014 aimed to increase HMT-funded projects, but improvements are still needed in fund allocation and usage efficiency. The article calls for a re-evaluation of the WRRDA Act's implementation to ensure funds are effectively used to improve port facilities and promote the American economy.

01/19/2026 Port Encyclopedia
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Entrepreneur Launches Export Business with 3000 Investment

Entrepreneur Launches Export Business with 3000 Investment

This article explores how to start a solo foreign trade business with a starting capital of 3000 RMB. It emphasizes the importance of product selection strategy, fund allocation, customer development, and supply chain management. The article points out that in the initial stage, the focus should be on validating the business model rather than pursuing profits. Through refined operations and continuous accumulation, long-term and stable development of solo foreign trade can be achieved.

01/23/2026 Logistics Industry Insights
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Big Data Aims to Transform Global Supply Chain Efficiency

Big Data Aims to Transform Global Supply Chain Efficiency

This paper explores the application of big data in supply chain management, emphasizing its characteristics of volume, velocity, and variety. By leveraging data collection, processing, and insights, the efficiency of the supply chain can be significantly improved. Big data analytics enables better decision-making, optimized resource allocation, and enhanced visibility across the entire supply chain. Ultimately, this leads to reduced costs, improved customer satisfaction, and a more resilient and responsive supply chain.

01/28/2026 Logistics Industry Insights
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Chinas Customs Delays Stall Goods Amid Tight Inspections

Chinas Customs Delays Stall Goods Amid Tight Inspections

Freight forwarder Zhang Yong posted a help request on the Jiyun Baodian forum regarding a "Customs released, but three inspections not released" issue, drawing industry attention. The article analyzes the different responsibilities of customs and the three inspections (usually referring to commodity inspection, sanitary inspection, and plant quarantine), and the possible reasons for this discrepancy. It emphasizes that freight forwarding companies need to strictly control the quality of goods, understand relevant laws and regulations, and improve customs clearance efficiency to avoid such situations. This ensures smoother and faster import/export processes.

08/23/2025 Customs Knowledge
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Freight Forwarding and DAP Incoterms Guide for FBA Shipping

Freight Forwarding and DAP Incoterms Guide for FBA Shipping

This article provides a detailed overview of ship positioning techniques, the FBA shipping process, and DAP Incoterms. It aims to equip freight forwarders and foreign trade merchants with the necessary knowledge to improve work efficiency, reduce operating costs, and mitigate trade risks. The guide covers practical strategies for accurate vessel tracking, navigating the complexities of Fulfillment by Amazon shipping, and understanding the obligations and responsibilities associated with Delivery at Place (DAP) trade terms. By mastering these concepts, professionals can optimize their logistics operations and ensure smoother international transactions.

08/22/2025 Logistics Encyclopedia
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Banggoods Long Holiday Stirs Debate As Crossborder Ecommerce Slows

Banggoods Long Holiday Stirs Debate As Crossborder Ecommerce Slows

Guangzhou-based cross-border e-commerce giant Banggood faced controversy after announcing an extended holiday break due to the pandemic, with employees suspecting disguised layoffs. The company's declining performance is likely the primary reason, prompting industry reflection on the responsibilities of major players. While the pandemic presents challenges and opportunities for cross-border e-commerce, companies must proactively respond, prioritize employee rights, and promote healthy industry development. This situation highlights the need for ethical business practices and responsible management during times of crisis within the cross-border e-commerce sector.

01/04/2026 Logistics Industry Insights
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IATA Council Addresses Global Aviation Law Challenges

IATA Council Addresses Global Aviation Law Challenges

The IATA Legal Advisory Council (LAC) serves as a think tank for global aviation legal affairs, providing legal advice to IATA and its member airlines. It promotes the development of international aviation law and supports industry-wide services and standards. This article details the LAC's responsibilities, membership composition, working group structure, knowledge-sharing activities, and the legal documents it provides. It highlights the LAC's significant role in the global aviation law field, offering crucial support and guidance to the aviation industry on complex legal matters and contributing to the harmonization of international aviation regulations.

01/08/2026 Logistics Industry Insights
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Philippines Customs Boosts IP Protection Via WCO Training

Philippines Customs Boosts IP Protection Via WCO Training

The World Customs Organization (WCO) held an online workshop for the Bureau of Customs of the Philippines, aiming to enhance its capacity to combat counterfeiting and piracy, and address intellectual property protection challenges during the pandemic. The workshop covered customs' responsibilities under the pandemic, WCO tools and instruments, and rights holders' involvement. This initiative seeks to improve the Philippines Customs' ability to protect intellectual property rights, maintain social security, and safeguard the economic order. The focus was on practical strategies and collaborative approaches to effectively combat IP violations.

01/26/2026 Customs Knowledge
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Guide to Streamlining Air Cargo with Charter Flights

Guide to Streamlining Air Cargo with Charter Flights

This article details the processes, responsibility divisions, and key considerations for air cargo charter and block space agreement (BSA) transportation. It covers charter application, contract signing, transport documents, escort arrangements, tonnage utilization, liability, and cost settlement. The characteristics of BSA are also briefly described. This aims to provide a practical guide for professionals involved in air freight operations, particularly concerning full aircraft charters and securing guaranteed space on scheduled flights. The guide focuses on ensuring smooth and efficient cargo transportation while clearly defining responsibilities and financial aspects.

09/26/2025 Logistics Encyclopedia
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