Study Examines Impact of Offamazon Traffic on Product Targeting

Study Examines Impact of Offamazon Traffic on Product Targeting

This article analyzes whether off-Amazon traffic disrupts product audience targeting on Amazon. The conclusion is that off-Amazon traffic is tracked by Amazon through affiliate links and does not directly affect on-site traffic or keyword rankings. Order volume is key to improving keyword rankings, so there is no need to worry too much about the negative impact of off-Amazon traffic. Choosing the right off-Amazon channels and optimizing the listing are crucial for improving conversion rates.

01/04/2026 Logistics Industry Insights
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Guide to Maximizing Sales with Amazon Brand Registry

Guide to Maximizing Sales with Amazon Brand Registry

This article delves into 8 hidden features of Amazon Brand Registry, including A+ Content, Amazon Stores, Amazon Posts, Sponsored Brands ads, Vine Program, Product Videos, Virtual Bundles, and Subscribe & Save. It guides you on how to leverage these features for brand marketing and ultimately boost your sales performance on Amazon. Master these tools to unlock the full potential of your brand and drive significant revenue growth within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Luxury Car Reveals Ecommerce Success

Amazon Sellers Luxury Car Reveals Ecommerce Success

This article reveals the 'unconventional' operational strategy of a seller who achieved success on Amazon by selling data cables. He prioritized off-Amazon promotion over on-Amazon optimization, achieving listing ranking improvement and sales growth through precise off-Amazon channels and an aggressive pricing strategy. This case highlights the importance of thinking beyond Amazon's internal ecosystem and building a closed-loop traffic system encompassing both on and off-Amazon sources. It provides Amazon sellers with a fresh perspective on operational approaches, emphasizing external traffic generation and strategic pricing for rapid growth.

01/04/2026 Logistics Industry Insights
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Amazons Brandbuilding Challenges for Sellers Revealed

Amazons Brandbuilding Challenges for Sellers Revealed

The number of Amazon Brand Registry enrollments is surging, yet consumers struggle to remember numerous 'brands.' The article argues that Amazon functions more as a sales platform than a brand incubator. To build a genuine brand on Amazon, sellers need to transcend platform limitations. Strategies include differentiated products, content marketing, community building, off-Amazon traffic generation, and data analysis. These approaches are crucial for establishing a lasting brand identity within the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Tokopedia Streamlines Payments with Pingpong Integration

Tokopedia Streamlines Payments with Pingpong Integration

This article details how to use PingPong to collect payments on the Tokopedia platform, covering PingPong account registration, application for a receiving account, binding to the store backend, and the withdrawal process. PingPong aims to simplify cross-border payment collection, helping sellers manage their funds more efficiently. It provides a step-by-step guide to facilitate the process of receiving payments from Tokopedia through PingPong and withdrawing them to the seller's bank account.

01/04/2026 International Settlement
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Zhejiang Chouzhou Bank Launches NRA Accounts to Streamline Global Trade

Zhejiang Chouzhou Bank Launches NRA Accounts to Streamline Global Trade

The Zheshang Bank NRA account is an ideal choice for foreign trade enterprises, effectively solving cross-border payment collection and foreign exchange settlement issues, and helping enterprises expand into the global market. This account features multiple advantages, including fund freedom, fee reduction, diverse channels, rich currencies, and flexible interest rates. It is suitable for enterprises with overseas trade needs, overseas registered companies, and financial institutions. Choose Zheshang Bank's NRA account for smooth global trade.

12/30/2025 International Settlement
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Amazon Inspire Boosts Brand Engagement and Sales

Amazon Inspire Boosts Brand Engagement and Sales

Amazon Inspire is a TikTok-like feed of short videos and images integrated within the Amazon shopping app. Sellers can increase product visibility on Inspire, boost brand awareness, and improve conversion rates by optimizing product listings, encouraging customer reviews, collaborating with influencers, and actively using Amazon Posts. Leveraging these strategies can help sellers effectively utilize Amazon Inspire to drive traffic and sales.

12/29/2025 Logistics Industry Insights
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