Ecommerce Disrupts Retail Food Sector Amid Survival Struggle
E-commerce is reshaping the food retail landscape, prompting brands to shift online, challenging traditional supermarkets. Brands are reaching consumers directly through platforms like Amazon, while emerging brands are more agile in adapting to the market. Supermarkets need to differentiate themselves, optimize their supply chains, and enhance the shopping experience. Collaboration between supermarkets and brands is crucial for mutual growth and navigating this evolving market.
