Amazon Intensifies Seller Verification Ahead of Prime Day

Amazon Intensifies Seller Verification Ahead of Prime Day

As Amazon Prime Day approaches, sellers face the challenge of sudden video verification requests. This article provides an in-depth analysis of the preparation materials, verification content, and clearance techniques for both supply chain and legal entity enhanced video verification. It aims to help sellers confidently navigate the process, ensure compliance, and successfully prepare for Prime Day. Understanding the nuances of the verification process is crucial for maintaining a smooth and compliant operation during this peak sales period.

01/19/2026 Logistics Industry Insights
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Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.

01/08/2026 Logistics Industry Insights
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Amazon Strengthens Seller Compliance Rules for FBA FBM

Amazon Strengthens Seller Compliance Rules for FBA FBM

Amazon is tightening FBA inbound and FBM return policies, making compliance crucial for sellers. The elimination of FBA pre-processing and labeling services, coupled with shortened FBM refund timelines, necessitates a professional and streamlined operational system. Sellers must ensure inbound compliance and timely refunds. Alternatively, leveraging overseas warehouse services can help navigate these challenges and safeguard business continuity. These changes demand greater operational efficiency and potentially a shift in fulfillment strategies for Amazon sellers to maintain competitiveness and avoid penalties.

01/23/2026 Logistics Industry Insights
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Amazon FBA Guide Aims to Boost Seller Success

Amazon FBA Guide Aims to Boost Seller Success

Should new Amazon sellers choose FBA? This article delves into the advantages of FBA, including increased product visibility, improved listing ranking, enhanced store performance, and access to Prime members. It emphasizes the importance of compliant operations. FBA is an effective strategy for new sellers to quickly get started and boost sales. It provides benefits like streamlined logistics, reduced shipping times, and improved customer satisfaction, ultimately contributing to a more successful Amazon business. Utilizing FBA can significantly simplify the complexities of cross-border e-commerce for novice sellers.

01/26/2026 Logistics
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Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Ads has introduced a significant update, allowing premium bidding for the “rest of search” placement. This offers sellers new traffic opportunities, but increased competition could drive up ad costs. Success hinges on precise audience targeting, optimized Listing quality, and a well-defined bidding strategy to navigate the new traffic landscape effectively. Sellers must carefully consider their budget and ROI goals when implementing this new feature to maximize its potential.

01/27/2026 Logistics Industry Insights
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Amazon Summit Outlines Seller Strategies for Global Growth

Amazon Summit Outlines Seller Strategies for Global Growth

The 2025 Amazon Summit revealed new trends in cross-border e-commerce: moving away from single-market dependence towards multi-market collaborative operations. Top sellers are restructuring their global footprint, focusing on five key hubs: Hong Kong, Singapore, UAE, UK, and the US, to build efficient growth networks. This involves reshaping supply chains, transforming organizations, and upgrading technology to achieve localized operations and refined management. Ultimately, the goal is to gain control of growth amidst uncertainty.

01/30/2026 Logistics Industry Insights
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Guide to Avoiding Amazon US Seller Registration Errors

Guide to Avoiding Amazon US Seller Registration Errors

This article addresses common information filling errors encountered during Amazon US registration, such as name spelling, address details, and bank account information. It provides detailed troubleshooting solutions and precautions to help sellers efficiently complete registration, avoid unnecessary issues, and successfully start their Amazon operations. The guide aims to streamline the registration process by highlighting potential pitfalls and offering practical advice for accurate data entry, ensuring a smoother onboarding experience for new Amazon sellers.

02/03/2026 Customs Knowledge
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Amazon Vendors Vs Sellers Key Choice for Brands

Amazon Vendors Vs Sellers Key Choice for Brands

This article delves into the differences between Amazon Vendor Central and Seller Central, analyzing their respective advantages and disadvantages. E-commerce experts share their insights to help Amazon sellers better understand these two platforms. The goal is to empower sellers to make more informed business decisions and choose the development path that best suits their brand. By understanding the nuances of each platform, sellers can optimize their strategies for growth and success on Amazon.

01/06/2026 Logistics Encyclopedia
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Guide to Optimizing Amazon Seller Support and Account Management

Guide to Optimizing Amazon Seller Support and Account Management

This article provides a comprehensive analysis of the Amazon Seller Support system, offering detailed contact information, problem-solving strategies, and efficient usage techniques. It aims to help sellers resolve operational challenges, improve efficiency, and reduce risks, ultimately leading to sales growth on the Amazon platform. The guide covers various support channels, common issues, and best practices for navigating the system effectively, empowering sellers to optimize their business and achieve success in the competitive Amazon marketplace.

12/30/2025 Logistics Encyclopedia
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