Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

This article delves into the relationship between Amazon's organic conversion rate and advertising conversion rate. Addressing scenarios where advertising conversion rates are lower than organic, it offers specific optimization strategies. These include controlling advertising budgets, refining ad group settings, optimizing long-tail keywords, gradually increasing budgets, and adjusting keyword bids. The aim is to help sellers improve advertising performance and achieve revenue growth by enhancing ad efficiency and targeting the right audience effectively.

01/06/2026 Logistics Industry Insights
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Amazon Tightens FBA Rules on Hazardous Items Adjusts FBM Policies

Amazon Tightens FBA Rules on Hazardous Items Adjusts FBM Policies

Amazon updates its FBA dangerous goods transportation policy, restricting shipments to US islands, and modifies the FBM order cancellation process, granting buyers more autonomy. Meanwhile, major European and American express companies deny rumors of suspending services in China. Sellers should reassess product selection, optimize inventory management, and enhance logistics communication to proactively address these new challenges. This includes understanding the implications of the FBA restrictions and adapting to the increased buyer control over order cancellations in the FBM model.

01/06/2026 Logistics
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Amazon Ads Yield High Conversions but Low Profits for Sellers

Amazon Ads Yield High Conversions but Low Profits for Sellers

High ACOS in Amazon Advertising isn't always a bad thing! This article delves into the five main objectives of Amazon Ads: traffic generation, ranking improvement, product association, keyword expansion, and profitability. It emphasizes evaluating ad performance based on the intended purpose rather than solely relying on ACOS. Through case studies, it guides sellers to develop more effective advertising strategies to achieve overall sales growth. The key takeaway is to align your ACOS targets with your specific advertising goals for optimal results.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Face Brand Removal Reinstatement Tips and Data Strategies

Amazon Sellers Face Brand Removal Reinstatement Tips and Data Strategies

Many Amazon sellers are suddenly facing brand removal with only one chance to appeal. This article analyzes the reasons behind this wave from a data analyst's perspective. It provides strategic advice on information preparation, policy understanding, and evidence collection before submitting an appeal. It emphasizes the importance of compliant operations, brand protection, and diversified sales channels to help sellers navigate the brand removal crisis and recover their listings. The goal is to equip sellers with the knowledge and strategies necessary to successfully appeal and prevent future removals.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Targeted by Phishing Scams Posing As Verification Requests

Amazon Sellers Targeted by Phishing Scams Posing As Verification Requests

Amazon sellers should be vigilant against phishing emails! Recent scams involve emails disguised as official notifications, tricking sellers into fake account verification. This article dissects common phishing email tactics, providing methods for identification and response measures to help sellers protect account security and avoid information leaks and financial losses. Learn how to spot these fraudulent emails and take proactive steps to safeguard your Amazon seller account from potential threats and maintain the integrity of your business.

01/05/2026 Logistics Industry Insights
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Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands is an advanced marketing tool exclusively for brand-registered sellers. It highlights brands in search results through banners, videos, and more, driving traffic to brand stores or custom landing pages to increase brand awareness and sales. This article details the types, operation, and setup steps of Sponsored Brands ads. It emphasizes the high return on ad spend and recommends brand-registered sellers actively utilize this tool to boost visibility and drive conversions on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Amazon Relaxes FBA Box Size Rules to Cut Seller Costs

Amazon Relaxes FBA Box Size Rules to Cut Seller Costs

Amazon's new FBA regulations relax box length restrictions, offering sellers opportunities to optimize packaging and reduce costs. Sellers need to focus on compliance and optimize operational strategies through data analysis to succeed in the competition. The logistics industry may face pressure and needs to improve its ability to handle oversized packages. This change allows for potentially more efficient packing and shipping strategies for businesses utilizing FBA.

01/08/2026 Logistics
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Amazon FBA Fee Hikes Push Sellers to Optimize Crossborder Operations

Amazon FBA Fee Hikes Push Sellers to Optimize Crossborder Operations

Rising Amazon FBA fees, stricter warehousing rules, and listing editing limitations pose greater challenges for cross-border sellers. Precise operation is crucial for overcoming these challenges, encompassing optimized product selection, inventory management, logistics solutions, listing quality, data analysis, and compliant operations. Only by continuously optimizing operational strategies can sellers stand out in the fierce market competition.

01/04/2026 Logistics
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Amazon Sellers Face Sales Risks Due to High Return Rates

Amazon Sellers Face Sales Risks Due to High Return Rates

Amazon's introduction of the 'High Return Rate' label directly impacts product conversion rates. Sellers need to understand the criteria for this label and consider using the 'Signature Confirmation' service. More importantly, improving product quality and optimizing customer service are crucial to fundamentally reduce return rates and avoid a sharp drop in orders. Addressing the root causes of returns is key to mitigating the negative impact of the 'High Return Rate' label on product visibility and sales performance on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon FBA Guide Covers Compliance Cost Efficiency for Full Loads

Amazon FBA Guide Covers Compliance Cost Efficiency for Full Loads

This article provides an in-depth analysis of the Amazon FBA full container load (FCL) inbound process, emphasizing compliance and efficiency improvements. It compares floor loading and pallet loading, details seller platform operations, cargo securing, unloading methods, and appointment scheduling. The analysis reveals potential risks and extra costs, and also discusses future trends in intelligent and refined operations. This guide aims to help sellers complete FCL inbound efficiently, compliantly, and at a low cost.

01/04/2026 Logistics Encyclopedia
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