Amazon Launches Brand Dashboard to Boost Seller Growth

Amazon Launches Brand Dashboard to Boost Seller Growth

This article provides an in-depth analysis of the Amazon Brand Dashboard, highlighting its role as a growth engine for sellers. It details the functionalities and optimization recommendations for the four key modules: Brand Health, Conversion, Traffic, and Customer Reviews. The aim is to help sellers fully leverage this tool to improve brand performance and achieve business growth. By understanding and utilizing the insights provided within each module, sellers can make data-driven decisions to enhance their brand presence and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Suspends More Sellers in Brand Policy Crackdown

Amazon Suspends More Sellers in Brand Policy Crackdown

On September 23rd, Amazon conducted another large-scale account suspension, impacting tens of thousands of sellers, primarily due to brand association. This report delves into various association types, including multi-store authorization, malicious follow-selling, whitelisting, and service provider registration. It offers appeal strategies tailored to different scenarios. Emphasizing the importance of compliant operations, the report advises sellers to adopt a single-store, single-brand model, ensure verifiable legal entity information, self-register trademarks, and standardize operations to navigate increasingly stringent platform rules.

02/04/2026 Logistics Industry Insights
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Amazon Sellers Face Brand Abuse Crisis Reinstatement Tips

Amazon Sellers Face Brand Abuse Crisis Reinstatement Tips

This article provides an in-depth analysis of the "brand abuse" issue on Amazon, revealing characteristics of high-risk sellers. It offers a detailed checklist of appeal materials and emphasizes the importance of compliant operations. Sellers should be wary of lawyer risks, standardize brand authorization, and avoid misusing complaint tools. Addressing the problem at its source is crucial for resolving crises and achieving sustainable growth. By understanding and preventing brand abuse, sellers can protect their businesses and maintain a positive standing on the Amazon platform.

02/04/2026 Logistics Industry Insights
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Amazon Launches Free Brand Name Tool for Sellers

Amazon Launches Free Brand Name Tool for Sellers

Amazon's "Brand Name Star" tool is designed to help sellers efficiently generate brand names that align with overseas market conventions and have a higher probability of successful trademark registration. By inputting product category, target market, and other information, the tool quickly generates potential names and provides a preliminary trademark search function, simplifying the brand naming process. It aims to streamline the creation of suitable brand names for Amazon sellers looking to expand internationally.

01/23/2026 Logistics Encyclopedia
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Amazon Tests Direct Brand Links in Search Results

Amazon Tests Direct Brand Links in Search Results

Amazon US is testing a new feature that allows users to jump directly to a brand's official website when a product search yields no results. This initiative aims to improve user experience, increase brand exposure, and strengthen Amazon's market position. The feature doesn't involve commission fees, potentially exploring new business models. This direct link provides an alternative path for customers, enhancing their shopping journey even when specific products aren't readily available on Amazon.

01/27/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Targeted Keyword Strategies

Amazon Sellers Boost Sales with Targeted Keyword Strategies

This article delves into the construction and application of Amazon advertising keyword databases. It highlights the difference between listing keyword databases and advertising keyword databases. The article details how to use Helium 10 and Amazon Brand Analytics (ABA) to expand keywords and how to categorize keywords based on search volume, competition, and relevance. The ultimate goal is to achieve precise ad targeting and increased sales. It provides a structured approach to keyword research and management for effective Amazon advertising campaigns.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Gain Sales With Eight Keyword Strategies

Amazon Sellers Gain Sales With Eight Keyword Strategies

This article delves into eight key methods for Amazon keyword research, including leveraging Brand Analytics reports, detailed advertising report analysis, manual advertising keyword suggestions, search results page toolbar, Amazon search bar, competitor analysis, new product/industry/competitor keyword mining, and tools like Seller Sprite. It aims to help sellers systematically improve their keyword strategies, thereby enhancing product ranking and sales, and achieving greater success on the Amazon platform. This comprehensive approach empowers sellers to optimize their listings and drive more organic traffic.

12/30/2025 Logistics Encyclopedia
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WCO Boosts Zambia Revenue Authority with Data Analytics

WCO Boosts Zambia Revenue Authority with Data Analytics

The World Customs Organization (WCO) conducted a data analysis workshop for the Zambia Revenue Authority (ZRA) to enhance its data analysis capabilities and build a data-driven organization. The workshop covered data governance, data quality, data warehouse optimization, and hands-on Python exercises. Successful experiences from Uganda and Tanzania were also shared. The WCO will continue to support its members in building data analysis capacity to jointly address global trade challenges.

01/05/2026 Customs Knowledge
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Data Analytics Boosts Efficiency in Global Air Cargo

Data Analytics Boosts Efficiency in Global Air Cargo

This paper analyzes the entire international air freight line process from a data analyst's perspective, revealing the data-driven strategies behind its efficient operation. From front-end cargo preparation and capacity matching to back-end customs clearance and last-mile delivery, data analysis enables intelligent decision-making in each step, improving efficiency and reducing costs. Building an intelligent air freight line ecosystem, achieving data sharing, real-time monitoring, and continuous optimization, is crucial for enhancing competitiveness. This data-centric approach optimizes the entire logistics chain.

01/05/2026 Logistics
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Peru Customs Boosts Trade with Wcobacked Data Analytics

Peru Customs Boosts Trade with Wcobacked Data Analytics

The World Customs Organization (WCO) held a data analysis workshop for Peruvian Customs to enhance trade facilitation. The workshop introduced key techniques for data collection, classification, and validation. It highlighted the application of data analysis in risk identification and trade compliance assessment. Peruvian Customs expressed appreciation for the event and discussed future cooperation with the WCO to strengthen data analysis capabilities and promote trade development. The aim is to leverage data insights for improved efficiency and security in customs operations.

12/30/2025 Customs Knowledge
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