Linkedin Unveils Fourstep Strategy for B2B Marketing Success

Linkedin Unveils Fourstep Strategy for B2B Marketing Success

This article introduces how to leverage LinkedIn for target market analysis in B2B companies going global. It covers analyzing your own company page data, conducting competitor analysis, using polls to gather customer feedback, deep-diving into information within LinkedIn groups, and tracking hashtags to stay abreast of industry trends. By using these methods, B2B marketers can better understand target market needs and develop more effective marketing strategies. This approach allows for data-driven decision making and improved ROI on international marketing efforts.

12/29/2025 Logistics Industry Insights
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Google Search Console Key to Boosting SEO Performance

Google Search Console Key to Boosting SEO Performance

This article provides a detailed explanation of Google Search Console (GSC), helping you monitor your website's search performance, optimize SEO, and increase traffic. It covers registration, key features, data analysis, and practical tips. Learn how to leverage GSC to identify and fix indexing issues, understand search queries, and improve your website's visibility in Google search results. By mastering GSC, you can gain valuable insights into your website's SEO performance and make data-driven decisions to improve its ranking and attract more organic traffic.

12/29/2025 Logistics Encyclopedia
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Guide Using Whatsapp for Global Trade Expansion

Guide Using Whatsapp for Global Trade Expansion

This article provides an in-depth analysis of WhatsApp's application in foreign trade customer acquisition, offering comprehensive guidance from account acquisition and practical tips to advanced tools. Driven by data analysis strategies, it helps foreign trade companies improve customer reach and order conversion rates, achieving refined operations. Learn how to effectively leverage WhatsApp for lead generation, customer engagement, and ultimately, boosting your international sales through strategic implementation and data-driven insights. This guide covers essential aspects to maximize your WhatsApp marketing efforts.

12/29/2025 Logistics Encyclopedia
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Lingxing ERP Boosts Crossborder Ecommerce Efficiency

Lingxing ERP Boosts Crossborder Ecommerce Efficiency

LianXing ERP provides cross-border e-commerce sellers with precise operation and integrated business and finance solutions, covering various management aspects such as inventory, finance, data reports, advertising, and customer service. It offers free, recharge, and customized versions to meet the needs of different-sized enterprises. With advantages like data security, multi-platform support, and mobile office capabilities, it helps sellers achieve performance growth. LianXing ERP aims to streamline operations and provide a comprehensive overview of business performance for informed decision-making.

12/30/2025 Logistics Encyclopedia
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US Rail Freight Mixed Carloads Rise Container Volume Dips

US Rail Freight Mixed Carloads Rise Container Volume Dips

The latest data from the Association of American Railroads (AAR) shows that for the week ending December 6th, U.S. rail carload traffic increased by 1.7% year-over-year, while container traffic decreased by 5.4% year-over-year. Year-to-date figures indicate a 1.8% increase in both carload and container traffic. The data reflects the support of traditional industries for rail freight and the impact of the global economic situation on container transportation. Overall, U.S. rail freight still demonstrates growth potential.

02/04/2026 Logistics
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US Rail Freight Carloads Rise Container Traffic Slows

US Rail Freight Carloads Rise Container Traffic Slows

Recent data reveals a divergence in the US rail freight market: railcar loadings are up year-over-year, with strong performance in coal, grain, and nonmetallic minerals. Conversely, container traffic has declined, potentially influenced by slowing global trade and port congestion. Despite short-term fluctuations, cumulative data for the first 49 weeks of 2025 suggests a positive long-term trend for rail freight. Facing both challenges and opportunities, rail transportation companies must monitor market changes and adapt their business strategies accordingly.

02/04/2026 Logistics
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Shopee Sellers Gain Clarity on Returns and Dispute Rules

Shopee Sellers Gain Clarity on Returns and Dispute Rules

This article, from a data analyst's perspective, provides an in-depth analysis of Shopee's return and refund policy, offering actionable strategies to help sellers effectively handle disputes and protect their rights. Covering rule interpretation, process analysis, practical strategies, data-driven insights, and case studies, the aim is to build a robust return and refund management system and improve operational efficiency. This guide empowers sellers to navigate the complexities of Shopee returns, minimize losses, and enhance customer satisfaction through proactive dispute resolution.

02/05/2026 Logistics Encyclopedia
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German Ecommerce Growth Spurs Demand for Overseas Warehouses

German Ecommerce Growth Spurs Demand for Overseas Warehouses

This article analyzes the characteristics of the German e-commerce market from a data analyst's perspective, emphasizing the importance of overseas warehouse selection. It provides a practical guide for sellers by offering a data-driven assessment across six key dimensions: geographical location, cost, efficiency, technology, after-sales service, and compliance. This guide aims to help sellers choose the right overseas warehouse and achieve success in the German e-commerce market. The analysis focuses on providing actionable insights for improved decision-making.

02/05/2026 Warehousing
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UNSPSC Standard Boosts Efficiency in Global Trade

UNSPSC Standard Boosts Efficiency in Global Trade

The United Nations Standard Products and Services Code (UNSPSC) serves as a 'universal language' for global trade. By facilitating international communication, empowering data analysis, and enhancing operational efficiency, UNSPSC helps businesses optimize their supply chains, expand their markets, and achieve greater success in the global economy. Embracing UNSPSC is a wise choice for companies seeking to thrive in the future of international trade. It enables better product categorization and allows for streamlined data analysis, ultimately leading to improved decision-making and increased competitiveness.

02/05/2026 Logistics Encyclopedia
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WCO Conference Highlights Digital Trade Facilitation Tools

WCO Conference Highlights Digital Trade Facilitation Tools

The second day of the WCO Technology Conference focused on digital trade facilitation, exploring topics such as Single Window, trusted digital ecosystems, and data-driven sustainable supply chains. The conference emphasized the crucial role of technological innovation in customs control, data exchange, risk prediction, and efficiency improvement. The aim is to build a more efficient, secure, and sustainable global trade system. Discussions highlighted the potential of digital solutions to streamline processes, enhance security, and promote sustainable practices within international trade.

02/06/2026 Customs Knowledge
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