Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Ebay Sellers Boost Growth with Datadriven Marketing

Ebay Sellers Boost Growth with Datadriven Marketing

This article delves into the core dimensions of eBay marketing analysis, including best-selling product analysis, catalog optimization analysis, listing time optimization, pricing strategy analysis, and bidding strategy analysis. It also explains eBay data analytics tools and reports, and points out common marketing pitfalls. Through data-driven analysis, sellers can accurately identify market demands and optimize operational strategies, thereby improving store performance. This empowers sellers to make informed decisions and enhance their overall eBay business success.

01/06/2026 Customs Knowledge
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Penske Launches AI Fleet Management Tool Catalyst

Penske Launches AI Fleet Management Tool Catalyst

Penske introduces Catalyst AI™, an AI platform designed to empower fleet management. This platform delivers granular insights and comparative capabilities, enhancing fleet resilience. Catalyst AI™ leverages artificial intelligence and data analytics to provide actionable intelligence, enabling fleet managers to optimize operations, reduce costs, and improve overall performance. By offering a comprehensive view of fleet data, Catalyst AI™ helps businesses make informed decisions and proactively address potential issues, ultimately leading to a more robust and efficient fleet.

01/06/2026 Logistics Industry Insights
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Tech Innovations Transform Ecommerce Lastmile Delivery

Tech Innovations Transform Ecommerce Lastmile Delivery

The booming e-commerce sector places higher demands on last-mile delivery. Technological innovations, such as AI, big data, and IoT, are reshaping the last-mile landscape by optimizing routes, improving sorting efficiency, and catering to personalized delivery needs. Data analytics and intelligent decision-making will be key drivers for the future of last-mile delivery, enhancing customer experience. These technologies are crucial for meeting the increasing expectations of consumers in the rapidly evolving e-commerce environment.

01/28/2026 Logistics Industry Insights
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Datadriven Strategies Boost Warehouse Efficiency and ROI

Datadriven Strategies Boost Warehouse Efficiency and ROI

Companies are making more precise investments in warehouse equipment, emphasizing efficiency improvements and data-driven decision-making. Labor shortages and omnichannel retail are driving supply chain integration and technological innovation. This includes adopting solutions that optimize fleet management for better delivery performance and leveraging data analytics to streamline warehouse operations and overall supply chain processes. The focus is on creating more agile and resilient supply chains capable of adapting to evolving market demands and mitigating disruptions.

02/04/2026 Logistics Industry Insights
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Ebay Launches Datadriven Product Tools for Sellers

Ebay Launches Datadriven Product Tools for Sellers

Product selection is crucial for eBay sellers aiming to boost sales. This article recommends 13 eBay product research tools, including Jungle Scout and Shumo Cross-border, covering data analytics, listing optimization, and store group management. These tools help sellers accurately identify trending products, improve operational efficiency, and ultimately achieve sales growth by providing insights into market trends, competitor analysis, and product performance. They empower sellers to make data-driven decisions and optimize their product offerings for maximum profitability.

01/04/2026 Logistics Encyclopedia
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Global Marketing Guide Optimizing ROI with Google Ads

Global Marketing Guide Optimizing ROI with Google Ads

This article provides an in-depth analysis of the five major Google Ads types: Search Ads, Shopping Ads, Display Network Ads, Video Ads, and App Install Ads. It emphasizes the crucial role of Google Analytics in data analysis and ad optimization, helping independent website sellers master overseas marketing and improve conversion rates. Understanding these ad types and leveraging data insights are key to successful Google Ads campaigns for independent businesses aiming to expand their reach internationally.

12/31/2025 Logistics Encyclopedia
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Duluth Trading Boosts Profits with Inventory Optimization

Duluth Trading Boosts Profits with Inventory Optimization

Duluth Trading Co. achieved significant inventory reduction and improved profitability by cutting SKUs, optimizing inventory management processes, building an automated distribution center, and implementing data-driven inventory allocation. Their success demonstrates that establishing a robust inventory management system is crucial for companies seeking substantial performance improvements. The key initiatives included streamlining product offerings, leveraging automation in logistics, and using data analytics to make informed decisions about inventory levels and distribution, ultimately leading to greater efficiency and profitability.

01/15/2026 Warehousing
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Fenders Cloud ERP Shift Drives Sales Growth

Fenders Cloud ERP Shift Drives Sales Growth

Fender guitars successfully addressed challenges from surging sales through a cloud ERP migration. This initiative not only improved operational efficiency but also enhanced data analytics capabilities, providing a valuable reference for corporate digital transformation. Cloud ERP has become a crucial choice for businesses seeking to enhance competitiveness and achieve sustainable growth. The implementation allowed Fender to streamline processes, gain better visibility into their supply chain, and make data-driven decisions, ultimately leading to improved customer satisfaction and profitability.

01/19/2026 Logistics Industry Insights
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2011 Tech Roundtable Highlights Supply Chain Innovations

2011 Tech Roundtable Highlights Supply Chain Innovations

This paper reviews the 2011 Technology Roundtable, discussing the data challenges facing the logistics industry at that time. Experts analyzed trends in supply chain visibility, business intelligence, advanced analytics, and WMS. The discussion emphasized the importance of transforming data into actionable insights and provided valuable advice on how companies can leverage technology to enhance competitiveness. It highlighted the need for better data management and analysis tools to improve efficiency and decision-making within the supply chain. The roundtable served as a crucial platform for sharing knowledge and fostering innovation in the logistics sector.

02/04/2026 Logistics Industry Insights
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