Amazon Attribution Tool Boosts Ad ROI for Marketers

Amazon Attribution Tool Boosts Ad ROI for Marketers

Amazon Attribution tracks advertising performance, providing data insights to optimize ad strategies and improve ROI. It offers cross-platform tracking, helping brands gain an edge in the market. By understanding which marketing touchpoints contribute most to conversions, advertisers can make informed decisions about budget allocation and campaign optimization. This data-driven approach enables businesses to refine their advertising efforts and achieve better results across various channels.

02/12/2026 Logistics Industry Insights
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Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.

01/08/2026 Logistics Industry Insights
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New CCM Platform Enhances Cold Chain Logistics Transparency

New CCM Platform Enhances Cold Chain Logistics Transparency

The CCM platform offers end-to-end control, flexibility, and transparency in refrigerated cargo transportation, ensuring cold chain integrity and optimizing transportation costs. Through real-time monitoring, data analysis, and predictive analytics, it helps businesses improve cold chain transportation efficiency and reduce risks. This comprehensive solution empowers companies to maintain product quality, minimize spoilage, and achieve significant cost savings by providing actionable insights and proactive management capabilities throughout the entire cold chain process.

09/28/2025 Logistics
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Logistics Firms Cut Timetomarket for Tech Sector

Logistics Firms Cut Timetomarket for Tech Sector

In the competitive tech market, time-to-market is crucial. Integrated logistics providers help tech companies accelerate product launches and gain a market advantage to achieve business growth. They achieve this by optimizing supply chains, offering customized solutions, leveraging big data analytics, and providing globalized services. These strategies streamline operations, reduce lead times, and ensure efficient delivery of products, ultimately enabling tech companies to swiftly introduce innovations and capture market share before competitors.

09/26/2025 Logistics Industry Insights
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FMCG Firms Adopt Datadriven Tactics for Omnichannel Growth

FMCG Firms Adopt Datadriven Tactics for Omnichannel Growth

In the post-pandemic era, consumers' relentless pursuit of convenience is driving FMCG companies to accelerate omnichannel transformation. This article analyzes the challenges faced by omnichannel strategies, including cost, inventory visibility, and operational silos. It proposes strategies such as strengthening collaboration, optimizing inventory, improving visibility, building agile logistics, and leveraging data-driven analytics to build a responsive omnichannel supply chain. Ultimately, the goal is to reduce costs, improve efficiency, and enhance competitiveness.

09/26/2025 Logistics Industry Insights
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Global Supply Chains Adopt Resilience Strategies for Future Stability

Global Supply Chains Adopt Resilience Strategies for Future Stability

Facing increasing disruptions in the global supply chain, governments and businesses should collaborate. By pooling global expertise, embracing data analytics, supporting small and medium-sized enterprises (SMEs), and enhancing sustainability, we can build a more resilient global supply chain. This ensures smooth operations during disruptions and safeguards the future of the industry. The four key strategies are crucial for mitigating risks and fostering a robust and adaptable supply chain network that can withstand future challenges.

11/03/2025 Logistics Industry Insights
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Asiapacific Customs Enhance Remote Training Through Regional Collaboration

Asiapacific Customs Enhance Remote Training Through Regional Collaboration

The 19th Heads of WCO Regional Training Centers in Asia Pacific Conference focused on customs capacity building under the pandemic, exploring distance learning strategies, professional development, and data analytics applications. Various centers shared their experiences, emphasizing collaboration to jointly address challenges and promote customs modernization in the Asia-Pacific region. The meeting highlighted the importance of adapting training methods and leveraging technology to ensure continued professional development for customs officers during and after the pandemic.

01/05/2026 Customs Knowledge
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Realtime Data Transforms Global Supply Chain Efficiency

Realtime Data Transforms Global Supply Chain Efficiency

A digital supply chain leverages real-time data, machine learning, and optimization algorithms to enable real-time insights, predictive analytics, and optimized decision-making. This brings efficiency improvements, cost reductions, and growth opportunities to businesses. Embracing a digital supply chain is crucial for companies to maintain a competitive edge. It allows for better visibility, proactive problem-solving, and agile responses to market changes, ultimately leading to a more resilient and profitable supply chain.

01/28/2026 Logistics Industry Insights
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