Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
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Youtube Shorts Rivals Tiktok in Shortform Video Market

Youtube Shorts Rivals Tiktok in Shortform Video Market

YouTube Shorts is rapidly gaining traction in the short-form video landscape, emerging as a strong competitor to TikTok with its unique advantages and innovative strategies. This article delves into the strengths of YouTube Shorts, the opportunities it presents for brand marketing, and its future trends. It provides brand marketers with strategies to succeed in this new arena of short-video marketing.

01/04/2026 Logistics Industry Insights
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Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

HelloFresh leverages influencer marketing by collaborating with YouTubers from various fields to communicate brand values and increase brand awareness. Case studies demonstrate that selecting influencers aligned with the brand's philosophy and creatively tailoring content to match platform characteristics are key to HelloFresh's success on YouTube. This approach allows them to effectively reach target audiences and drive engagement through authentic and relatable content.

01/16/2026 Logistics Industry Insights
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Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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UK Sellers Optimize FBA Air Freight for Speed Efficiency

UK Sellers Optimize FBA Air Freight for Speed Efficiency

This article delves into the timeliness of UK FBA air freight dedicated lines, noting a typical transit time of 7-10 days. It analyzes key influencing factors such as geographical distance, customs efficiency, cargo type, and freight forwarder selection. The importance of choosing the right freight forwarder is emphasized, advising sellers to consult multiple sources to obtain accurate transit times and quotes. This ensures goods are delivered quickly and safely to UK Amazon warehouses.

11/03/2025 Logistics
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Wuqing Emerges As A Key Logistics Hub In The Beijingtianjinhebei Region

Wuqing Emerges As A Key Logistics Hub In The Beijingtianjinhebei Region

Wuqing Development Zone, with its advantageous geographical location and modern logistics facilities, has gradually become a crucial hub in the Beijing-Tianjin-Hebei logistics center. The presence of numerous e-commerce giants like Carrefour and Amazon has not only enhanced logistics efficiency and accuracy but also improved the consumer shopping experience. Furthermore, Wuqing's status as a cross-border e-commerce pilot area has brought new development opportunities to the local logistics industry.

07/28/2025 Logistics
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US Customs Delays Disrupt Supply Chains Cause Backlogs

US Customs Delays Disrupt Supply Chains Cause Backlogs

Stricter US customs policies, increased tariffs, and intensified inspections are hindering deliveries to Amazon and Walmart warehouses, exacerbating port congestion. Exporters need to pay close attention to policy changes, strengthen compliance, and optimize logistics to address these challenges. The tightened regulations are impacting supply chains and require proactive measures to mitigate potential disruptions and delays. Businesses should also explore alternative shipping routes and consider diversifying their customer base to reduce reliance on specific markets.

01/05/2026 Logistics
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Egypts Ecommerce Growth Selling on Amazoneg Expands

Egypts Ecommerce Growth Selling on Amazoneg Expands

This article details the registration process and required qualifications for Amazon Egypt, emphasizing current restrictions for Chinese sellers. It offers a comparative analysis of FBA and FBM logistics options. The article aims to help sellers understand the market opportunities and challenges in Egypt, preparing them to capitalize on the White Friday sales season. It provides insights into navigating the platform and choosing the appropriate fulfillment method for success in the Egyptian market.

01/06/2026 Logistics
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Amazons Backyard and Garden Market Nears Billiondollar Growth

Amazons Backyard and Garden Market Nears Billiondollar Growth

This article delves into the market trends of the courtyard category on Amazon, revealing the growth logic behind the hundred-billion-dollar market. By analyzing consumer demand, product selection strategies, and compliance certifications, it provides practical guidance for sellers to capitalize on the courtyard economy. The article emphasizes that cost-effectiveness, environmental awareness, and innovative products are key to success in this market. It offers insights on identifying profitable niches and navigating the competitive landscape.

01/06/2026 Logistics Industry Insights
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Ecommerce Giants Adjust Tactics As Global Markets Shift

Ecommerce Giants Adjust Tactics As Global Markets Shift

This article summarizes recent key developments in the e-commerce sector, including the anticipated surge in Amazon Prime Early Access Sale, eBay's advertising feature optimization, Shopee's expansion into the Halal market, the growth of China's cross-border trade, innovative services from logistics companies, the impact of macroeconomics, and the performance of cross-border sellers. The article aims to provide readers with a comprehensive and in-depth industry overview to help them seize market opportunities.

01/06/2026 Logistics Industry Insights
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