Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands A Guide to Enhancing Sales and Visibility

Amazon Sponsored Brands is an advanced marketing tool exclusively for brand-registered sellers. It highlights brands in search results through banners, videos, and more, driving traffic to brand stores or custom landing pages to increase brand awareness and sales. This article details the types, operation, and setup steps of Sponsored Brands ads. It emphasizes the high return on ad spend and recommends brand-registered sellers actively utilize this tool to boost visibility and drive conversions on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Warned of IP Risks to Avoid Account Suspension

Amazon Sellers Warned of IP Risks to Avoid Account Suspension

This article provides an in-depth analysis of three major types of Amazon infringement: trademark, copyright, and patent. It offers corresponding strategies and preventive measures. Sellers should conduct self-checks on Listings, products, and packaging, ensuring supply chain legality and content originality. Regular risk assessments are crucial to avoid infringement risks and ensure the safe operation of the store.

01/05/2026 Customs Knowledge
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Nordic Ports Struggle With Congestion As Asian Freight Surges

Nordic Ports Struggle With Congestion As Asian Freight Surges

In August and September, a large influx of containers from Asia is expected to flood Nordic ports, leading to severe congestion. Strong import demand will continue to drive shipping volume growth, increasing pressure on operational timelines. Ports and shipping companies need to proactively respond and adjust their strategies to mitigate this challenge.

08/06/2025 Logistics
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Amazon And Walmart Hold Their Ground In Latest U.S. E-commerce Rankings

Amazon And Walmart Hold Their Ground In Latest U.S. E-commerce Rankings

The US market recently released its TOP5 e-commerce platform rankings, with Amazon and Walmart leading at 16.2% market share, while Chinese cross-border platform Temu ranked third. Data shows Amazon dominated with 390 million unique visitors and 255 million active app users by late 2024. The rise of these platforms is quietly transforming global e-commerce, with Chinese sellers' international influence growing steadily.

06/26/2025 Logistics Industry Insights
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Amazon's Investment Plan in Air Transportation Strengthens Package Delivery Capabilities

Amazon's Investment Plan in Air Transportation Strengthens Package Delivery Capabilities

Amazon has signed a lease agreement with Atlas Air for 20 Boeing 767 aircraft, including warrants, to enhance package delivery efficiency. This move aims to reduce reliance on courier companies and address market competition. In 2023, Amazon also entered a similar agreement with an air transport services group, strengthening its air transportation capabilities. These transactions signify Amazon's ongoing investment and strategic positioning in the package delivery sector.

07/21/2025 Logistics
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Amazon Sellers Face Storage Cuts Amid Peak Season AWD Eyed As Fix

Amazon Sellers Face Storage Cuts Amid Peak Season AWD Eyed As Fix

Amazon FBA storage limits are drastically decreasing, putting pressure on sellers during peak season. Even with a satisfactory IPI score, storage limits are still being reduced. Amazon may be aiming to encourage sellers to use AWD. Sellers can try to secure more storage through email requests and the Transparency program, while also focusing on inventory turnover rate to improve their IPI score and address the challenges.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Boosts Central Chinas Growth

Crossborder Ecommerce Boosts Central Chinas Growth

The "Central China Trendy Products Revitalization Season - Amazon & TikTok Shop Viral Sales Growth Exchange Conference" will be held in Zhengzhou on June 12th. Amazon and TikTok Shop experts will share their secrets to achieving explosive sales growth, covering product selection, traffic generation, marketing strategies, and customer service. This event aims to help Central China sellers succeed in cross-border e-commerce and tap into new opportunities.

06/09/2025 Logistics Industry Insights
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Amazons A10 Algorithm Key to Ecommerce SEO Success

Amazons A10 Algorithm Key to Ecommerce SEO Success

This article provides an in-depth analysis of the Amazon A10 algorithm, revealing its crucial impact on product rankings. It offers practical SEO optimization techniques, including keyword optimization, listing enhancement, and sales velocity improvement, to help sellers improve organic rankings and reduce marketing costs. By mastering these strategies, sellers can unlock the potential of the e-commerce landscape and achieve greater success on Amazon.

01/04/2026 Logistics Encyclopedia
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Optimizing Pallet Logistics for Efficient Shipping

Optimizing Pallet Logistics for Efficient Shipping

This article provides a comprehensive overview of pallet shipping, covering pallet type selection, size standards, wooden pallet compliance, Amazon FBA pallet specifications, and loading techniques. It aims to help readers master the key elements of pallet transportation, reduce logistics costs, and improve operational efficiency. The information includes practical guidance on ensuring compliance with regulations and optimizing pallet usage for various shipping scenarios, particularly focusing on Amazon's Fulfillment by Amazon (FBA) program.

11/03/2025 Logistics Encyclopedia
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Amazons Logistics Growth Disrupts Ecommerce Delivery Sector

Amazons Logistics Growth Disrupts Ecommerce Delivery Sector

Amazon is aggressively expanding its logistics services, even offering delivery to platforms like eBay, aiming to compete with traditional logistics giants and build a more comprehensive logistics network. Leveraging its vast infrastructure and continuous capital investment, Amazon is constantly improving its logistics capabilities. However, it faces challenges such as balancing platform relationships and ensuring service quality. This logistics expansion has the potential to reshape the competitive landscape of e-commerce.

01/04/2026 Logistics Industry Insights
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