Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Kris Hao Shares Amazon Brandbuilding and Operational Strategies

Kris Hao Shares Amazon Brandbuilding and Operational Strategies

Kris Hao is a seasoned Amazon cross-border e-commerce expert, renowned for his rich practical experience and unique insights into brand building and refined operations. He excels at combining theory with practice, helping sellers succeed on the Amazon platform. His experience and methodology offer significant reference value for those looking to thrive in the competitive Amazon marketplace. He focuses on actionable strategies and proven techniques to drive sales and build sustainable brands, making him a valuable resource for Amazon sellers of all levels.

02/05/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with SEO Promoted Listings

Ebay Sellers Boost Sales with SEO Promoted Listings

This article delves into eBay store promotion strategies, focusing on the application of organic search optimization and commission advertising (PL). It emphasizes a holistic approach to traffic acquisition, combining refined advertising techniques with the importance of natural search optimization. The aim is to help cross-border e-commerce sellers enhance their store's competitiveness and achieve long-term growth by leveraging both internal and external traffic sources and optimizing their advertising spend.

01/06/2026 Customs Knowledge
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Expand Group Dashu Seek Sales Pros in Bengbu

Expand Group Dashu Seek Sales Pros in Bengbu

Expand Group, in collaboration with DaShu Cross-border E-commerce, is recruiting Booth Sales elites in Bengbu. Candidates should possess sales experience and strong communication skills. We offer a competitive package including a base salary without performance pressure, commission, and annual bonuses. Comprehensive professional training and team-building activities are also provided. The work location is on the 29th floor of Greenland Everest Tower A, Bengshan District, Bengbu City.

01/26/2026 Logistics
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Douyin Shop Explains Service Fees and Payment Policies

Douyin Shop Explains Service Fees and Payment Policies

This article provides a detailed analysis of the Douyin Store's technical service fees, including basic rates, tiered rates, Jingxuan Alliance commissions, and influencer marketing commissions. It also explains the payment settlement process and pricing strategies. Merchants need to fully understand the various commission rules to price their products reasonably. Furthermore, they can achieve sustainable store growth by improving sales conversion rates, acquiring organic traffic, and effectively collaborating with influencers.

12/31/2025 Logistics Encyclopedia
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Douyins Jingxuan Alliance Boosts Retail Sales Growth

Douyins Jingxuan Alliance Boosts Retail Sales Growth

This article provides an in-depth analysis of opening and operating strategies for the TikTok Affiliate Program. It explains the requirements and processes for both new and established TikTok Shops. Key aspects such as product addition, commission settings, pricing strategies, and collaboration with influencers are detailed. The aim is to help TikTok Shop merchants fully leverage the Affiliate Program platform to increase product exposure and sales, ultimately achieving rapid store growth.

12/30/2025 Logistics Encyclopedia
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EU Counters US Tariffs with Greenland Investment and Security Plan

EU Counters US Tariffs with Greenland Investment and Security Plan

European Commission President Ursula von der Leyen criticized the United States for imposing tariffs based on Greenland, reaffirming the EU's support for Greenland and Danish sovereignty. The EU will launch an Arctic Security Support Program, increasing investment and strengthening cooperation with multiple countries in the Arctic region. Simultaneously, the EU will upgrade its own security strategy while respecting the rights of all countries to pursue their own development paths.

02/05/2026 Customs Knowledge
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Global Customs Body Tackles Trade Tech Gender Gaps Island Economies

Global Customs Body Tackles Trade Tech Gender Gaps Island Economies

The 221st/222nd meetings of the WCO Permanent Technical Committee focused on the development of Small Island Economies, Gender Equality, and the application of Technological Foresight. Discussions centered on customs procedures and trade facilitation. The meeting emphasized support for Small Island Economies, highlighted the advancement of women in information technology, and explored the application of technologies like blockchain in customs. The outcomes provide valuable insights and recommendations for the Policy Commission.

02/06/2026 Customs Knowledge
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Kenya Implements Stricter Cabin Safety Standards for Airlines

Kenya Implements Stricter Cabin Safety Standards for Airlines

The Kenya Civil Aviation Authority, in collaboration with the African Civil Aviation Commission, aims to enhance cabin crew training standards in the region and integrate cabin safety more comprehensively into the National Aviation Security Programme. This initiative is expected to improve overall safety levels through unified training standards, the development of local expertise, and strengthened regional cooperation. Ultimately, this effort will contribute significantly to aviation safety in Africa and globally.

01/27/2026 Logistics Industry Insights
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Amazons Rufus Suggests Offplatform Products Alarming Sellers

Amazons Rufus Suggests Offplatform Products Alarming Sellers

Amazon Shopping Assistant introduces off-site recommendations, not for open redirection, but for attracting select brands to join and strengthen membership loyalty. Independent sites should collaborate with the Amazon ecosystem. AI readability is crucial for traffic. This new feature aims to enhance the customer experience within Amazon while subtly promoting curated brands. By controlling the external recommendations, Amazon maintains control over the customer journey and reinforces its position as a central shopping destination. The success of independent sites depends on understanding and leveraging Amazon's ecosystem, and optimizing content for AI-driven search and recommendation algorithms.

01/26/2026 Logistics Industry Insights
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