amazon competition News

Amazon Sellers Use Influencer Videos to Increase Sales

Amazon sellers face fierce competition in internal advertising. This article reveals the huge potential of Amazon influencer videos as an official traffic channel. By collaborating with influencers, sellers can improve conversion rates, expand traffic, optimize SEO, increase product ranking, and enhance the competitiveness of new products. It also suggests that small and medium-sized sellers choose professional off-site promotion services to connect with influencer resources more efficiently and achieve order explosion goals.

12/30/2025 Logistics Industry Insights

Temus Black Friday Surge Challenges Amazon Sellers

This article analyzes the impact of Temu's 'Black Friday' promotion on Amazon sellers, delving into product structure, price advantages, and customer perception. The conclusion suggests that Temu's impact is limited, and Amazon sellers should respond to the competition through differentiated product selection, supply chain optimization, and product innovation. Furthermore, it emphasizes the importance of utilizing data analytics tools for market research to stay ahead of the curve and cater to evolving consumer demands.

01/16/2026 Logistics Industry Insights

Amazon Invests 4 Billion in Rural US Ecommerce Expansion

Amazon is investing $4 billion to expand its rural delivery network, aiming to triple its size by 2026. This initiative challenges Walmart's dominance and seeks to enhance the e-commerce experience for rural customers. The expansion signifies increased competition in the rural market, as Amazon aims to improve accessibility and delivery speed in underserved areas. This strategic move is expected to significantly impact the rural e-commerce landscape and intensify the battle for market share.

01/15/2026 Logistics

Amazons AI Defense Challenges Chatgpt in Ecommerce

Amazon and ChatGPT are vying for dominance in the AI e-commerce gateway. Amazon launched Rufus as a countermeasure, effectively blocking OpenAI. The rise of AI-powered shopping assistants has the potential to disrupt the existing e-commerce landscape and reshape the overall shopping experience. This competition highlights the growing importance of AI in personalizing product discovery and enhancing customer engagement, potentially leading to a significant shift in how consumers interact with online retailers.

01/15/2026 Logistics Industry Insights

Amazon Sellers Optimize Ad Spend to Counter Competitor Discounts

This article delves into advertising strategies for Amazon sellers facing budget constraints and competitor coupon campaigns. Emphasizing the importance of data-driven decision-making, it proposes strategies such as post-promotion fine-tuning, precise targeting with limited budgets, risk control during category conversion rate drops, and differentiated competition to counter competitor coupon strategies. The aim is to assist sellers in thriving amidst intense market competition by optimizing ad spend and effectively responding to competitive pressures.