Amazon Sales Decline Highlights Challenges for Crossborder Ecommerce

Amazon Sales Decline Highlights Challenges for Crossborder Ecommerce

Declining sales in some Amazon categories reflect a trend of consumption downgrade. Lower US consumer savings rates and rising Engel's coefficients are leading to reduced spending on non-essential goods. Cross-border e-commerce sellers should address these challenges through product innovation, supply chain optimization, brand building, refined operations, and diversified channels. Crucially, controlling costs is paramount to adapt to the new normal of consumption downgrade.

Amazon Revamps Seller Rating System Key Changes Explained

Amazon Revamps Seller Rating System Key Changes Explained

Amazon's fall Prime Day is approaching, and Prime Exclusive Discounts now require a fee, demanding seller flexibility. Simultaneously, Amazon is testing removing product ratings from search pages, sparking debate about conversion rates and opportunities for new products. Sellers should focus on product quality, optimize product detail pages, acquire genuine reviews, and operate compliantly to adapt to platform changes. This includes understanding the impact of paid Prime discounts and the potential shift in consumer behavior due to the absence of visible ratings in search results.

Guide to Avoiding Amazon Crossborder Ecommerce Training Pitfalls

Guide to Avoiding Amazon Crossborder Ecommerce Training Pitfalls

Choosing an Amazon cross-border e-commerce training institution requires careful consideration, going beyond just advertisements. Student reputation, institution establishment date, classroom atmosphere, teaching staff, employment rate, curriculum, and value-added services are all important factors. A comprehensive evaluation of these aspects is crucial to selecting a training institution that suits your needs and lays a solid foundation for your cross-border e-commerce journey. Don't rely solely on marketing materials; delve deeper into the institution's offerings and track record.

Amazon Sellers Spreetail and Rivals Expand Ecommerce Dominance

Amazon Sellers Spreetail and Rivals Expand Ecommerce Dominance

This article delves into the successful strategies of top Amazon sellers Spreetail, musicMagpie, and Orva Stores, revealing their unique approaches to business models, operational tactics, and market adaptation. By analyzing these case studies, it identifies key elements for success in cross-border e-commerce: finding the right niche, understanding the landscape, and mastering the pace. The analysis provides valuable insights and lessons for other sellers looking to thrive in the competitive Amazon marketplace and beyond.

Amazon Brand Registry Stepbystep Guide to Brand Protection

Amazon Brand Registry Stepbystep Guide to Brand Protection

This article provides a detailed interpretation of Amazon's latest Brand Registry process, covering key steps such as the official website entry, information filling, account verification, and document submission. It also offers solutions to common problems encountered during the registration process. The aim is to help sellers quickly master brand registry techniques, successfully protect their brand rights, and enhance brand value. This guide empowers sellers to navigate the complexities and secure their brand identity on the Amazon marketplace.

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

Amazon Sellers Face Rising Copyright and Trademark Challenges

Amazon Sellers Face Rising Copyright and Trademark Challenges

This article provides a detailed guide for Amazon sellers on how to report copyright, trademark, and patent infringements by competitors. Through clear step-by-step instructions and case studies, it helps sellers understand the reporting process, prepare sufficient evidence, and effectively protect their rights. The guide aims to combat plagiarism and contribute to successful peak seasons by enabling sellers to take action against infringing listings.

Amazon Account Recovery Tips for Disconnected Phone Numbers

Amazon Account Recovery Tips for Disconnected Phone Numbers

Unable to log in to your Amazon account due to a deactivated phone number? This article provides two solutions: If you can access the account settings, directly change the phone number. If access is impossible, submit identity verification through "Two-Step Verification Account Recovery." We also recommend regularly checking your account information and enabling backup verification methods to prevent future issues. This proactive approach enhances account security and ensures continued access even if your primary phone number is no longer valid.

Amazon Sellers Gain Edge by Analyzing Competitor Keywords

Amazon Sellers Gain Edge by Analyzing Competitor Keywords

This article introduces how Amazon sellers can use tools like tool4seller to reverse-engineer competitors' Search Terms, thereby optimizing their own listings and improving search rankings. It emphasizes the importance of accurately selecting competitors and effectively utilizing free query quotas. The article also reminds sellers to avoid blindly copying, focusing instead on their own analysis and optimization capabilities. By understanding competitor strategies and applying these insights thoughtfully, sellers can improve their visibility and drive more traffic to their product listings on Amazon.

Amazon Tightens Seller Account Reviews for Ecommerce Compliance

Amazon Tightens Seller Account Reviews for Ecommerce Compliance

Amazon's second review mechanism is upgraded, posing stricter scrutiny and account suspension risks for sellers. The lawsuit of major seller ZEBRA highlights the importance of compliant operations. Facing increasingly stringent policies, cross-border e-commerce sellers should proactively conduct self-checks, avoid violations, diversify their development, embrace compliance, and enhance competitiveness to move steadily forward in the fierce market competition. This includes ensuring product safety, accurate listings, and adherence to Amazon's policies to mitigate potential risks and maintain a healthy account standing.