Guide to Selling on Amazon US Strategy and Brand Protection

Guide to Selling on Amazon US Strategy and Brand Protection

This article provides a practical guide for operating on Amazon US, covering data-driven strategies for selecting trending products, key considerations for pricing and logistics in operational strategies, and the importance of brand intellectual property protection. By optimizing product selection, operations, and brand protection, this guide aims to help sellers succeed in the highly competitive marketplace. It emphasizes a holistic approach to building a sustainable and profitable Amazon business through strategic product sourcing, efficient operations, and proactive brand defense.

01/28/2026 Logistics Encyclopedia
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Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia announced Matt Benham as the new Country Manager, succeeding Janet Menzies, who will become a Technical Advisor to the CEO of Amazon Stores globally. Benham brings extensive experience in the Australian market and will focus on expanding product selection, improving delivery speed, and maintaining competitive pricing. This leadership change signals Amazon's further commitment to its localization strategy, aiming to provide a better shopping experience for Australian consumers. The move emphasizes a deeper understanding and catering to the specific needs and preferences of the Australian market.

01/28/2026 Logistics Industry Insights
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Mccormick Expands Retail Presence Via Amazon for Spice Market Growth

Mccormick Expands Retail Presence Via Amazon for Spice Market Growth

McCormick is poised to expand its retail presence through its strong partnership with Amazon, capitalizing on Amazon's acquisition of Whole Foods. This analysis explores McCormick's collaborative advantages, development strategies, and diversification approaches. The case provides valuable insights and serves as a reference for other businesses seeking to leverage strategic partnerships and adapt to evolving retail landscapes. McCormick's proactive approach demonstrates the potential for growth through embracing new channels and adapting to changing consumer behavior within the food industry.

01/29/2026 Logistics Industry Insights
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LCL Ocean Freight Gains Traction for US Amazon FBA Imports

LCL Ocean Freight Gains Traction for US Amazon FBA Imports

FBA US ocean freight LCL service offers a cost-effective logistics solution for cross-border e-commerce sellers. By utilizing the LCL (Less than Container Load) shipping model, it reduces transportation costs and increases flexibility. Choosing the right service provider, paying attention to service processes, potential risks, and future trends are crucial. This helps businesses expand into the US market by providing a more affordable and adaptable shipping option for smaller shipments, enabling them to compete effectively and manage inventory efficiently.

01/30/2026 Logistics
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Amazon FBA Ocean Freight Costs and Timelines for US Sellers

Amazon FBA Ocean Freight Costs and Timelines for US Sellers

This article provides an in-depth analysis of the transit time, cost structure, and influencing factors of Amazon FBA ocean freight to US warehouses. It covers aspects such as the port of origin, shipping method, seasonal factors, and customs clearance efficiency. Furthermore, it offers strategies to reduce ocean freight costs, empowering cross-border e-commerce sellers to make informed decisions and optimize their logistics solutions. Understanding these elements is crucial for efficient and cost-effective FBA operations.

01/30/2026 Logistics Encyclopedia
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Amazon And Walmart Hold Their Ground In Latest U.S. E-commerce Rankings

Amazon And Walmart Hold Their Ground In Latest U.S. E-commerce Rankings

The US market recently released its TOP5 e-commerce platform rankings, with Amazon and Walmart leading at 16.2% market share, while Chinese cross-border platform Temu ranked third. Data shows Amazon dominated with 390 million unique visitors and 255 million active app users by late 2024. The rise of these platforms is quietly transforming global e-commerce, with Chinese sellers' international influence growing steadily.

06/26/2025 Logistics Industry Insights
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Amazon's Investment Plan in Air Transportation Strengthens Package Delivery Capabilities

Amazon's Investment Plan in Air Transportation Strengthens Package Delivery Capabilities

Amazon has signed a lease agreement with Atlas Air for 20 Boeing 767 aircraft, including warrants, to enhance package delivery efficiency. This move aims to reduce reliance on courier companies and address market competition. In 2023, Amazon also entered a similar agreement with an air transport services group, strengthening its air transportation capabilities. These transactions signify Amazon's ongoing investment and strategic positioning in the package delivery sector.

07/21/2025 Logistics
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Amazons A10 Algorithm Key to Ecommerce SEO Success

Amazons A10 Algorithm Key to Ecommerce SEO Success

This article provides an in-depth analysis of the Amazon A10 algorithm, revealing its crucial impact on product rankings. It offers practical SEO optimization techniques, including keyword optimization, listing enhancement, and sales velocity improvement, to help sellers improve organic rankings and reduce marketing costs. By mastering these strategies, sellers can unlock the potential of the e-commerce landscape and achieve greater success on Amazon.

01/04/2026 Logistics Encyclopedia
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Guide to Navigating Florencias Gustavo Artunduaga Paredes Airport

Guide to Navigating Florencias Gustavo Artunduaga Paredes Airport

Gustavo Artunduaga Paredes Airport (Florencia) serves as a vital gateway to the Colombian Amazon region. This document provides essential information, including the IATA code (FLA) and ICAO code (SKFL), along with geographical location and altitude details. This information assists travelers in booking flights, checking schedules, and planning their journeys more conveniently. Furthermore, it offers practical travel advice for exploring Florencia and the surrounding Amazon region.

01/20/2026 Airport Codes
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Amazon Sellers Face Storage Cuts Amid Peak Season AWD Eyed As Fix

Amazon Sellers Face Storage Cuts Amid Peak Season AWD Eyed As Fix

Amazon FBA storage limits are drastically decreasing, putting pressure on sellers during peak season. Even with a satisfactory IPI score, storage limits are still being reduced. Amazon may be aiming to encourage sellers to use AWD. Sellers can try to secure more storage through email requests and the Transparency program, while also focusing on inventory turnover rate to improve their IPI score and address the challenges.

01/04/2026 Logistics Industry Insights
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