US Trademark Guide for Ecommerce Sellers

US Trademark Guide for Ecommerce Sellers

This article details the key considerations for cross-border e-commerce sellers when purchasing a US trademark, including trademark security assessment, assignment process and timelines, required document preparation, and Amazon Brand Registry after the transfer. It aims to help sellers avoid risks and efficiently and safely acquire a US trademark, providing security for their cross-border business. This includes evaluating the trademark's strength, understanding the legal procedures, and ensuring proper documentation for a smooth transition and successful brand registration on Amazon.

01/05/2026 Customs Knowledge
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Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon sellers can boost product visibility and sales by collaborating with influencers, leveraging associated videos and main image videos. Key strategies include selecting suitable influencers, customizing content, optimizing video quality, monitoring data, actively engaging with the audience, and utilizing the Inspire feature. As short videos and live-stream e-commerce become more prevalent, the importance of branded promotional videos will continue to grow. This approach allows sellers to reach a wider audience, build trust, and ultimately drive conversions on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Amazon Boosts Visual Search to Rival Google

Amazon Boosts Visual Search to Rival Google

Amazon significantly upgraded its visual search capabilities, including image suggestions in the search bar, image keyword search, similar recommendations, video search, and circle search. This aims to enhance user experience and challenge Google's dominance in search, particularly in visual and e-commerce search technologies. The upgrade directly competes with Google and seeks to improve user engagement and retention on the Amazon platform. The new features provide more intuitive and efficient ways for users to find products they are looking for using visual cues.

01/08/2026 Logistics Industry Insights
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Amazons US Fulfillment Centers Drive Rapid Delivery Growth

Amazons US Fulfillment Centers Drive Rapid Delivery Growth

This article delves into Amazon's US distribution centers, revealing the secrets behind its efficient logistics and delivery. Through strategic placement, technology-driven operations, and quality service, Amazon achieves lightning-fast delivery speeds. The article also provides important considerations and frequently asked questions about using Amazon Fulfillment services, helping readers better utilize its services and enjoy a convenient e-commerce experience. It highlights key aspects contributing to Amazon's success in streamlining the fulfillment process and ensuring timely delivery to customers across the nation.

01/26/2026 Logistics Industry Insights
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Amazon Sellers Face Surge in Account Suspensions Ahead of Spring Sales

Amazon Sellers Face Surge in Account Suspensions Ahead of Spring Sales

Recent large-scale Amazon account suspensions have caused panic among sellers, potentially impacting the Spring Promotion. Reasons for the suspensions include rule violations, service provider issues, and platform misjudgments. Sellers should operate in compliance, regularly check account security, actively appeal suspensions, diversify risk across multiple platforms, and pay close attention to policy changes to adapt to new regulations. This wave of suspensions highlights the importance of robust compliance measures and proactive risk management for cross-border e-commerce businesses operating on Amazon.

01/26/2026 Logistics Industry Insights
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Amazons Logistics Edge Driven by Allin Corporate Culture

Amazons Logistics Edge Driven by Allin Corporate Culture

Amazon revolutionized logistics with its Prime two-day delivery, driven by a corporate culture that 'dares to go all in.' This manifests in proactive planning, embracing failure, customer centricity, data-driven decision-making, and open collaboration. Learning from Amazon involves not just adopting its technology and models, but more importantly, emulating its spirit of risk-taking and continuous innovation. This bold approach is crucial for staying competitive in the rapidly evolving e-commerce landscape and fostering a culture of growth.

01/28/2026 Logistics Industry Insights
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Amazons FBA Onsite Transforms Ecommerce Logistics for Sellers

Amazons FBA Onsite Transforms Ecommerce Logistics for Sellers

Amazon is expanding its FBA Onsite program, empowering merchants with warehouse management software to independently manage inventory and order fulfillment. This move aims to alleviate pressure on Amazon's warehousing capacity, reduce logistics costs, accelerate delivery speeds, and expand the range of Prime products, ultimately enhancing user experience. This initiative has the potential to reshape the e-commerce logistics landscape, fostering innovation and development within the industry. By giving sellers more control over their fulfillment processes, Amazon hopes to improve efficiency and customer satisfaction.

01/28/2026 Logistics
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Amazon Sellers Face Compliance Challenges in Afterlife Product Market

Amazon Sellers Face Compliance Challenges in Afterlife Product Market

This article provides an in-depth analysis of compliance operation key points for the funeral supplies category on Amazon, including admission rules, product classification, logistics requirements, and frequently asked questions. It emphasizes the importance of compliance and offers practical operational guidance for cross-border e-commerce practitioners, helping them safely navigate and profit from the Amazon platform. This guide aims to assist sellers in understanding and adhering to Amazon's regulations to avoid penalties and ensure smooth business operations within this specific niche.

02/11/2026 Logistics Industry Insights
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Amazon UK Opens Door for Chinese Sellers in European Market

Amazon UK Opens Door for Chinese Sellers in European Market

Amazon UK is a top choice for Chinese cross-border e-commerce sellers entering the European market due to its high purchasing power, mature logistics network, and stable policy environment. This article analyzes the platform's admission mechanism and account types, highlighting the importance of understanding local VAT policies. It provides practical guidance for sellers looking to enter the UK market, covering essential aspects like registration, compliance, and navigating the specific requirements of selling on Amazon UK within the European context.

01/21/2026 Logistics Industry Insights
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Amazon Sellers Turn to Air Freight for Faster US FBA Deliveries

Amazon Sellers Turn to Air Freight for Faster US FBA Deliveries

This article delves into the various advantages of using air freight for Amazon FBA shipments to the United States, including fast transit times, high reliability, flexible solutions, sales promotion, and adaptability to special cargo. Opting for air freight allows sellers to seize market opportunities more quickly, enhance customer satisfaction, and ultimately gain a competitive edge in the fierce e-commerce landscape. By prioritizing speed and reliability, businesses can optimize their supply chains and improve overall performance within the Amazon ecosystem.

02/02/2026 Logistics Encyclopedia
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