Amazon Halts Thirdparty Delivery Expansion Amid Industry Shifts

Amazon Halts Thirdparty Delivery Expansion Amid Industry Shifts

Amazon has suspended its third-party delivery service for non-Amazon packages to manage a surge in its own orders and optimize resource allocation. This reflects a strategic adjustment that may alleviate logistical pressure. The move potentially creates opportunities for UPS and FedEx and could accelerate logistics innovation. Amazon will continue investing in logistics infrastructure, driving technological innovation, and expanding its global network in the future. The suspension is a temporary measure to ensure timely delivery of Amazon customer orders during peak demand.

01/15/2026 Logistics
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Amazon Launches AB Testing Tool for Seller Listings

Amazon Launches AB Testing Tool for Seller Listings

Amazon's "Manage Your Experiments" tool empowers brand sellers with A/B testing capabilities. By comparing the performance of different listing versions, it helps pinpoint optimization areas and improve conversion rates. This article details the tool's features, value, and creation steps. It also reminds sellers to pay attention to FBA inventory deadlines for Black Friday and the Christmas season.

01/04/2026 Logistics
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Amazon Sellers Guide Branding and Ad Strategies

Amazon Sellers Guide Branding and Ad Strategies

This article delves into key techniques for Amazon brand building, advertising strategies, and traffic loop optimization. It covers brand logo creation, store page optimization, off-Amazon traffic channels, and the use of category ads. Through brand defense and offensive strategies, along with alternative advertising tactics, it helps sellers stand out in the Amazon marketplace and maximize profits. The article provides practical insights on how to create a strong brand presence, effectively utilize advertising tools, and build a sustainable traffic ecosystem for long-term success on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution is a powerful tool that helps sellers track the performance of their off-Amazon advertising, optimize marketing strategies, and improve conversion rates. It allows for precise measurement of ad effectiveness, insights into audience behavior, and ultimately increased return on investment. This article provides a detailed introduction to Amazon Attribution's definition, benefits, usage methods, and the latest updates, empowering sellers to achieve greater success in the Amazon marketplace. It focuses on how to leverage data-driven insights to refine campaigns and maximize advertising ROI.

01/06/2026 Logistics Encyclopedia
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Amazon Adjusts Policies to Help Independent Sellers Grow

Amazon Adjusts Policies to Help Independent Sellers Grow

Amazon now allows internal traffic redirection to independent websites, presenting new opportunities for sellers. Leverage 'Buy with Prime' to boost conversion rates and utilize Amazon Ads for traffic. Sellers should optimize user experience and strategically utilize Amazon resources. New Prime Exclusive Discount rules require accurate reference price submissions. This move aims to create an open platform, capture traffic entry points, and solidify Amazon's logistics advantages. The future suggests a win-win scenario for both independent websites and Amazon, fostering a more integrated e-commerce ecosystem.

01/06/2026 Logistics Industry Insights
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Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Amazon Expands Omnichannel Delivery Options for Sellers

Amazon Expands Omnichannel Delivery Options for Sellers

Amazon has relaunched Amazon Shipping, aiming to provide sellers with omnichannel logistics solutions both on and off the Amazon platform. Covering the continental United States, the service integrates USPS resources, promising fast delivery and transparent pricing. This move not only enhances the attractiveness of the Amazon platform but also has a profound impact on the existing logistics landscape, bringing new opportunities and challenges to sellers. It offers a streamlined shipping experience, potentially reducing costs and improving delivery times for businesses operating across multiple sales channels.

01/16/2026 Logistics
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Amazon Sellers Guide to Decoding Shipping Costs

Amazon Sellers Guide to Decoding Shipping Costs

This article provides an in-depth analysis of the newly added "Estimated Shipping Fees" on the Amazon shipment creation page, clarifying that it represents the shipping cost estimation for the Amazon SEND program and is not an additional charge. The article details the benefits of the Amazon SEND program, explains how the estimated shipping fees are calculated, and offers practical tips for optimizing logistics costs. This helps sellers efficiently manage logistics, improve operational efficiency, and better understand the costs associated with the Amazon SEND program.

01/21/2026 Logistics
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Amazon Tightens Feedback Rules for Crossborder Sellers

Amazon Tightens Feedback Rules for Crossborder Sellers

Amazon will implement new feedback regulations on August 4, 2025, aimed at simplifying the buyer feedback process and lowering the evaluation threshold. Sellers should effectively respond to the new rules by enhancing service quality, guiding customer reviews, and mastering the appeal process to maintain their competitive edge in the market.

07/31/2025 Logistics
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Amazon Fedex Renew Partnership in Strategic Move

Amazon Fedex Renew Partnership in Strategic Move

Recently, Amazon and FedEx have resumed their partnership, expected to drive growth for both in the e-commerce market. The new agreement will provide residential delivery for large packages, which is anticipated to enhance Amazon's delivery capabilities while generating revenue growth for FedEx.

08/07/2025 Logistics
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