Many Amazon sellers have experienced that moment of surprise when an "Estimated shipping cost" suddenly appears during shipment creation. Where does this charge come from? Does it signal another cost increase? Before panicking, let's clarify this feature and explore how Amazon's SEND program can help optimize logistics expenses and improve operational efficiency.
The Truth About "Estimated Shipping Cost"
Contrary to initial concerns, this "estimated shipping cost" isn't an additional Amazon fee. It represents a calculated shipping estimate based on the rate card from Amazon's cross-border carrier partnership program (Amazon SEND). Amazon introduced this transparency feature to help sellers better understand total transportation costs and compare different inbound options more effectively.
The key detail sellers should note: unless you actively choose to participate in Amazon SEND, this estimated amount won't become an actual charge.
Amazon SEND: Streamlining Global Logistics
Amazon SEND (Amazon's Cross-Border Carrier Partnership Program) serves as a comprehensive logistics solution designed to efficiently transport goods from China to Amazon's global fulfillment centers, including major markets in North America and Europe. The program collaborates with Amazon-certified international logistics providers to offer end-to-end services covering:
- First-mile transportation
- Customs clearance
- Final-mile delivery
The program stands out for its transportation flexibility, offering multiple options including:
- Full container load (FCL) ocean shipping
- Less than container load (LCL) ocean shipping
- Various air freight solutions
Understanding SEND's Pricing Structure
Amazon SEND maintains transparent pricing without hidden fees. The shipping quotes typically include:
- Pickup charges (when applicable)
- Transportation fees
- Customs clearance costs
Importantly, the estimates don't include import duties, consumption taxes, or VAT. Sellers can access real-time pricing directly through Seller Central for accurate logistics cost projections.
Strategic Use of Amazon SEND
To maximize the program's benefits, sellers should:
- Provide precise product information for accurate cost estimates
- Select transportation methods aligned with business needs:
For product testing or high-value items: Air express services (minimum 0.5kg) offer ideal solutions for small, valuable shipments.
For urgent replenishment: Standard air freight ensures quick turnaround to prevent stockouts.
For seasonal preparation: Cost-effective options like economy air or ocean shipping provide balanced timing and pricing.
Key Advantages of Amazon SEND
The program delivers multiple operational benefits:
- Transparent cost structure with no hidden fees
- Multiple transportation options for diverse needs
- Comprehensive door-to-door service
- Certified logistics partners for reliability
- Real-time price visibility through Seller Central
Rather than viewing the "estimated shipping cost" as a concern, sellers should recognize it as a valuable planning tool. By understanding Amazon SEND's features and strategically selecting logistics options, businesses can effectively manage costs and enhance operational efficiency in today's competitive marketplace.