Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon STV advertising (formerly OTT advertising) provides cross-border e-commerce sellers with a new way to acquire traffic. By precisely targeting video ads on streaming media platforms, sellers can reach potential customers, increase product sales, and enhance brand awareness. A deep understanding of STV advertising's delivery mechanisms and optimization strategies is crucial for success. This includes understanding bidding strategies, audience targeting options, and creative best practices to maximize return on ad spend and drive conversions.

01/22/2026 Logistics Industry Insights
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Amazon Sellers Guide to Mastering FNSKU Labels

Amazon Sellers Guide to Mastering FNSKU Labels

This article focuses on the FNSKU issues commonly encountered by Amazon sellers, providing an in-depth analysis of its definition, function, and how to obtain it. Through clear guidance, it helps sellers use FNSKU correctly, avoid delays in product warehousing, improve inventory management efficiency, and support Amazon operations. Understanding and properly utilizing FNSKU is crucial for efficient fulfillment and avoiding potential issues with Amazon's fulfillment network.

01/22/2026 Logistics Encyclopedia
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Amazon Tightens Review Policy Affecting Seller Listings

Amazon Tightens Review Policy Affecting Seller Listings

Amazon will adjust its variation review sharing policy starting February 12, 2026. Only variations with minor differences and complete functional consistency can share reviews. Variations with substantial differences will have their reviews forcibly separated. This change aims to enhance review authenticity. In the short term, sellers may face challenges such as reduced reviews and conversion pressure. However, it is expected to benefit the platform's ecosystem in the long run by providing more reliable and accurate product information to customers.

01/23/2026 Logistics Industry Insights
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Yiya Selection Expands Amazon Sellers Sourcing Options

Yiya Selection Expands Amazon Sellers Sourcing Options

Easiapp Product Selection is a data-driven cross-border virtual factory intelligent connection platform under E-net Innovation Technology. Focusing on supply chain integration and technological innovation, it connects cross-border factories and sellers through big data analysis and real-time customer analysis systems. Easiapp provides accurate product selection suggestions, helping sellers create best-selling products and achieve growth in their cross-border e-commerce business. The platform leverages data to optimize product sourcing and empower sellers with informed decisions for increased success in the global marketplace.

01/23/2026 Logistics Industry Insights
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Freight Forwarders Optimize Amazon FBA Warehousing Efficiency

Freight Forwarders Optimize Amazon FBA Warehousing Efficiency

FBA freight forwarding is crucial for cross-border e-commerce sellers to efficiently stock Amazon warehouses. They offer one-stop logistics solutions, improving delivery times and compliance while reducing the risk of unsalable inventory. Choosing the right freight forwarder can optimize logistics costs, ensure cargo compliance, and allow sellers to focus on their core business. By streamlining the often complex shipping process, FBA freight forwarders help businesses navigate regulations, customs clearance, and transportation, ultimately contributing to a smoother and more profitable operation.

01/23/2026 Logistics
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Jordan Enhances Trade with Wcobacked Customs Upgrades

Jordan Enhances Trade with Wcobacked Customs Upgrades

The Jordan Customs Valuation Workshop, jointly organized by the World Customs Organization (WCO) and the Customs Cooperation Fund Germany (CCF Germany), aimed to enhance the understanding and application of the Customs Valuation Agreement among Jordanian customs officials. Through theoretical learning and case studies, participants delved into key issues such as the transaction value principle and alternative valuation methods. This initiative laid the foundation for Jordan to build a fair and transparent international trade environment.

01/05/2026 Customs Knowledge
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Amazon Sellers Face Stricter Review Policies in 2024

Amazon Sellers Face Stricter Review Policies in 2024

This article delves into the risks and challenges associated with Amazon reviews, emphasizing the importance of compliant operations. It advises sellers to avoid review manipulation and instead focus on improving product quality, participating in the Amazon Vine program, and utilizing off-Amazon promotion for safe and sustainable growth. The article also analyzes the weight of different types of reviews to help sellers better understand Amazon's feedback system. By focusing on ethical practices and genuine customer satisfaction, sellers can build a strong reputation and achieve long-term success on Amazon.

12/31/2025 Logistics Industry Insights
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Amazons Ranking Algorithm Key Strategies to Increase Sales

Amazons Ranking Algorithm Key Strategies to Increase Sales

This article delves into the real impact of off-Amazon promotion on Amazon's ranking weight, emphasizing that ranking is a collection of traffic sources. While off-Amazon promotion has a limited effect on SEO ranking, it influences recommendation traffic through user tags, improves conversion rates, and consequently affects search traffic. Furthermore, it proposes data-driven strategies for creating best-selling products and integrated on-and-off-Amazon traffic growth tactics. The aim is to help sellers gain a deeper understanding of Amazon operations and achieve sustainable store growth.

12/30/2025 Logistics Encyclopedia
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Chinagermany Shipping Costs Key Trends and Strategies

Chinagermany Shipping Costs Key Trends and Strategies

This article provides an in-depth analysis of the key factors influencing sea freight costs from China to Germany, including cargo type, weight and volume, shipping method, route selection, and market fluctuations. It also offers practical methods for estimating sea freight costs, along with detailed explanations of FCL (Full Container Load) and LCL (Less than Container Load) shipping. The aim is to help readers effectively control shipping costs and improve business profits in China-Germany trade.

01/23/2026 Logistics
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Shanghaigermany Sea Freight Key Factors and Costs

Shanghaigermany Sea Freight Key Factors and Costs

This article provides a detailed analysis of the shipping time from Shanghai to Germany, typically ranging from 25 to 35 days. It explores key factors influencing transit time, including route selection, vessel type, weather conditions, port congestion, and the shipping company. Furthermore, the article outlines the range of shipping costs and essential procedures such as customs declaration and clearance. The aim is to offer readers a comprehensive and practical guide to sea freight between China and Germany.

01/23/2026 Logistics
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