Google Ads Guide Boosts Amazon Seller Sales

Google Ads Guide Boosts Amazon Seller Sales

This article provides an in-depth analysis of how Amazon sellers can leverage Google Ads to drive off-Amazon traffic. It details the advantages of Google Ads, step-by-step setup procedures, best practices, and key considerations. Furthermore, it compares Google Ads with Amazon Marketing Services, aiming to help sellers effectively expand their traffic sources, increase product visibility, and boost sales. The guide focuses on practical strategies for integrating Google Ads into an Amazon selling strategy for optimal results.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Urged to Tackle Counterfeits Safeguard Brands

Amazon Sellers Urged to Tackle Counterfeits Safeguard Brands

Amazon listing hijacking is increasingly threatening brand sellers. Amazon protects intellectual property through measures such as Brand Registry, Transparency Program, and Project Zero. Sellers should register trademarks, monitor listings, report infringements, and differentiate their products to proactively defend their rights. By taking these steps, sellers can contribute to a healthier Amazon ecosystem and combat the negative impacts of listing hijacking. It's crucial for brands to actively protect their IP and differentiate themselves to thrive in the competitive Amazon marketplace.

02/06/2026 Customs Knowledge
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Amazon Adjusts US Fees As Alibaba Tackles Data Fraud in Ecommerce

Amazon Adjusts US Fees As Alibaba Tackles Data Fraud in Ecommerce

This article focuses on the latest trends in cross-border e-commerce, highlighting key policy changes including Amazon US's fee adjustments and Alibaba.com's crackdown on data fraud. It also covers global trade hotspots such as Canada's ban on single-use plastic imports and Yiwu's manufacturing prominence at the World Cup. The aim is to provide cross-border e-commerce sellers with timely and comprehensive information.

01/06/2026 Logistics
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China Leads Global Pet Travel Gear Market Surge

China Leads Global Pet Travel Gear Market Surge

Hugo Cross-border report indicates the global pet market is projected to reach $350 billion by 2027, with rapid growth in Asia. Key trends include younger demographics, anthropomorphism, smart products, premiumization, and green consumption. Chinese sellers hold a significant advantage in the cat outdoor and travel supplies category on Amazon US, presenting substantial market potential. They should seize this opportunity and capitalize on the momentum.

02/11/2026 Logistics Industry Insights
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Captain BI Enhances Crossborder Ecommerce with Data Analytics

Captain BI Enhances Crossborder Ecommerce with Data Analytics

Captain BI, a brand of Chuanqi Technology, focuses on Amazon precision operation and data analysis, providing cross-border e-commerce enterprises with full-scenario data analysis, precise promotion, and supply chain collaborative management. It has served over 500,000 sellers, helping companies achieve digital transformation and improve global retail efficiency. The goal is to become the most influential cross-border e-commerce data platform service provider.

02/02/2026 Logistics Industry Insights
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Zunyi Taps Amazon to Boost Southwest Chinas Ecommerce Growth

Zunyi Taps Amazon to Boost Southwest Chinas Ecommerce Growth

Amazon Zunyi serves as a crucial cross-border e-commerce hub in Southwest China, empowering local businesses to expand into the global market by offering one-stop services, industry adaptation, and compliant tax guidance. Showcasing successful cases and addressing common questions, it highlights its advantages in enhancing product visibility, ensuring timely logistics, and securing government subsidies. It is becoming a key engine for regional foreign trade upgrading.

09/14/2025 Logistics Industry Insights
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Temu Tops Global App Charts with Lowprice Strategy

Temu Tops Global App Charts with Lowprice Strategy

TEMU secured the top spot in global shopping app downloads in 2024, and ranked first in several countries, driven by its low-price strategy and effective marketing initiatives. Key factors contributing to its success include extreme cost-effectiveness, a robust supply chain, user experience optimization, and proactive marketing. However, TEMU faces challenges related to product quality and user loyalty, requiring continuous innovation for future development. The app's aggressive pricing model has quickly gained traction in competitive markets.

12/30/2025 Logistics Industry Insights
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Google Ads 7 Campaign Types for Global Marketing

Google Ads 7 Campaign Types for Global Marketing

This article provides an in-depth analysis of seven major Google Ads types: Search Ads, Display Ads, Shopping Ads, App Ads, Video Ads, Smart Campaigns, and Performance Max campaigns. It details the advantages, suitable scenarios, and key operational points of each ad type, helping businesses make precise choices, drive efficient traffic, and succeed in the overseas market. The guide aims to empower businesses to leverage the right Google Ads strategies for optimal results in their global marketing efforts.

01/06/2026 Logistics Encyclopedia
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Microsoft Advertising Boosts Crossborder Ecommerce Growth

Microsoft Advertising Boosts Crossborder Ecommerce Growth

This article analyzes optimization strategies for Microsoft Shopping and Audience Ads, aiming to help cross-border e-commerce businesses efficiently expand into overseas markets and improve their return on investment (ROI). It explores key tactics and best practices for leveraging Microsoft's advertising platform to reach target audiences and drive sales in international markets. The focus is on maximizing ad performance and achieving optimal results for e-commerce businesses seeking to grow their global presence through strategic advertising campaigns.

12/31/2025 Logistics Industry Insights
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Southeast Asias Digital Economy Shows Growth Despite Global Challenges

Southeast Asias Digital Economy Shows Growth Despite Global Challenges

A Bain & Meta report reveals that Southeast Asia, with its stable GDP growth, large consumer base, fintech innovation, and e-commerce boom, is a haven for digital economic growth amid global economic headwinds. Companies should deeply understand local markets, enhance the online shopping experience, integrate online and offline channels, embrace emerging technologies, and focus on sustainable development to seize Southeast Asian digital opportunities. The region presents significant potential for businesses willing to adapt and invest strategically.

12/29/2025 Logistics Industry Insights
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