Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
Read More
Amazon Restricts Sellers Over Misuse of Removal Order Feature

Amazon Restricts Sellers Over Misuse of Removal Order Feature

Based on real-world case studies, this article delves into the reasons behind the suspension of the Amazon Remove Orders feature. It provides a guide to writing effective appeal letters and explores compliance strategies to help sellers regain the feature and avoid future violations. The aim is to assist sellers in achieving sustainable and compliant growth on the Amazon platform. The article offers practical insights and actionable steps to navigate the complexities of Amazon's policies and ensure long-term success.

01/04/2026 Logistics
Read More
Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Product Attribute Targeting (PAT) is a precise advertising mechanism based on target product attributes, displaying ads on other ASIN pages and category search results through manual or enhanced auto-targeting options. This article delves into PAT strategies, setup methods, advantages, and the application of enhanced auto campaigns, helping sellers accurately drive traffic and achieve sales growth. It focuses on leveraging product attributes to optimize ad placement and reach the most relevant customers within the Amazon marketplace, ultimately boosting visibility and conversions.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Gain Efficiency with Daily Success Checklist

Amazon Sellers Gain Efficiency with Daily Success Checklist

This article provides Amazon sellers with a daily operations checklist, covering key tasks such as order statistics and performance metrics monitoring. It aims to help sellers move away from operating blindly, improve operational efficiency, and achieve business growth. Even small-scale stores can achieve excellence through refined operations. By focusing on daily tasks and consistently monitoring performance, sellers can optimize their listings, manage inventory effectively, and provide excellent customer service, ultimately leading to increased sales and profitability on the Amazon platform.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Cut Return Rates to Improve Profits

Amazon Sellers Cut Return Rates to Improve Profits

This article delves into the common causes of Amazon returns, including inaccurate product descriptions, incorrect parameter information, unclear usage instructions, and logistical issues. It proposes corresponding solutions, emphasizing that sellers should effectively reduce return rates through data analysis, Listing optimization, product quality improvement, and enhanced customer service. By minimizing returns, sellers can increase profit margins and achieve sustainable growth on the Amazon platform. The focus is on practical strategies to address the root causes of returns and improve overall customer satisfaction.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Seller Boosts Sales with Premium Product Strategy

Amazon Seller Boosts Sales with Premium Product Strategy

This article delves into a successful Amazon new product launch case study focusing on high average order value items. It reveals how precise advertising strategies and meticulous operations overcame low conversion rates, leading to a sales turnaround. The importance of accumulating clicks, keyword optimization, utilizing the V2 system, and effective inventory management are emphasized. This provides practical guidance for sellers, contributing to sustained growth on the Amazon platform. It offers actionable insights to boost visibility and drive sales for premium products.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
Read More
Amazon Sellers Guide to Keyword Optimization for Listings

Amazon Sellers Guide to Keyword Optimization for Listings

This article provides an in-depth analysis of Amazon Listing keyword research and placement strategies, emphasizing the importance of keywords for Listing traffic. It details keyword classification, research methodologies, and the rules for incorporating keywords within Listing copy. The aim is to help sellers improve Listing visibility and conversion rates, ultimately driving sales growth. It covers how to effectively research, categorize, and strategically embed relevant keywords into your product listings to maximize organic reach and boost your product's performance on Amazon.

01/07/2026 Logistics Encyclopedia
Read More
Amazon Sellers Adapt Strategies Amid Looming Recession

Amazon Sellers Adapt Strategies Amid Looming Recession

The risk of an economic recession in the US is high, posing challenges for Amazon sellers. This article analyzes the US economic difficulties and explores Amazon's response. It provides sellers with strategies such as refined operations, diversified channels, and cash reserves to cope with the economic downturn. The aim is to help sellers find new growth opportunities during the economic winter. By focusing on efficiency, exploring alternative sales avenues, and maintaining financial stability, Amazon sellers can navigate the recession and potentially emerge stronger.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Turn to Influencers to Boost Sales

Amazon Sellers Turn to Influencers to Boost Sales

This article introduces a method to quickly and accurately find relevant Key Opinion Leaders (KOLs) for Amazon products using Google search operators, helping sellers avoid blind placements and improve off-site promotion efficiency. It emphasizes the importance of understanding the fan base profile and provides advanced strategies for data analysis and continuous optimization, aiming to help sellers achieve explosive sales growth. The method allows for targeted influencer marketing, leading to better ROI and more effective product promotion outside of the Amazon platform.

01/06/2026 Logistics
Read More