Amazon Ads Strategy Boosts Growth and Efficiency

Amazon Ads Strategy Boosts Growth and Efficiency

This article delves into how Amazon sellers can determine if they are suitable for incrementality at the advertising level, emphasizing the importance of advertising profitability and product order stability as key prerequisites. It provides specific incrementality strategies, including strategy evaluation, potential keyword mining, and architecture supplementation. The goal is to help sellers achieve steady sales growth while controlling ACOS (Advertising Cost of Sales). The article offers practical insights into optimizing advertising spend and maximizing sales performance on the Amazon platform.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Sellers Face Challenges in Sustainable Growth

Amazon Sellers Face Challenges in Sustainable Growth

This article exposes the common pitfall of chasing quick sales ('hundred orders at sunrise') in Amazon operations. Through case studies, it illustrates the risks associated with selling borderline products and employing short-sighted advertising strategies. It emphasizes that compliant operation, refined execution, continuous learning, and data-driven decision-making are crucial for Amazon success. Drawing on Zhang Yiming's epistemology, the article underscores the importance of a deep understanding of platform rules and market dynamics for long-term growth and sustainability.

12/31/2025 Logistics Industry Insights
Read More
Amazon Faces Growth Slowdown Amid Postpandemic Shifts

Amazon Faces Growth Slowdown Amid Postpandemic Shifts

Amazon's stock price has plummeted nearly 50%, revealing the decline of the e-commerce dividend. With the pandemic boost over, high expansion costs, and increased competition, Amazon is forced to lay off employees, cut costs, and explore new growth areas like social shopping. Despite these challenges, Amazon still possesses brand and technological advantages. The success or failure of its transformation will determine its future development.

12/31/2025 Logistics Industry Insights
Read More
Amazon Beauty Sellers Face Challenges Amid Growth

Amazon Beauty Sellers Face Challenges Amid Growth

This article analyzes three major blind spots in Amazon beauty product sales from a data analyst's perspective: product compliance, FDA certification misconceptions, and pitfalls in product descriptions and selection. Through self-inspection checklists, regulatory interpretations, and case studies, it helps sellers avoid risks, improve sales conversion rates, and provides data-driven growth strategies. The analysis focuses on identifying common compliance issues, clarifying FDA requirements, and optimizing product listings based on data insights to improve visibility and appeal to customers, ultimately driving sales growth.

12/30/2025 Customs Knowledge
Read More
Amazon Sellers Adapt Strategies Amid Slowing Growth

Amazon Sellers Adapt Strategies Amid Slowing Growth

Amazon faces growth bottlenecks, stalled Prime membership growth, and ongoing rule disputes. However, its robust logistics system remains a significant advantage. Sellers should adopt strategies such as diversifying platform presence, refining operations, building independent websites, implementing differentiated product strategies, and emphasizing data analysis. By proactively addressing these challenges, sellers can unlock new opportunities for growth and development in the cross-border e-commerce landscape.

12/30/2025 Logistics Industry Insights
Read More
Ecommerce Brands Explore Growth Strategies Beyond Amazon

Ecommerce Brands Explore Growth Strategies Beyond Amazon

This article addresses the challenges faced by cross-border e-commerce practitioners in product selection, operational bottlenecks, and career development within Amazon and independent website operations. It proposes practical solutions, emphasizing the importance of breaking free from resource dependence, expanding diversified promotion channels, and continuous learning and growth. The aim is to help practitioners build core competitiveness and stand out in the fierce market competition. It provides insights on how to effectively navigate the complexities of cross-border e-commerce and achieve sustainable success.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Optimize Sponsored Brands for Growth

Amazon Sellers Optimize Sponsored Brands for Growth

This article delves into Amazon Sponsored Brands ads, explaining their definition and value. It proposes three core strategies: brand development, keyword optimization, and metric alignment. It also emphasizes considerations such as customized ad content and monitoring new brand metrics. Furthermore, it details various ad formats, including Product Collection ads, Store Spotlight ads, and Sponsored Brands Video ads. The aim is to help Amazon sellers effectively utilize Sponsored Brands ads to enhance brand awareness and boost sales performance.

12/30/2025 Logistics Encyclopedia
Read More
Amazon Slows Warehouse Growth Amid Ecommerce Shift

Amazon Slows Warehouse Growth Amid Ecommerce Shift

Amazon's slowdown in warehouse expansion reflects the cooling trend in e-commerce demand. Businesses should seize this opportunity to flexibly adjust their strategies, optimize operational management, and build a robust supply chain system. Focusing on enhancing customer experience is also crucial to maintain competitiveness and achieve sustainable development amidst market changes. This strategic shift allows for better resource allocation and a more resilient business model in the face of evolving consumer behavior and economic conditions.

01/28/2026 Logistics Industry Insights
Read More
Amazon Sellers Guide to US Market Growth

Amazon Sellers Guide to US Market Growth

This article provides an in-depth analysis of Amazon US marketplace operational strategies. It covers fundamental platform operations, traffic conversion techniques, compliance risk control, and frequently asked questions. The aim is to offer cross-border sellers a comprehensive practical guide to help them succeed on Amazon's US marketplace. This includes insights into optimizing product listings, managing inventory, understanding customer reviews, and navigating Amazon's policies to maximize sales and profitability.

01/26/2026 Logistics Encyclopedia
Read More
Amazon Sellers Face Growth Challenges Brandbuilding Tips

Amazon Sellers Face Growth Challenges Brandbuilding Tips

This article addresses the growth bottlenecks and brand transformation challenges faced by Amazon sellers with hundreds of millions in revenue. It analyzes four core issues: product positioning, market capacity, brand fit, and ROI. The article provides solutions to common industry problems and offers practical marketing advice, including embracing short videos, optimizing average order value, and cultivating niche communities. The aim is to help sellers successfully build their brands and achieve sustainable business growth.

01/27/2026 Logistics Industry Insights
Read More