Amazons Brandbuilding Challenges for Sellers Revealed

Amazons Brandbuilding Challenges for Sellers Revealed

The number of Amazon Brand Registry enrollments is surging, yet consumers struggle to remember numerous 'brands.' The article argues that Amazon functions more as a sales platform than a brand incubator. To build a genuine brand on Amazon, sellers need to transcend platform limitations. Strategies include differentiated products, content marketing, community building, off-Amazon traffic generation, and data analysis. These approaches are crucial for establishing a lasting brand identity within the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
Read More
Amazon Tightens Seller Review Rules Amid Policy Updates

Amazon Tightens Seller Review Rules Amid Policy Updates

Amazon's review mechanism has recently undergone significant adjustments, with weighting rules favoring recent, detailed reviews from buyers with long account histories. This has a profound impact on seller operational strategies. Sellers need to prioritize product quality and customer service, adapt to platform rules, and adjust their operational strategies to meet the new challenges. Understanding and responding to these changes is crucial for maintaining a positive presence and effective sales performance on Amazon.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Face Paid Storage Expansion Amid Capacity Limits

Amazon Sellers Face Paid Storage Expansion Amid Capacity Limits

Amazon's potential introduction of a 'paid storage expansion' model for FBA (Fulfillment by Amazon) is drawing significant attention from sellers. This article delves into the reasons behind Amazon's frequent storage restrictions, explores the potential impact of the 'paid expansion' model, and provides strategies for sellers to navigate these challenges. The aim is to assist sellers in achieving sustainable growth amidst the evolving landscape of Amazon's FBA program and the complexities of cross-border e-commerce.

01/04/2026 Logistics
Read More
Amazon Sellers Face Fraudulent Copyright Claims in Gift Category

Amazon Sellers Face Fraudulent Copyright Claims in Gift Category

Amazon's gift category has recently experienced a large-scale malicious copyright complaint attack, causing many listings to be suppressed. This article analyzes the causes and impact of these malicious complaints and provides sellers with coping strategies, including self-examination, active communication, preparing appeal materials, and seeking professional help. It also calls on Amazon to improve its complaint mechanism, create a fair competitive market environment, and protect the rights and interests of sellers.

01/04/2026 Logistics Industry Insights
Read More
Ecommerce Giants Adjust Tactics As Global Markets Shift

Ecommerce Giants Adjust Tactics As Global Markets Shift

This article summarizes recent key developments in the e-commerce sector, including the anticipated surge in Amazon Prime Early Access Sale, eBay's advertising feature optimization, Shopee's expansion into the Halal market, the growth of China's cross-border trade, innovative services from logistics companies, the impact of macroeconomics, and the performance of cross-border sellers. The article aims to provide readers with a comprehensive and in-depth industry overview to help them seize market opportunities.

01/06/2026 Logistics Industry Insights
Read More
Amazon Warns Sellers of Dormant Account Suspensions Urges Action

Amazon Warns Sellers of Dormant Account Suspensions Urges Action

Recently, many Amazon sellers have experienced widespread account suspensions, potentially due to prolonged inactivity leading to accounts being flagged as 'dormant.' This article delves into the reasons behind these suspensions and provides practical advice on how to avoid account dormancy, helping sellers mitigate risks and ensure store security. It also highlights the potential impact of Amazon's leadership changes, urging sellers to adjust their operational strategies accordingly to maintain account health and avoid future penalties.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Optimize Ad Spend with ACOS TACOS Strategies

Amazon Sellers Optimize Ad Spend with ACOS TACOS Strategies

This article delves into the core Amazon Advertising metrics, ACOS and TACOS, debunking the misconception that “lower ACOS is always better.” It emphasizes the importance of comprehensive evaluation based on advertising goals. The article elucidates TACOS' significance for overall product profitability and proposes practical strategies for balancing ACOS and TACOS. This helps sellers maximize advertising effectiveness and achieve sustainable store growth by considering the holistic impact of advertising spend on organic sales.

01/04/2026 Logistics Industry Insights
Read More
Amazon Lege Tiktok Drive Ecommerce Shifts in 2024

Amazon Lege Tiktok Drive Ecommerce Shifts in 2024

This article summarizes the latest cross-border e-commerce news, focusing on Amazon marketing tool upgrades, TikTok user growth, Loctek Ergonomics' overseas warehouse construction, and the impact of the UK Prime Minister's resignation on exchange rates. It also shares updates from platforms like eBay and Walmart, along with health tips for osteoporosis prevention. This information aims to help cross-border sellers seize market opportunities and stay informed about key industry trends and potential challenges.

01/04/2026 Logistics
Read More
Amazon Ends Top Reviewer Badge Impacting Sellers

Amazon Ends Top Reviewer Badge Impacting Sellers

Amazon's removal of the "TOP Review" badge has sparked heated discussions among sellers. While the impact on review weighting remains unclear, the security and stability of reviews are still highly valued. This move may aim to purify the review environment. Sellers should focus more on product quality and user experience, while adapting to platform policy changes. Maintaining genuine customer relationships and proactively addressing feedback will be crucial for long-term success on Amazon.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sellers Grapple with High Return Rates

Amazon Sellers Grapple with High Return Rates

The 'High Return Rate' tag on Amazon has drawn sellers' attention. This article delves into the criteria for determining this tag and analyzes its potential impact on sales. It provides six self-rescue strategies for sellers, including improving product quality, optimizing listings, upgrading packaging, strengthening after-sales service, being aware of malicious competition, and utilizing overseas warehouses. These strategies aim to help sellers effectively reduce return rates, enhance user experience, and achieve sustainable development.

12/30/2025 Logistics Industry Insights
Read More