Amazon Seller Guide Tips for Beginners to Avoid Pitfalls

Amazon Seller Guide Tips for Beginners to Avoid Pitfalls

This article provides a comprehensive operational learning guide for new Amazon sellers, covering key aspects such as Listing optimization, advertising, FBA fulfillment, product selection strategies, and off-Amazon promotion. It emphasizes the importance of foundational knowledge and advocates for a learning approach based on broad study, critical thinking, and hands-on practice. The guide aims to help sellers avoid common pitfalls and achieve successful store operation on Amazon by providing a solid starting point and actionable advice.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon sellers can proactively monitor and respond to feedback in "Voice of the Customer" to identify issues in products and operations and take corrective actions, reducing the risk of performance deterioration. Emphasize documenting improvement measures through "Take Action" to demonstrate a proactive approach to problem-solving to Amazon, which helps maintain good seller performance. By actively addressing customer concerns and showcasing improvements, sellers can safeguard their account health and improve overall customer satisfaction on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazon introduced the "Account Health Assurance Program," promising high Account Health Rating sellers who cooperate in resolving issues will be exempt from account suspension. However, strict conditions and the final interpretation rights held by Amazon make small and medium-sized sellers hesitant about this program. Compliance operation and improving their own strength are the fundamental guarantees for sellers' long-term development on Amazon. The program's benefits are limited, and sellers should focus on building sustainable businesses.

12/30/2025 Logistics Industry Insights
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Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

This article delves into the underlying logic of Amazon new product promotion, dismantling the notion that advertising is useless and revealing key strategies for boosting traffic and conversions. It emphasizes the importance of weight accumulation, advertising, product selection, copywriting, and visual presentation. The article highlights that understanding the platform's logic is crucial for successful Amazon operations. By focusing on these core elements, sellers can effectively launch new products and drive sustainable growth on the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Middle East Tensions Escalate: Freight Market Volatile

Middle East Tensions Escalate: Freight Market Volatile

Tensions in the Middle East have sharply escalated due to the potential U.S. military strikes on Iran. The freight market has reacted swiftly, with significant increases in VLCC and LR2 freight rates, alongside soaring insurance costs. The international community urges for a peaceful resolution to the conflict to prevent the situation from spiraling out of control.

06/23/2025 Logistics
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Sea Freight Export Shipping Process Overview

Sea Freight Export Shipping Process Overview

This article provides a detailed analysis of the key steps in ocean freight export shipping, including reviewing letters of credit, preparing goods for inspection, booking cargo, arranging insurance, consolidating shipments, customs declaration, and loading. It offers practical operational guidelines to significantly enhance the efficiency of ocean freight exports, thereby laying a solid foundation for international trade.

07/22/2025 Logistics Encyclopedia
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Practical Guide to Handling Marine Cargo Damage

Practical Guide to Handling Marine Cargo Damage

This article discusses key approaches to handling marine cargo damage, focusing on carrier liability, insurance applicability, inspection procedures, and claim strategies. By clarifying responsibilities, promptly notifying insurers, conducting effective inspections, and selecting appropriate claim paths, issues of cargo damage can be effectively addressed. Furthermore, case studies demonstrate how rights can be protected and compensation achieved in practical handling.

07/21/2025 Logistics Encyclopedia
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FBA Sellers Face Risks Over Unlabeled Battery Shipments

FBA Sellers Face Risks Over Unlabeled Battery Shipments

Cargo shipped via ocean freight FBA without electrified labels faces serious consequences, including customs rejections, Amazon warehouse refusals, and transportation safety hazards. This article offers solutions such as halting shipments, processing in overseas warehouses, and communicating with Amazon, to help sellers mitigate these risks.

09/15/2025 Logistics Encyclopedia
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Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

This article explores the challenges faced by Amazon sellers today, including sluggish growth and difficulties in launching new products. Through case study analysis, it reveals the reasons behind the phenomenon of “boss burnout” and discusses employee coping strategies. It also highlights a significant change in the Amazon new product launch phase, reminding sellers to be more cautious when introducing new products. The importance of market insights and the ability to quickly create products are emphasized for success in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

This article tells the success story of Amazon seller Chloe, who reduced ACOS by 63% and increased order volume by 242% within two weeks by setting clear KPIs, optimizing keyword strategies, and utilizing the Yishutong advertising intelligent optimization tool. It emphasizes the importance of clear goals, data-driven decision-making, and effective tool utilization in Amazon advertising optimization, providing valuable experience for other sellers. This case study highlights practical strategies for improving advertising performance and achieving significant results on the Amazon platform.

01/04/2026 Logistics Industry Insights
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