IATA Expands Regional Training for Aviation Excellence

IATA Expands Regional Training for Aviation Excellence

The IATA Regional Training Partner (RTP) program aims to provide IATA-official aviation training courses globally through authorized independent institutions. Choosing an RTP offers benefits such as authoritative certification, professional instructors, and official teaching materials, helping individuals and organizations enhance their competitiveness. Becoming an RTP requires understanding regional needs, having industry connections, and possessing marketing capabilities. You can find RTPs through the IATA official website.

01/05/2026 Logistics Encyclopedia
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Global Air Travel Demand to Double by 2043 IATA Forecast

Global Air Travel Demand to Double by 2043 IATA Forecast

The 'IATA 20-Year Passenger Forecast' is a definitive data source for the aviation industry. It integrates historical data, forecasting models, and expert insights to help businesses understand future passenger trends. This report enables companies to optimize strategic planning, risk management, marketing efforts, and resource allocation. By leveraging this information, businesses can maintain a competitive edge and achieve sustainable growth in the dynamic aviation market.

12/30/2025 Logistics Industry Insights
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Tiktok Monetization Strategies CPA and CPS Explained

Tiktok Monetization Strategies CPA and CPS Explained

This article delves into CPA and CPS monetization models on TikTok, exploring their characteristics, suitable scenarios, and operational techniques. Virtual products are highlighted as more beginner-friendly compared to physical goods. The article emphasizes the crucial roles of traffic acquisition, precise targeting, content marketing, data analysis, and channel integration & optimization in CPA/CPS monetization. It aims to help content creators seize monetization opportunities on TikTok.

01/04/2026 Logistics Encyclopedia
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Ecommerce Sellers Focus on North America for Valentines Day Sales

Ecommerce Sellers Focus on North America for Valentines Day Sales

This article provides an in-depth analysis of American Valentine's Day spending habits, offering a comprehensive guide to the "love economy" for cross-border e-commerce sellers. It covers the American Valentine's Day consumption landscape, consumer behavior insights, marketing considerations, and strategies for creating popular products. The aim is to help sellers accurately target user preferences and stand out in a highly competitive market.

01/04/2026 Logistics Industry Insights
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Gmarket Auction Report Surge in Crossborder Ecommerce Sales

Gmarket Auction Report Surge in Crossborder Ecommerce Sales

Gmarket & Auction, leading Korean e-commerce platforms, offer significant opportunities for cross-border sellers during their Big Sale events. Many sellers have shared experiences of achieving over a thousand orders per day. However, sellers should conduct thorough market research, select appropriate products, and focus on localized operations and marketing. The support from Shinsegae Group's local team further empowers Chinese sellers to tap into the Korean market.

01/07/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Datadriven Strategies

Ebay Sellers Boost Sales with Datadriven Strategies

This article provides an in-depth analysis of eBay marketing strategies, emphasizing the importance of data-driven decision making. It offers a comprehensive guide to eBay operations, covering aspects from selecting potential viral products and optimizing customer service to precise ad targeting and continuous data analysis for improvement. The aim is to help sellers create best-selling products and enhance their store's competitiveness on the eBay platform.

01/04/2026 Logistics Encyclopedia
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Meta Reveals Four Key Factors for Viral Shortform Videos

Meta Reveals Four Key Factors for Viral Shortform Videos

Meta officially reveals its short video algorithm, highlighting four key elements: originality, appeal, loyalty, and interaction. Avoid PPT-style videos, artificial engagement, engagement bait, and clickbait. Mastering the algorithm can significantly boost video recommendations and help you succeed in short video marketing on Facebook and Instagram. Focus on creating compelling content that resonates with your target audience and encourages genuine interaction to maximize your reach and impact.

01/04/2026 Logistics Industry Insights
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Chinese Sellers Expand in French Ecommerce Via Cdiscount

Chinese Sellers Expand in French Ecommerce Via Cdiscount

Cdiscount, a leading French e-commerce platform, offers Chinese sellers an excellent opportunity to enter the French market with its massive user base, efficient logistics, and diverse marketing tools. This article provides an in-depth analysis of Cdiscount's advantages, the overview of the French e-commerce market, and the onboarding process. It aims to help Chinese sellers seize opportunities and tap into the French market.

01/04/2026 Logistics Industry Insights
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Rising Energy Prices Fuel LED Candle Trend in Homes

Rising Energy Prices Fuel LED Candle Trend in Homes

Driven by the energy crisis, LED candle lights have become a viral sensation on TikTok, emerging as a new favorite for creating ambiance and saving money at home. An 8-second video triggered millions of views, and the #candlewarmer hashtag garnered over ten million views. Cross-border e-commerce sellers should seize this opportunity to develop and promote related products, leveraging social media for targeted marketing.

12/31/2025 Logistics Industry Insights
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Douyin Shops Unveil Four Key Strategies to Drive Sales Growth

Douyin Shops Unveil Four Key Strategies to Drive Sales Growth

This article delves into the traffic challenges faced by TikTok Shops, proposing four key strategies to help merchants overcome these difficulties and achieve consistent sales. These strategies include improving shop ranking, ensuring product inclusion in the recommendation pool, increasing conversion rates, and leveraging influencer marketing. By implementing these tactics, businesses can escape the traffic bottleneck and achieve stable order fulfillment within the TikTok Shop ecosystem.

12/29/2025 Logistics Industry Insights
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