Amazon Sellers Adopt New Strategies to Boost Ad Traffic

Amazon Sellers Adopt New Strategies to Boost Ad Traffic

This article delves into the common issue of excessive product page exposure in Amazon advertising campaigns. It analyzes the underlying causes and provides a range of practical optimization strategies, including increasing bids, improving keyword weighting, and optimizing listings. The aim is to help sellers precisely direct advertising traffic to the search results page, thereby enhancing advertising effectiveness and ROI by minimizing wasted clicks on the product page itself and maximizing visibility where customers are actively searching.

12/30/2025 Customs Knowledge
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Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Face New Copyright Claims How to Respond

Amazon Sellers Face New Copyright Claims How to Respond

A new type of infringement complaint has emerged on Amazon, originating from marketplaces where sellers haven't launched, leading to listing removals and difficult appeals. It is recommended that sellers register their trademarks (R Trademark) and join the Transparency Program. This approach helps fundamentally address infringement issues and protect brand rights by providing proactive brand protection measures and verification against counterfeit products.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Cut Fulfillment Costs

Amazon Sellers Adopt New Strategies to Cut Fulfillment Costs

This paper delves into the impact of Amazon's inventory placement on seller costs and explores potential strategies to avoid it, including modifying shipping addresses, adjusting product dimensions, and merging shipments with older versions. It also provides a guide to navigating Amazon warehouses and emphasizes the importance of data-driven warehouse selection strategies. The aim is to help sellers reduce costs and improve efficiency by understanding and mitigating the challenges associated with Amazon's inventory placement program.

01/16/2026 Logistics
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Amazon Sellers Prep for Profitable Lunar New Year Sales

Amazon Sellers Prep for Profitable Lunar New Year Sales

As the Chinese New Year approaches, Amazon sellers need to prepare in advance by managing inventory, setting up self-fulfillment, checking promotions, and optimizing on-site advertising. This ensures smooth store operation during the holiday, preventing sales decline and performance damage. A detailed self-inspection checklist helps you enjoy the holiday with peace of mind and boost sales!

01/16/2026 Logistics Industry Insights
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Amazon Sellers Adopt New FBA Strategies for Ecommerce Growth

Amazon Sellers Adopt New FBA Strategies for Ecommerce Growth

FBA warehousing logistics is crucial for cross-border e-commerce. This article delves into the core value of FBA, including enhancing user experience, reducing operating costs, and building brand trust. It proposes optimization strategies such as precise inventory management, efficient sorting and packaging, and real-time logistics tracking. The importance of selecting the right FBA service provider is also emphasized, aiming to help businesses improve the efficiency of their cross-border e-commerce operations. By implementing these strategies, businesses can streamline their processes and gain a competitive edge.

01/16/2026 Warehousing
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Amazon Updates Star Ratings Sellers Adjust to New Rules

Amazon Updates Star Ratings Sellers Adjust to New Rules

Amazon's new policy focusing solely on star ratings is coming into effect, posing challenges for sellers including difficulty in appealing and increased malicious competition. This article analyzes the impact of the new policy on sellers and proposes strategies such as improving customer service, monitoring rating data, and analyzing competitor information. Furthermore, it recommends using tools like ECPP ERP to help sellers maintain competitiveness and stabilize sales under the new regulations.

01/21/2026 Logistics Industry Insights
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Amazon Updates Algorithm Sellers Adjust to New Marketplace Rules

Amazon Updates Algorithm Sellers Adjust to New Marketplace Rules

Significant changes in Amazon's platform rules present sellers with traffic challenges. The platform has adjusted the front-end page, de-emphasizing the number of reviews and strengthening star ratings, while also encouraging new products. Sellers need to optimize their listings, improve product quality, and embrace refined operations to break through in this new competitive landscape. Success hinges on adapting to the altered algorithm and focusing on providing a superior customer experience and high-quality products to achieve favorable star ratings.

01/27/2026 Logistics Industry Insights
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New Amazon Sellers Guide Highlights FBA Pitfalls to Avoid

New Amazon Sellers Guide Highlights FBA Pitfalls to Avoid

This article provides an in-depth analysis of the entire Amazon FBA fulfillment process. It offers a detailed guide to avoiding common pitfalls in various stages, including inventory preparation, packaging, shipment creation, delivery, and after-sales service. The aim is to help sellers circumvent frequent issues, improve warehouse receiving efficiency, reduce operational risks, and maximize the benefits of FBA fulfillment. This guide helps optimize the entire FBA process from start to finish, ensuring a smoother and more profitable experience for sellers.

01/30/2026 Logistics Encyclopedia
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Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon has launched two new ad placements, "Picks from Amazon Influencers" and "Explore & Learn," signaling a significant upgrade in content marketing and influencer marketing on the platform. Sellers should optimize their listings, join the Amazon Influencer Program, prepare high-quality creative assets, and closely monitor Amazon announcements to seize the opportunity to acquire high traffic at a lower cost. These new features offer sellers a chance to leverage influencer endorsements and educational content to drive sales and increase brand visibility within the Amazon ecosystem.

02/03/2026 Logistics Industry Insights
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