Gree Electric Boosts Ecommerce with Live Streaming Investment

Gree Electric Boosts Ecommerce with Live Streaming Investment

Gree Electric Appliances is accelerating its strategic layout in live streaming e-commerce by establishing Zhuhai Gree Digital Technology Co., Ltd., aiming to address its online shortcomings. Leveraging a matrix-style Douyin (TikTok China) account operation and the personal IP effect of Dong Mingzhu, Gree has achieved initial success in this field. This move represents a significant step in the transformation of Gree's sales system and reflects the exploration and experimentation of traditional manufacturing in digital transformation. It signifies Gree's commitment to adapting to the evolving consumer landscape and embracing new sales channels.

01/06/2026 Logistics Industry Insights
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200 Youtube Influencers Boost Ecommerce Sales

200 Youtube Influencers Boost Ecommerce Sales

Cross-border e-commerce companies face traffic challenges when launching self-developed products. This paper proposes leveraging YouTube influencer marketing strategies, including multi-point bursts and content diversification, to build awareness before product sales and influence potential customer choices. Through case study analysis, it details influencer selection, content strategy, execution tactics, and performance evaluation. The paper emphasizes the importance of pre-launch preparation to avoid a “naked launch” and improve conversion rates, ultimately achieving sales goals. It highlights how strategic influencer collaborations on YouTube can effectively address the traffic bottleneck for new products.

01/05/2026 Logistics Industry Insights
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Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Facing new challenges in the global apparel market, Chinese apparel companies are actively transforming, from boss-led live streaming to overseas brand expansion, reflecting the industry's determination to change. This article analyzes the characteristics of the global apparel market and proposes solutions such as brand building, accurate product selection, and creating consumer scenarios. Using Shein as an example, it explores how Chinese apparel companies can seize opportunities in the global market and achieve sustainable development. The focus is on strategies for Chinese brands to succeed in a competitive international landscape.

01/05/2026 Logistics Industry Insights
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Wanmeng Cloud Warehouse Boosts Crossborder Ecommerce Logistics

Wanmeng Cloud Warehouse Boosts Crossborder Ecommerce Logistics

Wanmeng Cloud Warehouse empowers cross-border e-commerce with a "cloud warehouse + full-link logistics" model, providing one-stop services including smart warehousing, international dedicated lines, and overseas warehouses. By leveraging a smart cloud warehouse system, full-link logistics services, and data-driven decision-making, it enhances efficiency and reduces costs. Its services have performed well in markets such as Europe, the United States, and Southeast Asia, but global network coverage still needs to be expanded. Facing the challenges of cross-border e-commerce logistics, Wanmeng Cloud Warehouse offers a new solution.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Hit by Holiday Sales Decline

Crossborder Ecommerce Hit by Holiday Sales Decline

Cross-border e-commerce Christmas orders generally declined this year due to factors like logistics disruptions, decreased consumer confidence, and intense market competition. A deeper issue lies in some business owners' outdated understanding and failure to adapt their business strategies promptly. Sellers should actively innovate products, build brands, refine operations, and expand channels. Business owners need to enhance their awareness and embrace change to break through in the fierce market competition. Adapting to new trends and being proactive is crucial for success in the current e-commerce landscape.

01/05/2026 Logistics Industry Insights
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WCO Boosts Global Trade with Enhanced Facilitation Measures

WCO Boosts Global Trade with Enhanced Facilitation Measures

The 8th meeting of the World Customs Organization (WCO) Working Group on Trade Facilitation Agreement (TFA) was held in Brussels, focusing on the implementation of the TFA and international cooperation. The meeting highlighted the WCO's crucial role in TFA implementation, discussed topics such as the establishment of National Trade Facilitation Committees and Coordinated Border Management, and promoted the TFA Implementation Guide. The meeting also elected the new chair and vice-chair, and looked forward to future work. The emphasis was on practical steps and collaborative efforts to streamline trade processes globally.

01/05/2026 Customs Knowledge
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Russia Shifts to Ruble Settlements As Markets Adapt

Russia Shifts to Ruble Settlements As Markets Adapt

The Russian economy is undergoing a profound transformation, with the rise of RMB settlement and reshaping of the consumer electronics market. Parallel import policies continue, retail trade fluctuates, and trade channels shift. Western companies are withdrawing, exacerbating logistical challenges. Russia is actively responding to these challenges by deepening cooperation with Eastern countries, promoting economic diversification, and pursuing modernization. This involves adapting to new market dynamics and building resilience in the face of external pressures. The focus is on fostering sustainable growth and strengthening its position in the global economy.

01/06/2026 Logistics
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Ebay Sellers Boost Sales by Overcoming Platform Limits

Ebay Sellers Boost Sales by Overcoming Platform Limits

This article provides an in-depth analysis of eBay's sales limit rules, including new seller restrictions, listing limits, and account restrictions. It offers practical methods to remove these limits, such as setting up automatic refunds, avoiding duplicate listings, improving service quality, and requesting increased limits. Furthermore, it explores the criteria for defining a top eBay seller, emphasizing the importance of compliant operations and high-quality customer service. Understanding and addressing these aspects are crucial for sellers aiming to grow their business on eBay and avoid potential account suspensions.

01/06/2026 Logistics Encyclopedia
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Tiktok Tests Photo Mode for Global Marketing Expansion

Tiktok Tests Photo Mode for Global Marketing Expansion

TikTok has launched an image-text mode, allowing users to upload images with background music slideshows, drawing on Douyin's successful experience. This aims to expand content formats and attract e-commerce sellers. The new mode offers advantages such as high information density and efficient reading. However, its acceptance in overseas markets remains to be seen. Simultaneously, TikTok has upgraded its editing tools and increased description length, providing e-commerce sellers with more marketing opportunities. This move could significantly impact how brands engage with audiences and drive sales on the platform.

01/06/2026 Logistics Industry Insights
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USPS Raises Holiday Shipping Rates Affecting Ecommerce

USPS Raises Holiday Shipping Rates Affecting Ecommerce

The United States Postal Service (USPS) plans to temporarily increase prices for certain parcel services during the 2025 holiday season. This action is intended to address rising operating costs and market competition. E-commerce businesses should consider diversifying logistics channels and optimizing inventory management to mitigate costs. Consumers may face higher shopping expenses. Experts suggest this move could trigger a new round of price adjustments in the logistics market. The impact on overall shipping volume remains to be seen, but businesses need to prepare for potential cost increases.

01/08/2026 Logistics
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