Beginners Guide to Amazon Brand Registry Enrollment

Beginners Guide to Amazon Brand Registry Enrollment

This article provides a detailed guide to the Amazon Brand Registry process, covering pre-registration preparations, step-by-step instructions, and important considerations. New sellers can easily understand the Brand Registry process and successfully complete it, enabling them to better protect their brand on Amazon. The guide includes information on trademark requirements, application procedures, and troubleshooting common issues. By following the steps outlined in this article, sellers can navigate the complexities of Brand Registry and unlock its benefits, such as enhanced brand control and access to advanced marketing tools.

01/16/2026 Logistics Encyclopedia
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Amazon Sellers Luxury Car Reveals Ecommerce Success

Amazon Sellers Luxury Car Reveals Ecommerce Success

This article reveals the 'unconventional' operational strategy of a seller who achieved success on Amazon by selling data cables. He prioritized off-Amazon promotion over on-Amazon optimization, achieving listing ranking improvement and sales growth through precise off-Amazon channels and an aggressive pricing strategy. This case highlights the importance of thinking beyond Amazon's internal ecosystem and building a closed-loop traffic system encompassing both on and off-Amazon sources. It provides Amazon sellers with a fresh perspective on operational approaches, emphasizing external traffic generation and strategic pricing for rapid growth.

01/04/2026 Logistics Industry Insights
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Temu Eases Seller Policies for Spring Festival Break

Temu Eases Seller Policies for Spring Festival Break

Temu adjusted its high-price traffic limiting policy during the Spring Festival, suspending new similar product price comparisons to stabilize traffic and ensure exposure for high-quality goods. Sellers have mixed interpretations of this policy. Optimists are actively stocking up, while cautious sellers believe the impact is limited. Pessimists worry about other traffic limiting measures. Sellers are advised to check their product quality scores, plan inventory in advance, and pay attention to the post-holiday competitive landscape to develop response strategies. This adjustment aims to optimize the platform's performance during the peak season.

02/12/2026 Logistics Industry Insights
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China Eases Crossborder Ecommerce Tax Rules in Shenzhen

China Eases Crossborder Ecommerce Tax Rules in Shenzhen

Shenzhen Municipal Commerce Bureau has optimized and upgraded the registration module for cross-border e-commerce's "tax exemption without invoices" policy, officially launched on February 1st. The new module realizes a fully electronic process, simplifies operations, and clarifies timelines. Companies need to apply through the official platform. The policy applies to the 9610 export model, and detailed application procedures have been published. This move aims to standardize industry development and reduce compliance costs for enterprises. However, the issue of corporate income tax cost confirmation and deduction needs further optimization.

02/12/2026 Customs Knowledge
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Amazon Tightens FBA Seller Performance Standards

Amazon Tightens FBA Seller Performance Standards

Amazon's FBA warehousing policy is undergoing minor adjustments, requiring sellers to pay attention to the consistency of appointment dates and stricter performance evaluations for shipments. This article delves into the impact of these policy changes and provides corresponding strategies, including strengthening communication with logistics providers and optimizing inventory management. It aims to help sellers adapt to the new regulations, prevent risks associated with unreliable freight forwarders, and ensure the steady development of their businesses. The key is proactive adaptation and careful planning to navigate the evolving FBA landscape.

12/31/2025 Logistics
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Amazon Revamps FBA Fees Sellers Adjust to Itemlevel Charges

Amazon Revamps FBA Fees Sellers Adjust to Itemlevel Charges

New Amazon FBA regulations will take effect on February 15, 2026. The removal and disposal fee billing method will change from "order-based summary deduction" to "item-by-item deduction." The new regulations aim to improve fee transparency. Sellers need to embrace refined inventory management, upgrade financial management systems, and strengthen cost control awareness to succeed in the future. This requires a more granular understanding of FBA fees and proactive adjustments to operational strategies for optimal profitability under the new rules.

02/12/2026 Logistics
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Amazon Tightens Toy Seller Rules in US and Europe

Amazon Tightens Toy Seller Rules in US and Europe

Amazon's new DV regulation for the toy category requires sellers to submit test reports reviewed by designated TIC organizations. The new rules tighten report validity, add chemical testing items, and introduce review fees, leading to increased costs and longer product launch cycles for sellers. It is recommended that sellers choose qualified institutions and verify product reports as soon as possible to meet compliance challenges. This new regulation impacts the toy industry on Amazon significantly, forcing adjustments to testing and certification processes.

02/02/2026 Customs Knowledge
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Amazon Unveils Pricing Ad and Review Tactics for Product Success

Amazon Unveils Pricing Ad and Review Tactics for Product Success

This article delves into four key factors for successful Amazon new product launches: product differentiation, pricing strategy, advertising tactics, and new product reviews. Addressing the challenge of acquiring reviews for small and medium-sized sellers, it proposes leveraging the European or Canadian Vine program to accelerate review accumulation and then synchronizing them to the US marketplace. The article emphasizes that product quality is fundamental and that combining it with precise strategies can significantly increase the success rate of new product promotions.

12/29/2025 Logistics Encyclopedia
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Temu Sellers Adapt As Free Shipping Ends

Temu Sellers Adapt As Free Shipping Ends

Temu's platform policy adjustments may end the free shipping bonus, creating new cost pressures for merchants. This article delves into Temu's VMI and JIT operation models, analyzing the impact of the new regulations on sellers. It also provides coping strategies for different types of sellers, helping them achieve sustainable development on the Temu platform. The new rules will likely require sellers to optimize their supply chains and pricing strategies to remain competitive. Understanding these changes is crucial for success on Temu.

01/04/2026 Logistics Industry Insights
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