Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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New Aiome Airport Opens As Papua New Guineas Pacific Hub

New Aiome Airport Opens As Papua New Guineas Pacific Hub

Aiome Airport, located in Papua New Guinea, serves as an ideal starting point for exploring the local culture and nature due to its unique geographical location and basic flight services. Although METAR data is not available, travelers can obtain the latest aviation information through NOTAM, making it an important gateway to the South Pacific.

08/08/2025 Airport Codes
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UPS Q2 Revenue Drops As Amazon Demand Slows

UPS Q2 Revenue Drops As Amazon Demand Slows

UPS's second-quarter earnings report revealed a revenue drop to $21.2 billion, a 2.7% year-over-year decline, with a basic earnings per share of $1.55, falling short of expectations. Operating profit also decreased by 6.3%. Pressure on performance has been attributed to market conditions and a decrease in Amazon orders, prompting UPS to seek new growth opportunities to address these challenges.

08/06/2025 Logistics Industry Insights
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Amazon Sellers Face Stricter Compliance Checks Ahead of Peak Season

Amazon Sellers Face Stricter Compliance Checks Ahead of Peak Season

Amazon has upgraded its Account Health Rating feature, emphasizing the importance of compliant operations in the digital age. This article provides an in-depth analysis of the new regulations and offers a self-assessment checklist to help sellers navigate the challenges. Shinan Cross-border Logistics, as a compliance partner, provides safe and efficient logistics services to help you thrive during peak season.

12/31/2025 Logistics Industry Insights
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Amazon Enhances SEND Air Freight for Quicker FBA Restocking

Amazon Enhances SEND Air Freight for Quicker FBA Restocking

Amazon SEND Air Freight service has been upgraded, adding "Express" and "Economy" options, providing sellers with more flexible and efficient FBA first-leg warehousing choices. This service is especially suitable for new sellers, those needing urgent replenishment, those testing new products, sellers of small and medium-sized items, and those expanding into international markets. When choosing, pay attention to customs duties and taxes, multi-point distribution configuration, and inbound defect rate assessment. Comprehensively consider and select the logistics solution that best suits your business needs.

12/30/2025 Logistics
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Amazons Ranking Algorithm Key Strategies to Increase Sales

Amazons Ranking Algorithm Key Strategies to Increase Sales

This article delves into the real impact of off-Amazon promotion on Amazon's ranking weight, emphasizing that ranking is a collection of traffic sources. While off-Amazon promotion has a limited effect on SEO ranking, it influences recommendation traffic through user tags, improves conversion rates, and consequently affects search traffic. Furthermore, it proposes data-driven strategies for creating best-selling products and integrated on-and-off-Amazon traffic growth tactics. The aim is to help sellers gain a deeper understanding of Amazon operations and achieve sustainable store growth.

12/30/2025 Logistics Encyclopedia
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China-Russia Highway Corridor Boosts Cross-Border Trade Efficiency

China-Russia Highway Corridor Boosts Cross-Border Trade Efficiency

A hardware company in Wenzhou successfully transported goods to Moscow via the Rusyun platform, enhancing logistics efficiency and experience. The platform provides one-stop services, significantly reducing costs. Meanwhile, the launch of Harbin Longyun International Land Port marks the opening of the Harbin-Russian highway corridor, attracting numerous businesses and promoting the development of foreign trade services. Statistics show that cargo shipment volume has significantly increased since the center's launch, highlighting the potential of regional logistics advantages.

07/29/2025 Logistics
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Royal Mail Expands Parcel Lockers to Enhance Delivery Services

Royal Mail Expands Parcel Lockers to Enhance Delivery Services

Royal Mail is partnering with Quadient and NewRiver to launch a parcel locker network in shopping centers and retail parks across the UK. This initiative provides convenient parcel drop-off and label printing services for customers. The new network aims to enhance the overall shopping experience and create additional sales opportunities for retailers by driving foot traffic and offering a seamless delivery solution. The lockers provide a secure and accessible alternative for parcel collection and returns, catering to the growing demand for flexible delivery options.

11/03/2025 Logistics
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The New Chapter of China-europe Railway Express: The International Freight Reform of Zhengzhou Railway

The New Chapter of China-europe Railway Express: The International Freight Reform of Zhengzhou Railway

The Zhengzhou railroad's Zhengou freight train has recently been renamed the China-Europe freight train, marking a significant reform in China's international freight sector by integrating resources and enhancing brand image. The new brand launch is expected to increase the frequency and efficiency of train operations, with a goal of achieving three outbound services per week. The China-Europe freight train will cover a broader economic area, promote regional industrial clustering, and strengthen connections with international markets, contributing to the Belt and Road Initiative.

07/21/2025 Logistics
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New Shenyangmiami Air Cargo Route Expands Northeast Asia Ecommerce

New Shenyangmiami Air Cargo Route Expands Northeast Asia Ecommerce

The launch of the Shenyang-Miami all-cargo air route for cross-border e-commerce marks a new opportunity for Northeast Asia's trade with the Americas. This route optimizes logistics efficiency and reduces transportation costs, providing strong support for companies in the Liaoning and Shenyang area to expand into North and Latin American markets. In the future, the route is expected to be further expanded and integrated with multimodal transport to promote smart logistics upgrades, helping Shenyang become an air cargo hub in Northeast Asia.

12/30/2025 Logistics
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