Amazon Launches Free Search Analytics for Sellers

Amazon Launches Free Search Analytics for Sellers

Amazon Search Analytics is a free SEO tool that helps pinpoint purchase keywords, reveal product exposure keywords, and measure overall organic sales. By accessing the Search Performance report, sellers can understand the exact search terms driving product impressions, clicks, and conversion rates. This allows for optimized keyword strategies, boosting product visibility and conversion. This article provides an in-depth analysis of the tool's features and usage, helping you unlock Amazon growth secrets.

01/05/2026 Logistics Industry Insights
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Amazon Adjusts Review Display Algorithm for Sellers

Amazon Adjusts Review Display Algorithm for Sellers

Amazon has adjusted its review weighting again, impacting buyer browsing experience and product conversion rates. The review display logic differs between mobile (logged-in vs. logged-out) and PC (logged-in vs. logged-out) states. Sellers need to pay attention to these rule changes, improve product quality, encourage buyers to leave reviews, and understand the appeal process. Monitoring these changes is crucial for maintaining product visibility and positive customer perception on Amazon.

12/29/2025 Logistics Industry Insights
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5step System for Amazon Ecommerce Success

5step System for Amazon Ecommerce Success

This article delves into the five core steps of Amazon product selection: defining needs, identifying the market, conducting market research, differentiating products, and leveraging platform tools. It aims to help sellers build an efficient product selection system by providing a systematic process to minimize risks and enhance profitability. Ultimately, the goal is to empower sellers to succeed in the highly competitive Amazon marketplace by making informed product choices and optimizing their operations for maximum impact.

12/29/2025 Logistics Encyclopedia
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Temus Black Friday Surge Challenges Amazon Sellers

Temus Black Friday Surge Challenges Amazon Sellers

This article analyzes the impact of Temu's 'Black Friday' promotion on Amazon sellers, delving into product structure, price advantages, and customer perception. The conclusion suggests that Temu's impact is limited, and Amazon sellers should respond to the competition through differentiated product selection, supply chain optimization, and product innovation. Furthermore, it emphasizes the importance of utilizing data analytics tools for market research to stay ahead of the curve and cater to evolving consumer demands.

01/16/2026 Logistics Industry Insights
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Amazon Extends send to Amazon FBA Transition Amid Seller Feedback

Amazon Extends send to Amazon FBA Transition Amid Seller Feedback

Amazon extends the transition period for the new FBA process until October, with the old process available until October 16th. Shipping plans can be edited until November 29th. This extension aims to address seller concerns and provide more time to adapt to the changes. Amazon is responding to feedback and allowing sellers a longer runway to implement the new 'Send to Amazon' workflow.

12/31/2025 Logistics
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Amazons A9 Algorithm Key SEO Strategies for Sellers

Amazons A9 Algorithm Key SEO Strategies for Sellers

This article provides an in-depth analysis of the Amazon A9 algorithm, detailing its mechanics and influencing factors. It offers ten practical strategies covering keyword research, title optimization, image selection, product descriptions, and inventory management. The goal is to help sellers improve their product ranking in Amazon search results, enhance product discoverability and desirability, and ultimately drive sales growth. This comprehensive guide aims to equip sellers with the knowledge and tools necessary to navigate the complexities of Amazon's search engine and achieve optimal product visibility.

12/29/2025 Logistics Encyclopedia
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Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon's new removal policy for meltable products, affecting 450,000 ASINs, has drawn significant attention from sellers. The policy aims to improve customer experience but has sparked debate regarding double standards and justification. Sellers should adjust product selection strategies, optimize inventory management, strengthen risk management, and actively communicate with Amazon to address the challenges posed by these policy changes. Adapting to these new regulations is crucial for maintaining business continuity and minimizing potential losses.

12/31/2025 Logistics Industry Insights
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Amazon Enhances BSR Tool for Sellers

Amazon Enhances BSR Tool for Sellers

The Oulu plugin has been updated to version V1.5.8, designed to help Amazon sellers analyze BSR ranking data more efficiently and quickly identify potential bestsellers. New features include one-click access to top-ranked products, new products, newly listed products, and products with rising rankings. It also provides advanced filtering and historical data download capabilities, helping sellers deeply analyze competitor operation strategies, grasp market trends, and improve product selection and operational efficiency.

12/30/2025 Logistics Industry Insights
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Amazon Tightens Antitheft Rules for Sellers

Amazon Tightens Antitheft Rules for Sellers

Amazon's new policy, effective June 30th, aims to combat the sale of stolen goods. Sellers must provide complete supply chain information and proof of legal origin. Those found selling stolen goods will face severe penalties, including product removal and account suspension. Sellers should immediately conduct self-checks on product compliance, prepare sufficient supporting documentation, and ensure a smooth Prime Day promotion. This policy emphasizes transparency and accountability within the Amazon marketplace to deter illegal activities and protect consumers.

06/26/2025 Logistics Industry Insights
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Amazon Prioritizes Star Ratings Altering Seller Tactics

Amazon Prioritizes Star Ratings Altering Seller Tactics

Amazon's review system is undergoing a significant change, with increased weighting for star ratings and potentially reduced weighting for the number of reviews. This benefits new products but poses challenges for established ones. Sellers need to improve product quality and service to adapt to the policy change. Recent technical glitches on Amazon, causing some product reviews to be invisible, have further complicated seller operations. Sellers need to closely monitor these changes and adjust their strategies accordingly.

01/04/2026 Logistics Industry Insights
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