Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Grapple With Refund Surges and Stricter Compliance

Amazon Sellers Grapple With Refund Surges and Stricter Compliance

This article delves into two major challenges currently facing Amazon sellers: the risk of abnormal refunds and compliance requirements under the European General Product Safety Regulation (GPSR). For abnormal refunds, it suggests strategies such as regular self-inspection and timely claims. Regarding GPSR compliance, it provides a detailed interpretation of key compliance points and offers practical advice. The aim is to help sellers mitigate risks and ensure the stable operation of their stores.

01/04/2026 Logistics Industry Insights
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Judge Overturns 80 Million Penalty in Walmart Truck Driver Lawsuit

Judge Overturns 80 Million Penalty in Walmart Truck Driver Lawsuit

A federal judge dismissed an $80 million penalty against Walmart in a minimum wage lawsuit involving truck drivers. The case highlights the ongoing debate surrounding driver classification in the logistics industry, with companies like Amazon and Swift facing similar challenges. The independent contractor model presents both advantages and disadvantages. The industry needs reform, including clear driver classification standards, improved income, better benefits, stronger regulation, and technological innovation, to achieve a fairer balance.

01/29/2026 Logistics Industry Insights
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Amazon Sellers Advised to Use FBM Vacation Mode for Chinese New Year

Amazon Sellers Advised to Use FBM Vacation Mode for Chinese New Year

This article provides a detailed Chinese New Year holiday guide for Amazon FBM sellers. It focuses on how to properly activate the "Vacation Mode" to ensure sellers can rest peacefully during the holiday and avoid order issues. It also shares important considerations after activating "Vacation Mode" and other supplementary methods to help sellers better manage their stores and enjoy a relaxing and happy Chinese New Year. The guide aims to minimize disruptions and maintain a positive customer experience while the seller is on vacation.

01/04/2026 Logistics Encyclopedia
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Amazon Adjusts Policies to Help Independent Sellers Grow

Amazon Adjusts Policies to Help Independent Sellers Grow

Amazon now allows internal traffic redirection to independent websites, presenting new opportunities for sellers. Leverage 'Buy with Prime' to boost conversion rates and utilize Amazon Ads for traffic. Sellers should optimize user experience and strategically utilize Amazon resources. New Prime Exclusive Discount rules require accurate reference price submissions. This move aims to create an open platform, capture traffic entry points, and solidify Amazon's logistics advantages. The future suggests a win-win scenario for both independent websites and Amazon, fostering a more integrated e-commerce ecosystem.

01/06/2026 Logistics Industry Insights
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Maritime Industry Faces Emission Rules Challenges Seeks Design Fixes

Maritime Industry Faces Emission Rules Challenges Seeks Design Fixes

Ship design must address future emission regulation challenges. Drewry's analysis indicates that certain designs may not adapt, while new technological alternative fuels could reduce emissions. Although initial costs for new designs are higher, compliance will yield long-term benefits. The shipping industry needs to leverage technological and policy dynamics to achieve a green transition.

08/06/2025 Logistics Industry Insights
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Shipping Industry Braces for Stricter Carbon Emission Rules

Shipping Industry Braces for Stricter Carbon Emission Rules

The IMO's new CII regulation will assess and rate ships' carbon emissions, impacting operational costs, customer choices, and routes. The shipping industry needs to accelerate decarbonization efforts to meet these challenges. CII ratings will influence chartering decisions and potentially devalue less efficient vessels. Proactive measures like adopting energy-efficient technologies and alternative fuels are crucial for shipowners to maintain competitiveness and comply with evolving environmental regulations. This regulation aims to drive down carbon intensity in the maritime sector and promote a more sustainable future for shipping.

01/06/2026 Logistics Industry Insights
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Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

This article provides a comprehensive guide for Amazon sellers on onboarding and operating on the Walmart platform. It covers aspects such as account registration, Walmart Fulfillment Services (WFS) logistics, listing optimization, and advertising. The guide also compares and contrasts the Amazon and Walmart platforms, aiming to help Amazon sellers quickly adapt to the new environment and diversify their business. It offers practical advice and insights to navigate Walmart's marketplace effectively and capitalize on new opportunities.

01/06/2026 Logistics Industry Insights
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New Regulations Enhance Freight Forwarding Industry Order And Improve Market Competitiveness

New Regulations Enhance Freight Forwarding Industry Order And Improve Market Competitiveness

China has recently revised the regulations governing international freight forwarding, clarifying shareholder structures to enhance market supervision. The new rules mandate that companies involved in import and export trade must have legal entities as major shareholders, achieving a controlling stake. This regulation takes effect immediately, bringing a new order and competitive advantages to the freight forwarding industry.

07/24/2025 Logistics
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Amazon Marketplace Seller Growth Slows Amid Shifting Brand Trends

Amazon Marketplace Seller Growth Slows Amid Shifting Brand Trends

The number of new sellers on Amazon has significantly decreased due to rising platform commissions, advertising costs, and higher operational barriers. Despite the decline in new sellers, the platform's GMV continues to grow, with increased traffic for active sellers and expanding scale for top sellers. Chinese sellers dominate the new seller landscape. Amazon is accelerating its transformation into a sales channel for larger enterprises.

01/27/2026 Logistics Industry Insights
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