Amazon Brand Registry 20 Key Updates and Best Practices

Amazon Brand Registry 20 Key Updates and Best Practices

This article provides an in-depth interpretation of Amazon Brand Registry 2.0 new rules, analyzing common pitfalls for sellers and offering corresponding strategies to facilitate successful registration. It focuses on the permanent Logo requirement for product images, the preparation of differentiated materials for production and distribution information, and the video verification process. This helps you grasp the key points of the new rules, secure brand protection, and achieve growth benefits.

01/06/2026 Logistics Industry Insights
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Alibabas Lazada Expands to Europe Rivaling Amazon

Alibabas Lazada Expands to Europe Rivaling Amazon

Alibaba's Lazada is actively entering the European e-commerce market, aiming to expand its overseas business and challenge giants like Amazon. Through localized operations, strengthening logistics hubs, and adjusting organizational structure, Lazada hopes to gain a foothold in the competitive European market. It will also collaborate with AliExpress to inject new momentum into Alibaba's performance growth. This move may trigger a new round of reshuffling in the European e-commerce landscape.

01/07/2026 Logistics Industry Insights
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Amazon Sellers Shift to Temu Amid Fee Increases

Amazon Sellers Shift to Temu Amid Fee Increases

Amazon announced a new round of fee adjustments, with rising logistics costs causing dissatisfaction among sellers. Facing the 'fourth consecutive price increase,' some sellers are considering switching to platforms like Temu to seek new development opportunities. This price hike may accelerate the reshuffling and transformation of the cross-border e-commerce industry. Sellers are looking for alternatives to mitigate the impact of increased costs and maintain profitability in a competitive market.

01/16/2026 Logistics
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CARBON6 Partners With Amazon China to Support Crossborder Sellers

CARBON6 Partners With Amazon China to Support Crossborder Sellers

Cross-border e-commerce service provider CARBON6 has officially joined Amazon China's SPN network, offering Chinese sellers professional VC&SC claim services and efficient off-Amazon advertising solutions. Sellers can search for "Tan Lu Yi (Shenzhen) Technology Co., Ltd." within the Amazon SPN service provider network to access these services. This partnership aims to empower Chinese sellers on Amazon by providing specialized support in navigating complex claims processes and optimizing their advertising strategies beyond the Amazon marketplace.

02/02/2026 Logistics Industry Insights
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Amazon Sellers Turn to Offplatform Tools to Compete

Amazon Sellers Turn to Offplatform Tools to Compete

This article introduces five methods and tools for researching Amazon competitors' off-Amazon promotion strategies, including the LeapCa plugin, ASIN.xuggest.com, Off-Amazon Intelligence, SEMRUSH, and manual searching. It also shares tips on quickly identifying Amazon competitors. The goal is to help sellers better understand their rivals' promotional strategies and develop more effective marketing plans. By leveraging these techniques, sellers can gain valuable insights into the competitive landscape and optimize their own marketing efforts to achieve greater success on Amazon.

02/04/2026 Logistics Encyclopedia
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China Simplifies Export Rules to Boost Trade Ensure Security

China Simplifies Export Rules to Boost Trade Ensure Security

China has released a new "Measures for the Administration of Export Licenses for Goods," aiming to regulate export business order, optimize the trade environment, and safeguard national economic security. The new regulations clarify management responsibilities, simplify the application process, and provide detailed provisions for foreign-invested enterprises' exports and violations. This update is expected to streamline export procedures while ensuring compliance and promoting fair trade practices. The measures emphasize efficiency and transparency in the export licensing system.

09/26/2025 Customs Knowledge
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Wildberries Raises Fees for Crossborder Sellers

Wildberries Raises Fees for Crossborder Sellers

Wildberries has increased the return fee for undelivered orders to 200 rubles and raised the security deposit for new sellers to 30,000 rubles. This aims to improve delivery efficiency and reduce fraud. Cross-border sellers need to optimize product listings, enhance customer service, improve logistics and delivery, and plan their finances to comply with the new regulations. These changes require careful consideration and adaptation by sellers operating on the Wildberries platform to maintain profitability and competitiveness.

11/03/2025 Logistics
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USPS Revises Nonstandard Fees for Package Compliance

USPS Revises Nonstandard Fees for Package Compliance

The United States Postal Service (USPS) is expanding non-standard fees, impacting cylindrical, oddly shaped, and large liquid-filled packages. This new rule affects various services, including Priority Mail Express. To mitigate increased shipping costs, it's recommended to optimize package design, adjust container selection, and reduce package dimensions and weight. Choosing the most appropriate shipping service can also help minimize expenses. Businesses and individuals should review their packaging strategies to comply with the new regulations and avoid unexpected fees.

12/30/2025 Logistics
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HS Code Update Streamlines Global Trade Standards

HS Code Update Streamlines Global Trade Standards

The 60th session of the World Customs Organization's Harmonized System Committee updated the commodity classification system, releasing new classification opinions, revisions to the Harmonized System Explanatory Notes, and classification decisions. These changes affect the import and export of various commodities. Businesses should promptly monitor official information, strengthen internal training, consult with professionals, and establish a comprehensive commodity database to adapt to the new trade regulations. Staying informed and proactive is crucial for compliance and smooth international trade operations.

01/26/2026 HS Code Query
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Douyins Reputation Score System Aims to Drive Merchant Sales

Douyins Reputation Score System Aims to Drive Merchant Sales

This article provides an in-depth analysis of TikTok's new Reputation Score rules for e-commerce, launched in November. It breaks down the three key dimensions: content reputation, product reputation, and service reputation. It also explores how the Reputation Score impacts traffic, conversion rates, and promotional activities. Furthermore, the article addresses frequently asked questions and offers practical methods to quickly improve the Reputation Score, helping e-commerce influencers navigate the new regulations and achieve business growth.

12/29/2025 Logistics Industry Insights
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