Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

This article delves into the strategy of negative keywords on Amazon, explaining their role in reducing ineffective advertising spend. It details the two match types: exact negative and phrase negative. The guide instructs sellers on how to use data analysis to determine which keywords should be negated and which should be retained. This ultimately helps sellers optimize their advertising campaigns and improve advertising effectiveness, leading to a higher return on investment and better overall performance.

01/06/2026 Logistics Industry Insights
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Chinese Ecommerce Firm Zibuyu Plans IPO Following Amazon Growth

Chinese Ecommerce Firm Zibuyu Plans IPO Following Amazon Growth

Chinese e-commerce seller Zibuyu is pursuing an IPO, revealing its business model of leveraging third-party platforms to create Amazon bestsellers. Case studies of brands like Imily Bela, Runcati, and Cicy Bell demonstrate its success in the apparel and footwear sectors. Facing both opportunities and challenges in cross-border e-commerce, it remains to be seen whether Zibuyu can maintain its competitive edge in the fierce market. The company's reliance on Amazon and its ability to adapt to changing market dynamics will be crucial for its future success.

01/06/2026 Logistics Industry Insights
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Amazon Warehouses Face Heatwaves Strikes and Delays in US

Amazon Warehouses Face Heatwaves Strikes and Delays in US

The temporary closure of Amazon's GYR3 warehouse due to high temperatures, coupled with warehouse congestion, limited carrier appointments, and potential express delivery strikes, poses significant challenges to last-mile delivery in the US. Sellers should closely monitor warehouse appointment availability and logistics updates, flexibly choose delivery methods, diversify inventory, and strengthen communication with logistics providers to mitigate operational risks and ensure business stability. This proactive approach is crucial for navigating the current disruptions and maintaining a reliable supply chain.

01/06/2026 Logistics
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Amazon FBA Storage Limits Pressure Sellers Disrupt Supply Chains

Amazon FBA Storage Limits Pressure Sellers Disrupt Supply Chains

Recently, Amazon FBA storage limits have drastically decreased, posing inventory and out-of-stock risks for sellers. Analysis suggests this may be to improve sales velocity or promote Amazon's logistics services. Simultaneously, Amazon updated its supply chain standards, emphasizing worker rights, environmental protection, and data security. Sellers should improve sales velocity, diversify warehousing, refine operations, and ensure compliance to effectively address these challenges. This includes optimizing inventory management, exploring alternative fulfillment options, and adhering to ethical and sustainable business practices.

01/06/2026 Logistics
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Amazon Ad Growth Rivals Google Facebook in Digital Market

Amazon Ad Growth Rivals Google Facebook in Digital Market

Amazon's advertising business has experienced explosive growth in recent years, outpacing Google and Facebook for three consecutive years and rapidly reshaping the digital advertising market. Its growth is driven by an expanding advertising reach and support for non-retail advertising, aiming to compete directly with giants like Google and Facebook. This trend provides advertisers with more choices and encourages industry innovation. The increasing competition in the digital advertising space benefits advertisers by providing more options and potentially lower prices.

01/06/2026 Logistics Industry Insights
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Amazon Snapchat Bet on AR to Cut Ecommerce Returns

Amazon Snapchat Bet on AR to Cut Ecommerce Returns

Amazon partners with Snapchat to launch an AR virtual try-on service, aiming to reduce the high return rates in online apparel retail. By leveraging AR technology, consumers can preview how clothes look on them before purchasing, leading to more informed buying decisions. Virtual shopping not only enhances the consumer experience but also promises to significantly lower operational costs for e-commerce platforms. This service represents a crucial trend in the future development of e-commerce.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Focus on Acos Optimization for Profit Growth

Amazon Sellers Focus on Acos Optimization for Profit Growth

ACoS (Advertising Cost of Sales) is a key metric for measuring the profitability of Amazon advertising. Optimizing keywords, ad copy, and product pages are crucial strategies to lower ACoS and improve overall advertising performance. By focusing on relevant keywords, compelling ad copy that highlights product benefits, and optimized product listings with high-quality images and detailed descriptions, sellers can attract more qualified traffic and increase conversion rates, ultimately leading to a lower ACoS and a higher return on investment from their Amazon advertising campaigns.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

During Black Friday and Cyber Monday, Amazon sellers often face the problem of rapid ad budget depletion with slow order growth. This article analyzes the performance differences between new and established listings under varying budgets. It reveals that increased budgets can lead to less targeted traffic and a decrease in organic orders. The article suggests sellers adjust bidding strategies based on the product lifecycle stage, emphasize product competitiveness, and take a rational approach to advertising by focusing on the product itself. Ultimately, product quality and relevance are key to success.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Face Compliance Challenges to Avoid Account Suspension

Amazon Sellers Face Compliance Challenges to Avoid Account Suspension

This article provides an in-depth analysis of Amazon's latest account suspension criteria and account security plan. It dissects the tiered management system for violations, emphasizing the importance of compliant operations. Sellers should carefully study platform rules to avoid crossing red lines, ensuring account security and sustainable business growth. Understanding these guidelines is crucial for maintaining a healthy seller account and preventing potential disruptions to your Amazon business. Proactive compliance is key to long-term success on the platform.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Struggle With Warehouse Delays Amid Storms Layoffs

Amazon Sellers Struggle With Warehouse Delays Amid Storms Layoffs

Winter storms and Amazon layoffs have disrupted operations at Amazon warehouses across the US, rendering seller listings unavailable and causing significant losses. This article delves into the root causes of these problems and offers emergency self-help strategies and long-term risk management advice for sellers. It emphasizes the importance of diversifying risk and expanding into multiple sales channels to mitigate future disruptions and ensure business continuity in the face of unforeseen challenges within the FBA ecosystem.

01/06/2026 Logistics
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