Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon's broad match algorithm for advertising has been upgraded, moving beyond simple 'wide net' strategies to more intelligent and precise targeting. By identifying synonyms and related terms, it expands ad reach and improves performance. Listing optimization is crucial to prevent a surge in ACOS (Advertising Cost of Sales). Embrace these changes and master Amazon Advertising to drive sales growth. This new approach aims for better relevance and efficiency in broad match campaigns.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Adapt to Higher Costs Amid Profit Pressures

Amazon Sellers Adapt to Higher Costs Amid Profit Pressures

Rising Amazon fees are putting immense pressure on sellers, leading to a common scenario of increased revenue but not profit. This article delves into a detailed analysis of various costs, emphasizing the importance of precise operations. It provides practical advice on product selection, listing optimization, advertising, and inventory management. By implementing these strategies, sellers can navigate the competitive marketplace and achieve profitability, effectively mitigating the impact of increasing costs and maximizing their return on investment.

12/30/2025 Logistics Industry Insights
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US Ecommerce Firms Optimize Crossborder Logistics Address Translation

US Ecommerce Firms Optimize Crossborder Logistics Address Translation

This article delves into Amazon US address translation and international logistics services, analyzing key factors influencing cross-border transportation costs and delivery times, and proposing optimization strategies. It also addresses frequently asked questions, aiming to help Chinese consumers engage in cross-border online shopping more efficiently and conveniently. The analysis focuses on practical solutions to common challenges faced when shipping from the US to China, providing insights for improved logistics management and reduced shipping expenses.

02/05/2026 Logistics
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Australian Ecommerce Sellers Optimize FBA Costs for Growth

Australian Ecommerce Sellers Optimize FBA Costs for Growth

This article analyzes the price structure and influencing factors of Amazon FBA in Australia. It provides optimization strategies to help cross-border e-commerce sellers control costs and improve profit margins. The analysis covers key components of FBA fees and identifies areas where sellers can implement effective cost-saving measures. Practical tips and recommendations are offered to navigate the complexities of the Australian FBA landscape and maximize profitability in the competitive e-commerce market.

02/05/2026 Logistics
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Crossborder Ecommerce Firms Adopt IP Proxies and Saas for Growth

Crossborder Ecommerce Firms Adopt IP Proxies and Saas for Growth

This article focuses on three core elements for cross-border e-commerce growth: Netnut global IP proxy facilitating data scraping, Amazon product listing optimization improving conversion rates, and Shoptop Enterprise Edition offering a one-stop SAAS website building solution. These elements help businesses overcome growth bottlenecks and achieve significant performance improvements. By leveraging these strategies, businesses can enhance their online presence, attract more customers, and ultimately drive sales in the competitive global marketplace.

01/27/2026 Logistics Industry Insights
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Drone Delivery Advances Toward Commercial Viability

Drone Delivery Advances Toward Commercial Viability

Despite advancements in drone technology, logistics bottlenecks, regulatory restrictions, and safety concerns hinder its commercialization. This article analyzes the application potential of drones in areas like industrial inspection and the strategies of giants like Amazon and UPS. From a data analysis perspective, cost-effectiveness, efficiency optimization, risk management, and user experience are crucial for drone commercialization. In the future, with technological progress and improved regulations, drones still hold broad prospects in specific scenarios.

01/29/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon sellers can leverage zero-cost off-Amazon traffic strategies. Explore the Amazon Live commission-only model and channels like Roundforest to boost sales, increase reviews, and build brand reputation. This approach allows sellers to expand their reach beyond the Amazon marketplace without incurring significant advertising expenses. By strategically utilizing these methods, sellers can drive targeted traffic to their product listings, ultimately leading to higher conversion rates and improved brand visibility.

01/16/2026 Logistics Industry Insights
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Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe introduces SAFE-T claims for CSBA (Customer Service by Amazon) orders, allowing sellers to dispute refunds initiated by Amazon, particularly when issues arise with returns. Sellers can submit claims for situations like returned items not being in their original condition. Amazon will evaluate the claims and issue refunds according to its policies. This initiative aims to enhance refund protection for sellers and reduce potential losses associated with CSBA orders and problematic returns.

01/06/2026 Logistics
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Amazon Sellers Urged to Protect Brands from Listing Hijacking

Amazon Sellers Urged to Protect Brands from Listing Hijacking

This article delves into brand security threats faced by Amazon sellers, such as listing hijacking and copyright infringement, offering comprehensive strategies including sending warning letters, filing complaints with Amazon, and seeking legal assistance. It emphasizes the importance of brand protection, recommending sellers establish a robust security framework by registering trademarks and joining Amazon Brand Registry to safeguard their rights. Proactive measures are crucial for maintaining a secure and thriving presence on the Amazon marketplace.

01/06/2026 Logistics Encyclopedia
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Black Shark Cuts Staff Amid Market and Ecommerce Woes

Black Shark Cuts Staff Amid Market and Ecommerce Woes

Black Shark's layoffs have sparked concerns about the mobile phone market and the cross-border e-commerce industry. Amazon sellers are facing challenges with surging traffic but plummeting conversion rates, compounded by exchange rate fluctuations. This analysis explores these industry challenges and proposes strategies such as refined operations, diversified channels, supply chain optimization, risk management, and innovation to navigate the current landscape. These strategies aim to help businesses mitigate risks and capitalize on opportunities in a volatile market.

01/04/2026 Logistics Industry Insights
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