Amazon Sellers Optimize Ads with Automated and Manual Strategies

Amazon Sellers Optimize Ads with Automated and Manual Strategies

This article delves into Amazon Sponsored Products advertising strategies, emphasizing the priority of automatic targeting campaigns and exploring suitable scenarios for manual campaigns. It recommends that sellers with limited budgets focus on automatic campaigns and improve ad performance through refined operations. Simultaneously, it reminds sellers to avoid over-optimization and maintain rational decision-making to cope with increasing competition. Focusing on automatic campaigns allows for efficient initial data gathering and broader reach, making it a crucial starting point for many sellers.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Increase Sales Via Strategic ASIN Targeting

Amazon Sellers Increase Sales Via Strategic ASIN Targeting

Amazon's warehousing policy adjustments pose challenges for sellers. This article focuses on ASIN targeting, an advanced strategy, analyzing its principles, influencing factors, and optimization strategies. It recommends practical tools to help sellers precisely attract traffic, increase sales, and overcome inventory limitations to stand out in the competition. The article explains how to leverage ASIN targeting within Amazon Advertising to pinpoint specific competitor products or complementary items, ultimately driving conversions and boosting overall sales performance while navigating the complexities of Amazon's inventory management.

01/04/2026 Logistics Industry Insights
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Chatgpt Boosts Crossborder Ecommerce Efficiency

Chatgpt Boosts Crossborder Ecommerce Efficiency

This article delves into the application of ChatGPT in the cross-border e-commerce field, showcasing its powerful capabilities in market research, listing optimization, advertising, and customer service. Through real-world case studies, it reveals how ChatGPT can help sellers reduce costs and improve efficiency. Practical suggestions are provided to help sellers seize opportunities and stand out in a highly competitive market. The analysis highlights ChatGPT's role in streamlining operations and enhancing customer engagement for businesses operating on platforms like Amazon and beyond.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adjust to New Belgium VAT Rules

Amazon Sellers Adjust to New Belgium VAT Rules

This article provides an in-depth analysis of the new Belgian customs policy of "Reverse Calculation" for Amazon e-commerce goods. It details the "Reverse Calculation" formula and cost deduction items, offering declaration optimization strategies to help sellers navigate the new regulations, reduce risks, and protect profits. Understanding the "Reverse Calculation" rules and operating in compliance are crucial for a stable expansion in the European market. This guide helps sellers to understand and adapt to the new regulations for compliant and profitable operations.

01/04/2026 Customs Knowledge
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Amazon Raises FBA Fees for Canadian Sellers US Next

Amazon Raises FBA Fees for Canadian Sellers US Next

Significant FBA fee increases in Amazon Canada are raising concerns among US sellers about potential future cost hikes. This article analyzes the specifics of the Canadian FBA fee increases and the impact of rising NARF program costs. It offers strategies for US sellers to mitigate these challenges, including cost optimization, diversification of logistics channels, and refined inventory management. The aim is to help sellers navigate market changes and ensure sustainable business growth in the face of evolving FBA costs and operational complexities.

01/07/2026 Logistics
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Amazons Choice Label Often Excludes Topselling Products

Amazons Choice Label Often Excludes Topselling Products

Amazon sellers often wonder why their best-selling products don't get the Amazon's Choice badge. The reason is that the AC designation doesn't solely rely on overall sales; it prioritizes order share under specific keywords. Securing and maintaining the AC badge requires precise ad targeting and negative keyword optimization. A well-defined keyword strategy is crucial for driving targeted traffic and improving visibility for relevant searches. Focusing on relevant keywords can significantly impact a product's chance of earning the coveted Amazon's Choice badge.

01/05/2026 Logistics Industry Insights
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Amazon Vs Ebay Best Platform for Crossborder Sellers

Amazon Vs Ebay Best Platform for Crossborder Sellers

This article provides an in-depth analysis of the characteristics of Amazon and eBay, two major cross-border e-commerce platforms. It offers a detailed comparison of their platform positioning, user demographics, fee structures, and operational models. The aim is to assist novice sellers in choosing the most suitable platform based on their individual circumstances, enabling them to get started quickly and achieve profitability. Selecting a platform is just the first step; continuous learning and optimization are crucial for long-term success.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Share Strategies for Sustained Bestseller Status

Amazon Sellers Share Strategies for Sustained Bestseller Status

This article delves into the meaning and value of the Amazon Bestseller Badge, emphasizing that it's not a sales guarantee but a natural result of successful operations. It reveals the correct strategies for earning the badge, advising sellers to avoid speculation and focus on product selection, listing optimization, customer service, and data analysis to gain market recognition through honest business practices. The core idea is: instead of blindly pursuing the badge, focus on improving product quality and user experience for sustainable growth.

01/05/2026 Logistics Encyclopedia
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Amazon Black Friday Fee Hike Challenges Crossborder Ecommerce

Amazon Black Friday Fee Hike Challenges Crossborder Ecommerce

Amazon Black Friday 2025 registration fees surge by 390%, posing cost challenges for cross-border e-commerce sellers. Sellers are actively adopting coping strategies like sharing registration fees and off-site promotion. E-Cang ERP offers features such as cost trial calculation, profit tracking, and advertising optimization, empowering sellers to refine operations, reduce costs, and improve profits. This helps them achieve better performance during Black Friday by enabling data-driven decision making and streamlined processes to maximize efficiency and minimize expenses.

02/02/2026 Logistics Industry Insights
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Amazon Sellers Optimize French Warehouse Strategies for FBA Success

Amazon Sellers Optimize French Warehouse Strategies for FBA Success

This article provides an in-depth analysis of the distribution and functional differences of Amazon France's 26 FBA warehouses, offering location selection strategies and operational optimization guidance for sellers. It emphasizes the importance of logistics timeliness, cost control, and customer experience. The article also proposes effective strategies for addressing operational challenges such as inventory backlogs and warehouse restrictions, helping sellers succeed in the French market. It aims to empower sellers with knowledge to make informed decisions and optimize their FBA operations in France.

02/02/2026 Warehousing
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