Google Ads Guide Boosts Amazon Seller Sales

Google Ads Guide Boosts Amazon Seller Sales

This article provides an in-depth analysis of how Amazon sellers can leverage Google Ads to drive off-Amazon traffic. It details the advantages of Google Ads, step-by-step setup procedures, best practices, and key considerations. Furthermore, it compares Google Ads with Amazon Marketing Services, aiming to help sellers effectively expand their traffic sources, increase product visibility, and boost sales. The guide focuses on practical strategies for integrating Google Ads into an Amazon selling strategy for optimal results.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Adopt Direct FCL Shipping to Cut Costs

Amazon Sellers Adopt Direct FCL Shipping to Cut Costs

This article provides a detailed explanation of the three key requirements for Amazon FCL (Full Container Load) direct shipping: ocean freight FCL transportation, Amazon assigning only one warehouse, and origin labeling. It also answers frequently asked questions regarding delivery appointments, cargo packaging, and rejection risks. The aim is to help sellers efficiently complete the Amazon FCL inbound process, saving both time and costs. This guide helps navigate the complexities of FCL direct shipping to Amazon fulfillment centers.

01/20/2026 Logistics Encyclopedia
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Guide to Succeeding in Amazon US Operations Interviews

Guide to Succeeding in Amazon US Operations Interviews

This article provides an in-depth analysis of the core requirements, interview techniques, and career advancement strategies for Amazon US Operations positions. It aims to enhance your job-seeking competitiveness and help you successfully join Amazon. The content covers essential skills, interview preparation, frequently asked questions, and career development advice, empowering you to excel in your application for Amazon US Operations roles. It's a comprehensive guide to navigating the Amazon hiring process and securing your dream job.

02/02/2026 Logistics Industry Insights
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Ministry of Supply Uses Duty Drawback to Fuel Datadriven Expansion

Ministry of Supply Uses Duty Drawback to Fuel Datadriven Expansion

Ministry of Supply recovered millions of dollars in duty drawbacks through the Flexport platform, reinvesting the funds in R&D, new product launches, and market expansion. This case study highlights data integration, risk assessment, and process optimization as key success factors. To effectively leverage duty drawback policies, businesses should establish robust data systems, seek expert assistance, understand relevant regulations, optimize processes, and continuously evaluate their performance. This proactive approach ensures efficient utilization of available refunds and contributes to overall financial health.

11/03/2025 Customs Knowledge
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Tiktok Revamps Refund Policy in Southeast Asia Sparks Seller Concerns

Tiktok Revamps Refund Policy in Southeast Asia Sparks Seller Concerns

TikTok's launch of a 'refund only' policy in Southeast Asia aims to improve user experience but raises concerns among merchants about malicious refunds. While the platform pledges to protect merchant rights, potential risks need attention. Balancing consumer rights with merchant interests is crucial, requiring a robust management mechanism to maintain a healthy e-commerce ecosystem. The policy's success hinges on effectively addressing these challenges and ensuring fair practices for both buyers and sellers within the rapidly growing Southeast Asian TikTok marketplace.

01/07/2026 Logistics Industry Insights
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Ebay Revises Refund Policy Shipping Rules for Australian Sellers

Ebay Revises Refund Policy Shipping Rules for Australian Sellers

eBay US has introduced a partial refund credit on final value fees, aiming to reduce operating costs for sellers. Simultaneously, eBay Australia has launched a delayed disbursement policy for accounts with substandard valid tracking rate, intended to regulate logistics services. Sellers need to pay attention to the new regulations and adjust their operational strategies accordingly. The US policy offers fee relief on partial refunds, while the Australian policy focuses on improving shipping performance and holding funds until delivery confirmation for underperforming accounts.

01/04/2026 Logistics
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Ebay Revises Refund Policy to Curb Seller Abuse

Ebay Revises Refund Policy to Curb Seller Abuse

This article provides an in-depth analysis of eBay's latest Money Back Guarantee policy, detailing domestic and international return processes. It also offers strategies for sellers to address issues like extended return periods. The aim is to help cross-border e-commerce sellers better understand and utilize eBay policies, improve operational efficiency, reduce operational risks, and protect their rights. It covers key aspects of managing returns and refunds within the eBay ecosystem, focusing on practical solutions for common seller challenges.

12/29/2025 Logistics Encyclopedia
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Coupang Sellers Seek Compensation for Lost Daigou Returns

Coupang Sellers Seek Compensation for Lost Daigou Returns

This article details the application process for compensation for returns of goods purchased through Coupang's purchasing agent service. For refunds less than 100,000 KRW and cases where the item is not returned, sellers can apply for compensation within 14 business days after the return is accepted via a designated URL. When applying, correctly select the submission type and pay attention to the supported courier companies for automatic collection. Mastering these tips can effectively minimize losses and increase the success rate of your application.

12/29/2025 Logistics
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Amazon Sellers Guide to Offplatform Promotion Strategies

Amazon Sellers Guide to Offplatform Promotion Strategies

Off-Amazon promotion is an effective way to boost Amazon sales, but requires thorough preparation. This article details six key aspects to consider before launching an off-Amazon campaign: product-market fit assessment, product lifecycle positioning, goal setting, promotional strategy development, channel selection, and communication with service providers. By addressing these areas, sellers can effectively drive targeted traffic and create bestselling products. Careful planning ensures a higher return on investment and maximizes the potential for success in the competitive Amazon marketplace.

01/04/2026 Logistics
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Amazon Attribution Guide Aims to Boost Ad ROI for Marketers

Amazon Attribution Guide Aims to Boost Ad ROI for Marketers

Amazon Attribution is a crucial tool for tracking the performance of off-Amazon advertising. Through precise tracking, comprehensive analysis, and optimization suggestions, it helps sellers improve advertising ROI, boost listing rankings, and ultimately increase sales. This article provides an in-depth analysis of the principles, advantages, setup methods, and alternative solutions of Amazon Attribution, helping you master off-Amazon traffic generation. It empowers sellers to understand the impact of their external marketing efforts and make data-driven decisions to maximize their advertising effectiveness.

01/06/2026 Logistics Encyclopedia
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